Manager, Social and Influencer

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a dynamic Account Director to join our Consumer team in our New York office supporting iconic beauty brands.

We Are Seeking:

We are looking for a driven, self-motivated and culturally fluent, Account Director to join our Consumer team, working across beauty and CPG brands. As an Account Director, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for some of our top clients including Unilever W&C brands. This is a high-visibility role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You’ll work closely with clients, and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent. 

What the Role Entails:

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Ability to turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Who You Are:

• Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends
• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• A strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confident working with senior clients and leading large teams
• A natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency’s success as well as individual career

Basic Qualifications:

• At least 8-10 years’ experience in agency, PR/Communications space
• Bachelor’s Degree in Communications, Business Management, or related field

Salary Range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Associate, Brand Communications, CPG Snack Brand

Weber Shandwick has an exciting opportunity for an Associate, Brand Communication to join our team. We are looking for a proactive, problem-solving, and collaboration-minded person with a passion for the food and beverage industry. The ideal candidate will have experience in garnering earned media attention for consumer brands, a knack for storytelling and a keen eye for trends.

This role will be instrumental in driving brand awareness and consumer engagement through strategic communications. You will be a key day-to-day contact for our client, and will be expected to show initiative and a forward-thinking mindset to help our client win in a competitive marketplace.

Job description:

Fundamentally, we’re looking for a storyteller and a trendspotter – someone who has the instincts and ability to tell a compelling brand story and in doing so considers:

• What makes a story newsworthy and engaging for consumers and the media?
• What media assets (visuals, samples, etc.) will best bring our brand story to life?
• What third-party experts or influencers can strengthen our narrative?
• What are our competitors doing and how can our story stand out?
• Why would consumers care about our brand and our products?
• Which media, influencers, and platforms should we target and why?
• How can we use data to inform our strategies and measure our success?

Those skills will be the foundation for all of the other requirements, including:

• Media and Influencer Relations:
• Track and monitor the media landscape and consumer trends to spot opportunities for proactive storytelling.
• Identify, build, and maintain relationships with key media, influencers, and content creators in the CPG, food, and lifestyle sectors.
• Develop targeted media lists and pitch creative, compelling stories to secure coverage.
• Content Creation and Storytelling:
• Draft and edit compelling press releases, media pitches, key messages, and other press materials that are aligned with the brand’s voice.
• Collaborate with creative teams on the development of media assets, including photos, videos, and influencer kits.
• Client Service and Project Management:
• Serve as a reliable and proactive day-to-day contact for the client.
• Develop and manage project timelines and action plans to ensure all deadlines are met.
• Support the planning and execution of PR events, such as product launches and brand activations.
• Strategy and Initiative:
• Proactively offer insights and recommendations to the team and client based on industry trends, competitor activity, and media shifts.
• Contribute to creative brainstorming sessions and provide thoughtful recommendations for new campaigns and tactics.
• Support the team in developing and executing integrated communication plans.

Competencies:  

• Excellent oral and written communication 
• A proactive and forward-thinking mindset with a strong sense of initiative.
• Strong organizational skills with ability to manage multiple projects in a fast-paced environment
• A natural problem-solver who is resourceful and detail-oriented
• Excellent collaboration and team building skills 
• Sound business and professional ethics 
• A genuine passion for CPG/snack food industry

Basic Qualifications: 

• Bachelor’s Degree 
• 1-2 years related professional experience in public relations, communications, or a related field (agency or in-house).
• Experience working with CPG or food and beverage brands is a plus

Salary Range: $52,000 USD – $55,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking:

Weber Shandwick is currently seeking a Vice President, Client Experience to join our Healthcare team. You will be responsible for managing client and inter-agency relationships, playing a critical role in determining the future and long-term success of our Healthcare Practice.

The Vice President will have proven leadership and client service skills, and experience managing integrated communications campaigns that drive measurable impact against our client’s business goals. The candidate will be the day-to-day contact for clients, manage communications across a cross-functional agency team as well as client team, and support flawless execution in the most efficient and productive way. They will display personal ownership and accountability for client engagement, with the ability to cultivate and nurture long-term partnerships and growth. The successful candidate will have experience with leading regulatory and launch communications, as well as scientific and data communications for pharmaceutical products. They will also bring experience concepting and delivering consumer programs to reach patients and the public. For working style, the candidate possess never-ending curiosity, a desire to always do better, and the ability to inspire and connect with teams. They will be a hands-on team member who values people and culture, and drives innovation in the way we communicate on behalf of our clients – including incorporating new technologies and analytics tools in the workflow. We are a company of doers even at the most senior level.

PRIMARY RESPONSIBILITIES

• Drive development of solution-based program strategies and direct development of tactical plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, A&I, etc.) to deliver on client plans
• Act as effective, two-way translator between clients and teams, actively counseling development of work in the best interest of all parties
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Have ownership of client financials and profitability
• Coordinate integration with other agency partners
• Successfully navigate conflicts across internal stakeholders, clients and agency partners
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Actively participate in agency development and assist with new business

MINIMUM REQUIREMENTS

• 9-12 years of relevant healthcare communications experience, ideally both agency and in-house
• Significant experience providing thought leadership and counsel to senior management
• Ability to translate client needs into workable plans/projects
• Depth in stakeholder mapping and building programs to reach them in engaging ways
• Ability to understand, translate and implement market research and trends data to crystalize communications strategy and deliver on client business goals
• Experience building and leading high-performing teams; mentoring team members
• Strong project management skills and attention to detail
• Confident presenter and persuasive speaker
• Financial acumen in the areas of budgeting, billing and staffing
• Minimum: Bachelor’s Degree

ADDITIONAL REQUIREMENTS

• Strong decision-making skills
• Ability to multi-task in a deadline-oriented environment
• Collaborative team player
• Exceptional judgment when working with clients, teams and vendors
• Self-motivated, entrepreneurial and endlessly curious

Salary range: $145,000 USD – $180,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective is proud to be an Equal Opportunity/Affirmative Action employer. The Weber Shandwick Collective recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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