Weber Shandwick uses AI Platform, HALO, to uncover the biggest challenges for health communications leaders 

This past year, the healthcare industry faced unprecedented challenges arising from policy shifts and misinformation from the highest levels of influence. These challenges show no signs of slowing down in 2026, emphasizing the importance of having a strategy in place to prepare for and respond to potential events triggered by outside influence.

 

To better understand the impact of the evolving political and regulatory landscape on health communications priorities for 2026, Weber Shandwick produced a new research report that combines real-world client observations with insights from AI-simulated personas leveraging its agentic AI platform, HALO. We also conducted live industry conversations with several corporate affairs leaders across the pharmaceutical and biotech industries, and in parallel, used AI technology to train and poll a synthetic panel replicating thousands of senior corporate affairs decision makers in healthcare.

 

This AI-driven, human-validated process facilitates fast, scalable results and are indicative of the technologies’ potential to help our clients scenario plan and build tested, data-informed campaigns in the year ahead.

 

Read more in our report below and in PRWeek. Download the report as a PDF here.