Amazon Prime Video UK
Project: Sexual Chocolate
Unwrapping the story of sexual chocolate
A small social media campaign for Amazon Prime Video that grew to become a full-length, star-studded, three-part mockumentary to help launch Amazon Prime’s “Coming 2 America 2” movie.
01The challenge
Prime Video wanted to make some noise on social about the launch of “Coming 2 America 2” on their platform. They knew it would appeal to those who remembered the first movie, but how to go beyond that?
02The solution
We took Randy Watson – a minor character in the first Coming to America movie and his band Sexual Chocolate – and asked music stars to talk about him as if he were a true music legend.
We took Randy Watson – a minor character in the first Coming to America movie and his band Sexual Chocolate – and asked music stars to talk about him as if he were a true music legend.
03The impact
Topping Amazon charts
From a humble social campaign to a TV show, our mockumentary was viewed more than 1.5M times. It was also voluntarily shared by Eddie Murphy himself, as well as and by the talent starring in it — all of which helped “Coming 2 America 2” become the first Amazon Original to top the platform’s charts, with the biggest opening weekend for a streaming movie since March 2020.
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