Emerging opportunities and challenges across the healthcare ecosystem 

Published

Modern Medical Research Laboratory: Portrait of Latin and Black Young Scientists Using Microscope, Digital Tablet, Doing Sample Analysis, Talking. Diverse Team of Specialists work in Advanced Lab

The healthcare industry is undergoing a profound transformation, driven by advancements in AI, gene therapy, and precision medicine, in addition to pricing pressures from the Inflation Reduction Act (IRA), pipeline stagnation, workforce shortages, and cybersecurity threats. Some of these challenges are faced by companies across industries and others are healthcare industry specific. To better understand the biggest challenges facing leaders across the healthcare industry, Weber Shandwick’s Healthcare practice, in partnership with our colleagues at KRC Research, surveyed nearly 100 long-tenured, senior decisionmakers across the healthcare industry, including: 

 

  • 96 senior-level executives, over half (55%) of whom have been in their current role for 10 or more years
  • They represent healthcare providers, biotech and pharma, consumer health and insurance / payers.
  • Their areas of expertise include strategy (92%), executive oversight (85%), operations (84%), finance (74%), marketing (68%) and communications (61%).

 

Read more in MM+M and in our report, below.