Election Matters
Managing risk & reputation in an election year
By the end of 2024, more than half the world’s population will have lived through a major election. The results of these elections will significantly impact the geopolitical, economic and social landscapes for years to come. Throughout the 2024 elections cycle, The Weber Shandwick Collective’s Global Elections Task Force – including experts across Weber Shandwick, Powell Tate, United Minds and KRC Research – is providing data-driven election insights, analysis and real-time counsel to help organizations manage risk and protect reputation.
“Today, elections have consequences for business that go far beyond regulations or public policy. Amidst a fractured and hyper-partisan social and political landscape, companies run a gauntlet of reputational and business risks in an election season. Knowing how to navigate these risks and when to engage is a high-stakes gambit.”
Pam Jenkins
Chief Public Affairs Officer
Policy priorities in the second Trump administration
Our Elections Task Force prepared a series of six policy briefs to help organizations understand and prepare for the shifting political environment heading into 2025.
Pulse on TikTok
TikTok may be the most consequential, least understood media platform in America. TWSC’s groundbreaking multi-modal research on U.S. TikTok users and creators is seeking to change that.
2024 U.S. elections guidance
Recent pulse poll from The Weber Shandwick Collective — Powell Tate and United Minds in partnership with KRC Research — finds that across political parties and ideological lines, Americans expect businesses to take a stand on protecting democracy — while remaining politically neutral.
The Weber Shandwick Collective (TWSC) TikTok Ban Survey
New survey from TWSC finds that younger adults ages 18-27 are significantly more likely to perceive TikTok ban as a free speech infringement, take political action.
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