Sarah Yaffe

Chief Growth Officer

Sarah Yaffe is the Chief Growth Officer for North America at Weber Shandwick, leading the agency’s strategic business development, pipeline growth, and high-impact client acquisitions across the region. A consummate builder of brands and agency momentum, Sarah’s tenure at Weber Shandwick spans almost 20 total years.

Question person

How long have you worked at Weber Shandwick?

Answer person

I’m a boomerang! All in (and wearing different hats along the way), it’s been nearly 20 years.

Question person

What’s the coolest (or weirdest) place a project has taken you?

Answer person

I spent years working with commodity food boards, which gave me some of the most incredible opportunities to see firsthand how products are grown and produced — and to meet the people who dedicate their lives to doing it. Coolest is a toss-up between the hundred-year-old pecan orchards of New Mexico and the pig farms of Illinois where I got to hold an hours-old baby pig.

Question person

What’s the best piece of career advice you’ve ever gotten?

Answer person

“Say yes.” You will get opportunities during your career that you didn’t see coming; ones that make you uncomfortable or force you to try something new. Say yes. Worst case scenario? You learn something. Best case? You learn something and you love it.

Question person

What’s something surprising people might not know about you?

Answer person

I go by ‘spy’ — my initials. Nobody at Weber would find that surprising, but I’ve answered to it for so long that I forget new people sure do.

Question person

What’s your favorite way to unwind in your free time?

Answer person

I’m not particularly good at unwinding, but when the weekend hits, I’m happiest on the sideline, in the stadium or in the stands watching one of my three kids’ games or performances.

Question person

What’s your favorite thing about Chicago?

Answer person

Chicago is a big city that somehow still feels like a collection of small towns, each with a personality all its own. I’ve lived here my entire adult life, and still there is always something new to discover.

“People do not buy goods and services. They buy relations, stories, and magic.”

Seth Godin

More leadership stories