The Weber Shandwick Collective takes home Global Agency of the Year at the 2024 PRWeek Global Awards 

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12 people stand on stage at the 2024 PRWeek Global Awards with their hands raised high, smiling as they cheer.

Last night, The Weber Shandwick Collective (TWSC) was named Global Agency of the Year by PRWeek at its annual awards celebration in London, in addition to ten other honors and high commendations spanning multiple campaigns and categories – becoming the winningest firm at the awards. The PRWeek Global Awards recognize excellence in global communications, honoring the work and teams behind the most impactful work around the world.    

 

“This recognition – on top of recent milestone honors like Ad Age A-list and Fast Company’s Most Innovative Companies – demonstrates the power that The Weber Shandwick Collective has in the marketplace and the value we bring to our clients in every region around the world,” said CEO Gail Heimann. “I am exceedingly proud of all we have accomplished – and I am continually energized by what’s ahead.” 

 

The Global Agency of the Year recognition was awarded for TWSC’s excellence in the healthcare sector, our corporate affairs prowess and our work for many of the largest brands in the world. Several TWSC teams were also recognized for client work across a wide spectrum – from highly creative brand marketing launches to campaigns that tackle the world’s biggest issues. And Chief Healthcare Officer Laura Schoen was highly commended in the global agency professional category – a recognition she also received in 2021.  

 

Honored work includes:  

 

  • Weber Shandwick’s campaign with Cappuccino for UNESCO, “The Last Survivors”, took home high commendation for Best Campaign in LATAM.  
  • Weber Shandwick MENAT took home several honors, being recognized in the category of Best Agency in the Middle East; Ghaleb Zeidan, Regional CEO, was named Best PR Professional in the Middle East; and “Heinz Ketch-Up and Down” from Current Global’s and FP7 with Kraft Heinz MEA took home Best Campaign in the Middle East. 
  • In partnership with IFCR, the biggest humanitarian network in the world, Weber Shandwick won for Global Event Activation for “The Reclaimed Table,” and shared the award for Best Consumer Launch for Nexxus’ “The Unbreakable Instrument” with Mindshare, Front Row Group, Reach and Burns Entertainment.  
  • Weber Shandwick Mexico took home the award for Global Content for “The Gallery of Lies” with Animal Politico.  
  • Prime Weber Shandwick won for Global Integration on Husqvarna’s “Rewilding Mode”.  
  • Weber Shandwick Switzerland was highly commended for Global PR Breakthrough for Abbott’s “The Next Chapter.” 

 

Congratulations to all the winners!