Senior Associate, Earned Media, Healthcare

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Are you a savvy media strategist with a genuine passion for beauty PR? A skilled marketer with integrated campaign expertise? Are you constantly in the know on the latest pop-culture and beauty trends? Do you have relationships with key beauty & lifestyle media? Then we want to hear from you!

We’re seeking an enthusiastic and skilled Director, Earned Media with deep beauty expertise to join our Integrated Media team in New York. This person will have a strong pulse on what’s shaping culture — someone who lives and breathes the worlds of beauty and haircare and understands how those categories play out in the media, on social, and in real life.

What You’ll Do

As a Director, you’ll play a leading role in developing and executing earned media strategies for some of the biggest beauty brands in the industry. You’ll be a trusted media partner, expert client counselor, creative storyteller, and mentor to junior teammates.

Core Responsibilities:

• Lead Earned Media Efforts: Lead proactive and reactive media outreach to secure high-impact coverage across top-tier beauty, lifestyle, consumer, social-first and trade publications, translating brand strategies into compelling earned storylines that break through with press, consumers, and on social.
• Drive Day-to-Day Client Relations: Serve as a key day-to-day client contact for earned media, confidently presenting strategies, updates, counsel and recommendations while fostering trust through clear, compelling communication.
• Build & Maintain Editorial Relationships: Cultivate strong, ongoing relationships with editors, writers, producers, news-fluencers and emerging media voices — from traditional outlets to non-traditional platforms like newsletters/Substacks, podcasts, and social channels.
• Integrated Planning: Collaborate cross-functionally with IAT partners and external agencies to help shape holistic campaign plans, ensuring earned media is thoughtfully integrated into broader brand, influencer, social, and paid strategies.
• Support Product & Campaign Launches: Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, cultural moments and seasonal storytelling.
• Trend Spotting: Stay on top of emerging beauty, wellness, social and pop culture trends; identify real-time opportunities for clients to insert themselves into relevant conversations.
• Press Material Development: Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points.
• Team Mentorship: Mentor junior staff, providing guidance on pitching, relationship-building, newsjacking and account management.
• Evaluate Earned Impact: Distill insights and key learnings to optimize future earned strategies, KPIs or benchmarks, and demonstrate impact to clients.

Who You Are

• A media connector with 6–8 years of PR experience and a strong network of beauty and lifestyle editors, writers, and creators.
• A strategic storyteller who can connect brand goals to cultural moments in ways that feel authentic and fresh.
• A beauty enthusiast — you’re genuinely excited about product innovation, artistry, and how beauty intersects with culture.
• A social-first thinker who devours thumb-stopping content on their feeds and can turn them into storytelling opportunities.
• A collaborator who thrives in integrated environments and enjoys partnering with strategy, creative, influencer, and social teams to bring campaigns to life.
• A doer and a mentor — someone who can both lead media efforts and develop junior teammates with clarity and empathy.

Basic Qualifications

• 6–8 years of PR or communications experience, agency or in-house
• Bachelor’s Degree (preferably in Communications, Marketing, Journalism or related field)
• Proven media relationships across beauty, lifestyle, entertainment, and culture verticals
• Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Excellent written and verbal communication skills
• Strong organizational and presentation skills; able to manage multiple priorities in a fast-paced environment
• Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.)
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

Salary Range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Earned Media Strategy

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Earned Media Strategy to serve as the central strategic leader for earned media. This role is pivotal in orchestrating integrated campaigns for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. You will be the key architect of earned media strategies, working in close partnership with cross-functional teams, influential clients, and agency partners to shape large-scale campaigns that drive cultural conversation.

The ideal candidate is a master storyteller and a natural collaborator who excels at uniting diverse teams around a powerful narrative. You will be the strategic hub, ensuring that earned media is not a silo, but the core of a cohesive, multi-channel brand experience.

About You:

You are a strategic integrator with a proven track record of leading earned media for major consumer brands. Your deep and trusted relationships with top-tier media are matched only by your ability to foster collaboration across internal teams. You instinctively translate broad business goals into sharp, compelling narratives and excel at uniting diverse groups, from creative and paid media to social and analytics, around a single, powerful earned concept.

Passionate about pop culture and media trends, you thrive on connecting the dots between what’s happening in the world and where a brand has the credibility to play. You see beyond the press release, envisioning how an earned-centric idea can come to life across paid, owned, and social channels.

You are a strategic thinker who brings clarity and purpose to complex, integrated programs. As a collaborative leader, you are adept at building consensus, navigating multi-disciplinary teams, and inspiring them to deliver standout earned work that is deeply rooted in insight and cultural impact.

Responsibilities:

• Serve as the strategic hub for earned media, architecting comprehensive campaigns and ensuring their seamless integration across all marketing disciplines (paid, social, digital, influencer, creative).
• Lead the development and flawless execution of earned-centric ideas, partnering with cross-functional teams to build unified and powerful brand narratives.
• Translate insights from analytics, social listening, and digital teams into actionable earned media strategies that are timely, relevant, and impactful.
• Build and maintain strong relationships with top-tier media across business, lifestyle, food & beverage, news, and entertainment verticals.
• Craft culturally relevant narratives that tap into emerging consumer and media trends.
• Counsel senior clients, C-suite executives, and spokespeople on media strategy, narrative positioning, and integrated campaign opportunities.
• Confidently represent the earned media strategy in client meetings, inter-agency work sessions, and new business pitches, articulating how it connects to the broader marketing ecosystem.
• Manage resources, timelines, and deliverables with precision, fostering a collaborative and client-first environment.
• Mentor and lead junior team members, cultivating their skills in strategic thinking and cross-functional collaboration.

