Manager, Earned Media

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking a strong Senior Manager to join our Earned Media team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture, trends, and the world of sports. As a Senior Manager, you will have the opportunity to work on top-tier brands across a variety of consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

What You Will Be Doing  

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite
• Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
• Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)
• Counsel, coach and develop junior staff 
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact 
• Highlight results, measuring success and promoting wins and key learnings to client 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Public relations experience of approximately 5-7 years, agency or in-house
• Experience and/or passion for pop culture and sports
• Fluency in media relations
• Strong existing media and influencer relationships
• Ability to develop new media and influencer relations and turn those relationships into coverage
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)
• Drafting media materials, including pitches and press releases
• Optimizing programs in real-time to maximize success based on preliminary results
• Amplification of strategies, including paid, owned and earned
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong team leadership abilities 
• Strong written and verbal communication skills in English
• Strong negotiation, presentation, collaboration and problem-solving skills 

This is a hybrid role tied to our Boston office.

Salary Range: $81,000 USD – $98,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will be responsible for leading all aspects of media relations as a key member of integrated client teams.  You’ll shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact.  You’ll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties.

A critical role in our client teams and in our health practice, you’ll be a go-to client contact and supervise large workstreams, junior team members and work to connect dots across business.  Other responsibilities include shaping earned-first creative concepts, recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

Beyond client work, you’ll also engage in our business development process and support activities that support the development of our health media relations function. 

The following is a general outline of primary responsibilities.

Additional responsibilities include but are not limited to:

• Day-to-day client support and counsel
• Leading media relations efforts for team including managing junior staff
• Driving communications support around campaigns
• Working across internal and external specialists including media, digital, creative and agency partners
• Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships

What We Are Looking For

• Strong sense of accountability and ownership
• Ability to mobilize and motivate teams
• Flexibility in having impact as part of a team and as an individual contributor
• Excellent oral and written business communication skills
• Strong judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Qualifications

• At least 7 years’ healthcare public relations/communications experience, including an interest in working with the media
• BA or BS in Communications or in a related field

Salary Range: $109,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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COORDONNATEUR·TRICE PRINCIPAL·E – RELATIONS AVEC LES MÉDIAS

Weber Shandwick est présentement à la recherche d’un·e coordonnateur·trice principal·e pour rejoindre son équipe de médias intégrés à Montréal. Nous formons une équipe passionnée et diversifiée qui œuvre à la protection et à la promotion de certaines des marques les plus emblématiques et les plus appréciées du Canada – tout en nous amusant!

Nous sommes à la recherche d’une personne apte à travailler en équipe qui nous aidera à raconter des histoires convaincantes pour notre clientèle, grâce à des stratégies médiatiques innovantes et intégrées, qu’elles soient acquises, détenues ou payées.

Si la création d’argumentaires de vente vous stimule, que vous aimez tisser des relations avec les médias et les influenceurs et influenceuses, que la culture vous passionne et que vous vous immergez constamment dans les tendances des médias sociaux et de la technologie afin d’avoir une influence sur les marques, alors parlons-nous!

Riche de deux à trois ans d’expérience, vous nous aiderez à créer des campagnes qui suscitent une couverture médiatique gagnante et à mettre en œuvre des programmes sociaux et d’influence qui génèrent des résultats notables et mesurables.

Si vous êtes passionné·e par les relations publiques, voici l’occasion de faire évoluer votre carrière au sein d’une agence de communications intégrées avant-gardiste, primée et reconnue à l’échelle mondiale. Weber Shandwick Canada est la Grande agence canadienne de l’année de l’IABC (pour la 6^e année consécutive) et possède la liste de clients la plus impressionnante de toutes les agences du pays.

Vos responsabilités comprendront, sans toutefois s’y limiter :

• Contribuer à l’élaboration et à la réalisation de campagnes de relations publiques intégrées, innovantes et primées pour de grandes marques canadiennes et internationales
• Travailler avec l’équipe des médias intégrés et les responsables des comptes clients pour soutenir le développement et la mise en œuvre de stratégies et de propositions pour les médias sociaux et les influenceurs et influenceuses
• Établir des relations avec les médias, les influenceurs et influenceuses ainsi que les créateurs et créatrices de contenu afin de donner vie aux histoires de notre clientèle en faisant appel à des voix crédibles et dignes de confiance
• Identifier de nouveaux débouchés et de nouvelles plateformes, ainsi que des moyens créatifs de propulser une communication narrative de premier plan pour le compte de notre clientèle
• Surveiller les médias, comprendre les enjeux sectoriels qui touchent directement ou indirectement notre clientèle, puis analyser et dégager des informations pertinentes à partir de la couverture médiatique et des conversations sociales
• Suivre les dossiers et contribuer à l’élaboration de messages stratégiques face aux risques potentiels d’atteinte à la réputation de notre clientèle
• Élaborer et faire le suivi des IRC appropriés pour mesurer le succès des campagnes et le retour sur investissement pour notre clientèle
• Participer à des initiatives, des séminaires et des réunions au sein de l’agence afin de favoriser l’apprentissage et le perfectionnement professionnel

Vos compétences clés :

• Environ deux à trois ans d’expérience, idéalement au sein d’une agence, en communication ou en marketing
• Connaissance du monde numérique jumelée à une bonne compréhension de l’ensemble des médias et du paysage des médias sociaux
• Capacité avérée à obtenir une couverture médiatique et à générer des conversations pour le compte de marques, d’organisations, d’entreprises ou d’autres institutions
• Bonne connaissance des bases de données des médias et des influenceurs et influenceuses, ainsi que des outils et des ressources des journalistes
• Méthode de travail bien organisée, volontaire et capable de s’adapter à des délais, des demandes et des résultats en constante évolution
• Solides compétences en matière de communication écrite et orale, de présentation, de collaboration et de résolution de problèmes
• Diplôme en communication ou dans une discipline connexe
• Expérience de travail dans le cadre de programmes nationaux et de programmes destinés au marché québécois
• Le ou la candidat·e idéal·e doit être bilingue pour assurer un soutien à la clientèle nationale qui travaille à la fois dans les marchés francophone et anglophone

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

SENIOR ASSOCIATE — MEDIA RELATIONS

Weber Shandwick is currently seeking a Senior Associate to join our Integrated Media team (in Montreal). We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

If you love the thrill of the pitch, building relationships with media and influencers and are culture-obsessed who is constantly immersing yourself in social media and technology trends to drive impact for brands, let’s talk!

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is IABC Canadian Large Agency of the Year (six years running), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative integrated PR campaigns for major Canadian and global brands
• Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly/indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for potential client reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• A degree in communications or a related discipline
• Has experience working on National as well as Quebec-specific programming
• Ideal candidate must be bilingual to support on National clients who execute in both French and English markets

Salary Range: CAD $55,000 – CAD $65,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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