World Awareness Days: Diving Deeper

Within the timespan of a month, there were three massively important awareness days. Hundreds of others throughout the course of a year. Twenty-four hours allocated to drive home the importance of some of the most critical and enduring global issues.To ensure that each doesn’t lose its significance in a sea of other awareness days, the true challenge may actually lie in going beyond just awareness.   Back in 2016, IPG adopted UN Sustainable Development Goal Number 6 (SDG #6), ensuring universal access to clean water and sanitation, with a goal of water for all by 2030. More on Purpose Decoded on the way we and other IPG agencies are also throwing their weight behind our holding company’s commitment: