False information could have unprecedented repercussions for the upcoming 2024 presidential elections in Mexico.
Animal Político is Mexico’s number one independent news outlet and advocate of truth and needed a way to expose fake news.
To address this issue, we provided the public access to the first chatbot for real-time news verification.
A data-fueled virtual gallery
Fake news is a growing problem in Mexico, especially in the context of presidential elections. The dissemination of manipulated and deceptive information has a negative impact on citizens’ decision-making, affecting democracy in electoral processes. In Gallery of Lies, the chatbot communicated through artworks in a virtual gallery fueled by data from verified news for an unprecedented experience.
A social movement that fights for truth
As a result of the campaign, there was a 27% increase in brand social relevance, 400% increase in subscribers and 98% positive conversation. The campaign received more than 85M impressions and 1M dollars in free press.