The words that 
move us

According to a new Weber Shandwick report, the changes expected over the next five years will redefine our industry more than in the last five decades.

Weber Shandwick’s research report blends client observations, live interviews and insights from agentic AI platform HALO to identify strategic challenges for health communicators in 2026.

The list celebrates bold, market-shaping ideas that stay true to their essence against the backdrop of rapid change.