Investing in Influencers for Long-Term Brand Authenticity

When discussing influencer campaigns, brands are sometimes hesitant to commit to a long-term partnership.   Whether a micro-influencer, someone with under 2,000 followers, or a mega-YouTube star, brands have the tendency to view an influencer’s audience as something to engage with once, but not again, often due to budgetary constraints or wanting to reach new audiences in future activations. Our St. Louis team examines this rationale on Medium.