Davos archives

A Legacy of Leadership: Weber Shandwick's Voice at Davos Over the Years

Explore a curated archive of insights on the evolving WEF and Davos agenda, themes and dynamics - shaped by perspectives from past meetings and ongoing engagement with WEF’s year-round communities and initiatives.

Davos Insider Virtual Briefing 2025

Media experts with extensive on-the-ground Davos experience share behind-the-scenes insights into emerging agenda themes and how organizations can strategically plan earned and paid engagement to elevate visibility, shape narrative opportunities, and maximize impact at Davos.

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Insights and thought leadership

Navigating the volatile year ahead - our insights from #WEF2025

At WEF2025, our Weber Shandwick team convened conversations to discuss some of the major issues impacting the world in 2025 and beyond. Here are the themes and takeaways they heard the most about.

A Playbook for 2025

Global President and US CEO Jim O'Leary joined PRWeek's Steve Barrett at Davos to talk about his time at Weber Shandwick, the future of communication in business and a preview of our new research on CEOs and their outlook for the year ahead.

‘A Davos like no other’ – Weber, Teneo, Freuds and more on what to expect

Some of the world’s most powerful political and business leaders will attend the World Economic Forum’s annual meeting in the Davos ski resort in Switzerland. But what are top PA professionals expecting from 2025's edition?

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Shaking up industry events to drive impact

SVP, Leadership and Impact Communications Katherine Docampo wants to revolutionize conferences, advocating for more innovative formats fostering genuine collaboration and change.

Photo of 2 people standing at the PRovoke Davos Roundtable at WEF

2024 Davos lessons from global comms leaders (PRovoke)

Despite a theme of "Rebuilding Trust", 2024's World Economic Forum found many corporates on the back foot, wary of the many reputation risks that appear to have multiplied during a volatile economic and political period.

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A new Davos playbook for the Post-Truth Era

SVP, Leadership and Impact Communications Katherine Docampo outlines corporate engagement strategies for the WEF's annual meeting, why executives need to rethink their strategies for "showing up" and how that sets the tone for the year ahead.

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