MSI’s digital platform provides users with online access to information and services for reproductive healthcare but was failing to perform. For people needing reproductive health support, services designed with empathy can anticipate and address their varied emotional needs, and help them make informed decisions with confidence.

We designed and built an entirely new digital platform based on extensive user research and UX testing, comprising features including eligibility checker, gestation calendar, new content management system and refreshed branding.

MSI’s digital presence has a cleaner, more modern look and feel, with dramatically improved functionality and a more intuitive user experience. Call centre demand has reduced by 30% with customers now more confident in accessing services online. So much so that reproductive health guidance meeting bookings have risen by over 50% and website traffic has increased by over 20%.