PR must treat accessibility as innovation engine, not compliance checklist

Following her attendance at Disability:IN’s Global Conference in Dallas, Ashley Duong, Corporate Advisory Associate, shares critical insights on why the PR industry is missing a massive opportunity in inclusive marketing.

With people with disabilities representing a $675 billion market opportunity globally, many brands are retreating into compliance-focused approaches rather than pioneering authentic, narrative-shifting ideas. “The future of PR depends on treating accessibility as a catalyst for growth, innovation, and connection,” Duong writes.

Drawing on the “curb-cut effect”, innovations designed for accessibility that create better experiences for everyone, Duong outlines how PR teams can move beyond the checklist by embedding accessibility-first thinking from initial campaign ideation through final execution.

Read the full piece on PRWeek to explore three critical strategies PR teams must adopt to unlock innovation through accessible storytelling.