The Holmes Report Names Weber Shandwick 2016 Global Digital Agency of the Year, Prime Weber Shandwick Chosen as Global Creative Agency of the Year 

MIAMI, Oct. 27, 2016 — Weber Shandwick, one of the world’s leading global communications and engagement firms, was selected by The Holmes Report as 2016 Global Digital Agency of the Year during the annual Global SABRE Awards ceremony in Miami. Prime, a Weber Shandwick Company, was also named 2016 Global Creative Agency of the Year. Three of The Holmes Report’s top 40 campaigns of the year were driven by Weber Shandwick and Prime in partnership with clients, and all three were ranked in the top 15.

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– Weber Shandwick, Prime and Client Partners Earn Three Global SABRE Awards for Work in The Holmes Report’s Top 40 Campaigns of the Year – 


The Holmes Report credited the firm’s “inarguable leadership position in the PR industry” to its commitment to and investment in content, creative and digital capabilities. Given the agency’s depth in expertise and expansive global network, The Holmes Report has described Weber Shandwick as “perhaps the most complete agency” in the world.

Digital and creative both play a critical role in marketing and communications today. Given our mobile, connected world, we’ve transformed our business to hold digital at our core, and we continue to push the boundaries on cutting-edge creative campaigns that help our clients break through with big ideas. It’s gratifying to be recognized for our dedication to expanding our expertise in both of these areas, and we owe these honors both to our people for their commitment and clients for their partnership in producing stand-out work day in and day out

Andy Polansky

Chief Executive Officer, Weber Shandwick.

Global Agency of the Year award honorees are selected by The Holmes Report editors based on the result of an extensive research process involving more than 400 submissions and face-to-face meetings with PR firms across North America, EMEA and Asia-Pacific.


Top 40 Global Campaigns

Weber Shandwick and its clients were also proud to be recognized with three Global SABRE Awards for breakthrough work, including Prime and Hemnet’s campaign for “House of Clicks” (ranked #5 best of the year), Nestlé Purina Petcare’s wearable technology campaign for “Follow Felix” (#2), and the public advocacy campaign for the documentary film “Daughters of Mother India” (#15).

These radically different campaigns showcase the depth and breadth of what our industry can do to drive engagement on every level – whether that be through intertwining data and creativity to make the house of your dreams or rethinking how film can inspire people to think and behave differently in order to solve some of the world’s most pressing challenges. We’re very proud of the campaigns we execute in partnership with our clients every day, and pleased to have been recognized for pushing the boundaries on what it means to do great work.

Gail Heimann

Chief Executive Officer

The winning campaigns in The Holmes Report’s Top 40 Campaigns of the Year were selected from the 300 best campaigns identified at SABRE Awards competitions in North America, Latin America, EMEA and Asia-Pacific. More than 5,000 campaigns were entered across these regional competitions in 2016.


Recognition from Around the World

In addition to these global distinctions, The Holmes Report has recognized Weber Shandwick for excellence across regions in 2016. Weber Shandwick was named Digital Consultancy of the Year, Nordic Consultancy of the Year, and Iberian Consultancy of the Year at the EMEA SABRE Awards, as well as South East Asia Consultancy of the Year at the APAC SABRE Awards. Weber Shandwick CEO Andy Polansky was also recognized with an Individual Achievement Award at the North America SABRE Awards earlier this year.


These distinctions are among several industry honors awarded to Weber Shandwick in 2016, including being named Global Agency of the Year by PRWeek, PR Agency of the Year by the German Stevie Awards, Communications Agency of the Year by the TOP Mega Brazil Awards, and a U.K. Business Superbrand Award for the 10th year in a row. Weber Shandwick was also the most awarded PR firm at the Cannes Lions International Festival of Creativity in 2016, winning in categories across Cyber, Health & Wellness, PR and Media.


About Weber Shandwick

Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 31 Cannes Lions since 2009 and are credited as PR agency on an additional 25 Lions. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE:  IPG). For more information, visit