This annual benchmark of creativity evaluates award entries and winners from more than 25 PR, digital and marketing awards programs from around the world over a 12-month period. The index formula takes into account the expansion of public relations work across multiple categories at advertising-oriented shows, a methodology that favors agencies designated for idea-creation.
This year, the firm’s ranking is attributed to its range of award-winning work across its global network, including campaigns for GSK, Honeywell, Mattel, Royal Caribbean and McDonald’s. Weber Shandwick’s #toocoolforplastic campaign in partnership with Iceland Foods also ranked fifth in the Global Creative Index for top global campaigns of the year.
Earlier this year, the #toocoolforplastic campaign also earned the Platinum Global SABRE at the Holmes Report’s Global SABRE awards ceremony in Washington D.C.