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Omnicom to acquire Interpublic Group to create premier marketing and sales company
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Fan-favorite flavor revealed as Pop-Tarts Bowl’s third mascot that will return to shelves
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RITZ to air its first Super Bowl commercial
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An IPG agency aims to ease marketers’ risk concerns
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Everyone is media. What now?
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‘The bar for engagement has been raised’: Execs on their hopes and fears for a second Trump term
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For creativity to thrive, creatives must be risk-aware — not risk-averse
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How creatives can become agency CEOs—and why it’s time to rethink the leadership structure
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Ready to run: Meet the PR pros prepped for the New York City Marathon