LONDON, January 24, 2011 – The GSMA has chosen Weber Shandwick as its agency of record to support its global communications programmes. In partnering with the GSMA, Weber Shandwick will apply its deep mobile technology and issues-focused campaign experience to increase exposure of the broad-ranging initiatives that the GSMA leads on behalf of the mobile industry.
“Weber Shandwick understands the incredible opportunities that mobile presents for individuals and organisations, and has the knowledge, experience and global reach needed to help advance new thinking and developments in the industry,” said Michael O’Hara, chief marketing officer at the GSMA. “We are looking forward to working with Weber Shandwick experts around the world to secure results for our members and their customers worldwide.”
The GSMA is focused on innovating, incubating and creating new opportunities for its members, all with the end goal of driving the growth of the mobile communications industry. The GSMA is active in a wide range of initiatives around the world, including projects in the areas of embedded mobile, mobile applications, mobile commerce, mobile advertising and rich messaging, among others. The GSMA is also committed to leveraging mobility to help improve the lives of individuals across the developing world, with initiatives through its Development Fund. Weber Shandwick’s creativity, collaboration and ability to harness the power of advocates complement the GSMA’s objectives and broad-reaching programmes and services.
“We are tremendously excited to represent the GSMA and help advance the mobile industry as it continues to transform the way people around the world work, live and play,” said Andy Polansky, president of Weber Shandwick. “With our expertise across social, digital and traditional media channels and a long-established mobile practice, we look forward to helping the GSMA maximize the opportunities presented in this increasingly connected world.”