Two-thirds (66%) of global consumers say their perceptions of CEOs affect their opinions of company reputations. Similarly, global executives attribute nearly one-half of a company’s overall reputation to the CEO’s reputation. The research shows that executive leadership is critical to the overall reputation of organizations today, particularly when it is estimated that a large 60% of a company’s market value is attributed to its reputation. Corporate leadership communications are especially important in emerging markets, such as in Brazil where 72% of consumers rely on executive communications when learning more about a company. In these markets, as well as across the globe, CEO and company reputation are inextricably linked, and both make a solid contribution to a firm’s market value.
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