Weber Shandwick proudly celebrates Chanel Lake’s inclusion on PRWeek’s 40 Under 40 list, a recognition of her groundbreaking work in creator marketing and influencer strategy.

As the creator economy continues to reshape how brands engage audiences, leaders like Chanel are pioneering new approaches that prioritize authenticity, strategic thinking, and measurable impact. Her work at Weber Shandwick demonstrates that the most successful brand-creator partnerships are built on mutual value, creative excellence and business rigor.