NEW YORK – July 23, 2013 – Weber Shandwick has been appointed by OneRoof Energy, a technology-rich energy service provider, to raise awareness of the company’s innovative, affordable solar leasing options for consumers.
The firm is tasked with developing a business and consumer engagement initiative to help drive customer acquisitions and sales. The partnership also aims to increase OneRoof Energy’s brand awareness in the U.S. – particularly in states where solar installations are on the rise such as California and Arizona.
“We’re excited to increase our integrated communications support with the appointment of Weber Shandwick,” said Nick Hofer, OneRoof Energy’s vice president of marketing. “As one of the fastest growing companies in the solar leasing space, Weber Shandwick’s assistance in elevating our OneRoof Energy brand will help enhance awareness among consumers who want to ‘go solar’ and our installer and dealer partners who make that possible.”
Solar installations in the U.S. are dramatically on the rise, and we’re excited to partner with one of the strongest companies in the space driving this important shift in consumer energy consumption. Our strategy, a mix of consumer and business-to-business engagement and education, aims to firmly establish OneRoof Energy as a leading solar brand in the U.S.
Executive vice president, Weber Shandwick’s Cleantech practice
The account will be handled by Weber Shandwick’s Cleantech team in San Francisco, California. Weber Shandwick is the agency of record for OneRoof Energy.
About OneRoof Energy
OneRoof Energy is a technology-rich solar service provider offering smart and simple one- stop, solar electricity solutions. OneRoof Energy makes solar energy affordable with its SolarSelect® financing agreement, an easy way for homeowners to cut their electric utility costs and generate clean energy, and SunOpps®, a leading, user-friendly software tool for installers, dealers and consumers to quote and design customized solar packages. With a dedication to service, OneRoof Energy’s residential solar financing solution offers fully warrantied, aesthetically pleasing solar electric systems for as little as zero down. OneRoof Energy is a privately held company and operates in Arizona, California, and Hawaii, with other US markets coming online soon. For more information, visit www.oneroofenergy.com.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns including being named both The Holmes Report’s 2012 Global Agency of the Year and the “Most Creative PR Firm in the World,” based on the agency’s first-place finish in its “Creative Index,” as well as PR News’ 2012 Digital PR Firm of the Year. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. The firm has deep, award-winning expertise in social media and digital marketing that helps drive engagement. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.