Weber Shandwick Announces Corporate and Consumer Public Relations Agency Win for McCormick & Company
NEW YORK, Dec. 10, 2012 – Weber Shandwick, a leading global public relations firm, announced today that McCormick & Company, Inc. has consolidated its corporate and consumer public relations work with the agency.
Through coordinated efforts of the corporate and consumer teams, Weber Shandwick will further elevate McCormick as a global leader in flavor. The firm will continue to provide strategic counsel across the brand’s significant consumer U.S. portfolio, including the McCormick masterbrand, Zatarain’s, Lawry’s, Grill Mates and others.
Among immediate corporate initiatives, the firm will provide counsel on strategic executive engagement, thought leadership and global media relations/storytelling across the entire McCormick corporate brand.
“Through their valued partnership and successes on our consumer programs, Weber Shandwick has shown a deep understanding of the intricacies of our business,” said Lori Robinson, vice president of corporate branding and communications at McCormick. “We look forward to deepening that partnership to elevate a singular, powerful enterprise brand voice around our passion for flavor.”