Competencies:

• Integrated Leadership: Excel at building bridges and fostering collaboration between internal teams (paid, social, creative, analytics) and external agency partners to create seamless, multi-channel campaigns.
• Business Acumen: Align earned media strategies with client business goals, demonstrating a clear understanding of how earned media drives broader marketing priorities.
• Client Service: Build trust and rapport with senior client stakeholders by providing strategic counsel that extends beyond traditional media relations.
• Proactivity: Continuously identify and pursue innovative, integrated media opportunities and storytelling approaches.
• Critical Thinking: Analyze challenges and data from multiple sources to anticipate needs and deliver insightful, holistic solutions.
• Mentorship: Effectively guide teams and individuals, inspiring them to embrace a collaborative and integrated mindset.

What We’re Looking For:

• 8+ years of public relations or communications experience, with increasing responsibility and a focus on leading integrated earned media programs for major consumer brands.
• Proven experience working within an integrated agency model, with a deep understanding of how earned, paid, social, and digital media work together.
• A strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
• Subject matter expertise in CPG, food & beverage, and consumer lifestyle.
• Demonstrated success managing campaigns that feature talent, celebrities, and influential creators as part of a broader, integrated strategy.
• Experience in media training and counseling senior clients and C-suite executives.
• Exceptional communication and presentation skills, with the ability to articulate a strategic vision to diverse audiences and lead new business efforts.
• Proven problem-solver with strong judgment under pressure.
• A collaborative team leader known for mentoring talent and managing multiple fast-paced projects with clarity, control, and a spirit of partnership.

Salary Range: $125,000 USD – $165,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

We’re seeking an enthusiastic and skilled Manager with deep lifestyle and entertainment expertise to join our Integrated Media team on the West Coast.

The ideal candidate is passionate about consumer culture and brings a strong point of view on what’s trending across media, social platforms, and the broader cultural landscape. You are deeply immersed in lifestyle, entertainment, men’s lifestyle, and sports, and possess a growing network of media relationships in these areas.

As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing culturally relevant stories to life and executing high-energy moments designed to earn attention and drive conversation.

What You Will Be Doing

Shape Integrated Media Strategy

• You’ll play an important role in shaping integrated earned media strategies across our diverse portfolio of clients, specifically in the consumer/lifestyle space.
• Help design integration across earned media, inclusive of traditional media (dot-com, broadcast), emerging platforms (e.g., Substack), and social, by developing ideas built to travel, be shared, and spark conversation.

Strategic Media & Creator Relations:

• Serve as a key day-to-day client contact, developing strategic earned media campaigns, action plans, and culturally relevant story angles that resonate with target audiences.
• Generate a consistent pipeline of timely, culture-forward story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage.
• Leverage and continue building a strong network of media and creator relationships, treating creators as drivers of earned conversation and cultural relevance.
• Develop and manage targeted media and creator lists, incorporating a diverse mix of voices (editors, producers, writers, Substack authors, creators, etc.) to achieve client goals.

Client Counsel & Collaboration:

• Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution.
• Develop a strong understanding of the client’s business and objectives, bridging creative thinking with a strategic, client-focused mindset.
• Work collaboratively with strategists and creative teams to deliver ideas that are both culturally relevant and aligned to business goals.

Trend-Spotting & Creative Ideation:

• Maintain a strong pulse on culture by monitoring trends across media, TikTok, social platforms, and the competitive landscape to identify real-time opportunities.
• Analyze and distill meaningful insights from media coverage and cultural trends, sharing actionable perspectives with both internal teams, clients to inform strategy.
• Contribute consistently to creative ideation, bringing forward culturally relevant story ideas for evergreen pitch angles and campaign implementation.

Program & Event Management:

• Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met.
• Lead execution of media activations and events, from concept through delivery of special public relations events, from media stunts to product launches.
• Anticipate and proactively offer solutions for executional issues that may arise during a program.

Team & Agency Leadership:

• Serve as a role model and guide for junior team members, helping to develop their skills and drive results.
• Actively participate in agency development initiatives and contribute to new business opportunities as needed.

Competencies

• Business Acumen– align earned media strategies and storytelling to support client business goals
• Media Relations – build and sustain strong media relationships, with the ability to proactively pitch and consistently secure high-impact earned coverage
• Client Service– provide thoughtful counsel and build trust with clients through clear communication and strategic guidance
• Strategic Thinking– connect cultural insights and media opportunities to broader campaign objectives and brand positioning
• Proactivity – identify and advance timely, culturally relevant opportunities and story angles
• Collaboration– work effectively across integrated teams, including strategy, creative, and social, as needed
• Cultural Fluency– maintain a strong understanding of trends across media, social platforms, and the broader consumer landscape
• Executional Excellence – manage multiple workstreams with strong attention to detail, ensuring high-quality delivery

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant consumer lifestyle and/or consumer tech
• Strong Writer
• Media relations experience with a track record of securing top-tier consumer coverage
• Familiarity with modern media, including podcasts and creator-led platforms
• Adaptable, resourceful, and collaborative, with strong project management skills

Salary Range: $78,000 USD – $88,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH