NEW YORK, Dec. 10, 2012 – Weber Shandwick, a leading global public relations firm, announced today that McCormick & Company, Inc. has consolidated its corporate and consumer public relations work with the agency.
Through coordinated efforts of the corporate and consumer teams, Weber Shandwick will further elevate McCormick as a global leader in flavor. The firm will continue to provide strategic counsel across the brand’s significant consumer U.S. portfolio, including the McCormick masterbrand, Zatarain’s, Lawry’s, Grill Mates and others.
Since 2007, Weber Shandwick’s consumer practice has been an enthusiastic partner to McCormick. Drawing on our global network of experts in food, nutrition and culinary marketing, we are very excited to extend our deep experience with the brand through our best-in-class corporate team. As McCormick continues their reputational evolution from a spice company to a global flavor leader, no one is better-poised to tell this story than Weber Shandwick.
Chair of the Global Corporate practice at Weber Shandwick
Among immediate corporate initiatives, the firm will provide counsel on strategic executive engagement, thought leadership and global media relations/storytelling across the entire McCormick corporate brand.
“Through their valued partnership and successes on our consumer programs, Weber Shandwick has shown a deep understanding of the intricacies of our business,” said Lori Robinson, vice president of corporate branding and communications at McCormick. “We look forward to deepening that partnership to elevate a singular, powerful enterprise brand voice around our passion for flavor.”