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The Weber Shandwick Collective Celebrates More Than 40 Wins from The Clios, Effie Awards and Other Creative Shows
This spring, at six of the many prestigious industry award shows, The Weber Shandwick Collective (TWSC) had an extraordinary showing, resulting in more than 40 wins and four additional shortlists. These shows recognize talent in creativity, advertising, design and digital, some of which spotlight specific sectors like excellence in healthcare marketing and brand entertainment. In partnership with our clients, we celebrated wins for a range of campaigns demonstrating the robust capabilities of TWSC. The Art Director’s Club Annual Awards celebrates design and craft, honoring distinctive work across many different creative disciplines including advertising, digital media, graphic and publication design, packaging and product design, motion, gaming, experiential and architecture, photography, illustration, fashion design and all points in between. TWSC came away with 4 medals and 2 shortlists including: Husqvarna “Happy Birthday from Earth” – Prime Weber Shandwick Interactive: Social Media Campaign – Merit Interactive: Innovation – Bronze Absolut “Out & Open” – Weber Shandwick New York Design for Good Photography – Merit The Clio Awards honor excellence in advertising, celebrating bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community. We’re thrilled to be recognized with 10 medals this year: Civil Rights Defenders “Oppression Offset” – Prime Weber Shandwick Creative Use of Data – Silver Husqvarna “Happy Birthday from Earth” – Prime Weber Shandwick Digital Mobile Storytelling – Bronze Visit Sweden “Spellbound by Sweden” – Prime Weber Shandwick Branded Entertainment, Audio – Bronze Public Relations Special Event/Activation – Bronze Public Relations Brand Development – Bronze Public Relations Multi-market – Bronze eBay UK “Pre-Loved Island” – McCann London with credit to Weber Shandwick Media Partnerships & Collaborations – Silver Ronald McDonald House Charities Sweden – Nord DDB Stockholm with credit to Weber Shandwick Partnerships & Collaborations Public Service – Silver OREO (Mondelez International, Inc. East Hanover) “OREO x Pokémon” – Dentsu Creative with credit to Weber Shandwick Creative Effectiveness (National) – Bronze Show Racism The Red Card “Fabric of England” – McCann London with credit to Weber Shandwick Creative Use of Data (Creativity/Storytelling) – Bronze The Effie Awards recognize the most effective advertising efforts and all forms of marketing that contribute to a brand’s success. This year, TWSC was the most awarded PR agency! We also celebrated being the most awarded overall agency in Food & Beverage. Our 10+ wins include: TherapeuticsMD (Annovera) “I Un-Apologize” – McCann New York, Weber Shandwick iProspect, Gravy Films Healthcare (Rx – Consumer/DTC) – Bronze Uncle Ben’s “Ben’s Original rebrand” – Weber Shandwick and The&Partnership, with Mediacom, JKR, Energy BBDO and The Mars Agency Crisis Response/Critical Pivot (Commerce & Shopper) – Gold Cheez-It “Aged by Audio” – Weber Shandwick, Leo Burnett Chicago, Starcom USA, Pandora, Pilot44 Digital Direct to Consumer – Gold Media Content Partnerships – Bronze Snacks & Desserts – Bronze Mars Chocolate North America “A New Day for the M&M’s Characters” – Weber Shandwick, BBDO NY, HouseSpecial Snacks & Desserts – Bronze Youth Marketing (Products) – Bronze The One Show Awards have a 50-year legacy of honoring some of the most groundbreaking ideas in advertising, design and digital marketing. The Weber Shandwick Collective celebrated more than 10 wins this year including: Frida “The Uncover” – Weber Shandwick Paris Design (Promotional: Physical Items) – Bronze Ibedrola “Turnstile Turbines” – Weber Shandwick Paris IP & Product Design (Innovation in IP & Product Design) – Gold and Best of Discipline Joshua Ribera Foundation “Depzman – Life Cut Short” – McCann London Interactive & Mobile Craft (Writing) – Silver Radio & Audio (Craft, Use of Music) – Silver The Swedish Food Federation “Eat a Swede” – McCann London, with additional credit to Weber Shandwick Health & Wellness (Branded Content) – Gold Health & Wellness (Film) – Gold Visit Sweden “Spellbound” – Prime Weber Shandwick Stockholm Radio & Audio (Experiential Radio & Audio) – Gold The Haymarket Brand Entertainment Awards encompass and celebrate the full gamut of branded content integrations in modern marketing, including – but not limited to – brand films. This year, TWSC celebrated three wins and one honorable mention: Annovera “Un-apologize: A Whitney Cummings Comedy Special” – Resolute Digital, Weber Shandwick, McCann and The Skimm Best Brand Film on a Budget – Win Best celebrity/athlete/influencer partnership/Best NIL deal – Honorable Mention TRESemmé (Unilever): “Fluid” – Weber Shandwick, Radical Media, UEG, Mindshare, The Salon Best celebrity/athlete/influencer partnership/Best NIL deal – Win Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” – Weber Shandwick, The Content Collective, OMD and Paramount Brand Studio Best purpose-related brand content activation – Win The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS) honoring excellence on the Internet, inclusive of Websites and Mobile Sites, Video, Advertising, Media & PR, Social, Apps, Apps & Software, Games, Podcasts and Metaverse, Immersive & Virtual. This year, Prime Weber Shandwick was the winner of the Advertising, Media & PR, Tourism & Leisure category for its “Spellbound by Sweden” campaign for Visit Sweden. The DShow Awards recognize the amazing breadth and depth of the creative talent in Detroit. Advertising, design, production, post-production, digital and all forms of emerging media are represented and honored. This year, Weber Shandwick celebrated 5 wins and 2 shortlists, including: Chevrolet “Chevy Electric Garage” – Weber Shandwick Experiential (Events/Activations) – Shortlist GMC, Hummer EV “Go Big Go Bold” – Weber Shandwick Integrated Campaign – Silver GMC, Hummer EV “Revolution” – Weber Shandwick TV/Video/Motion Picture (TV/Cinema Campaign) – Silver Chevrolet “Chevy x Sopranos” – Commonwealth and Weber Shandwick Public Relations – Best of Category and Black D winner
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