Manager, Content

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Content, Finance

Weber Shandwick, New York

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world’s biggest global brands — go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a proactive and detail-oriented Manager, Content Strategy with expertise in the financial services sector. In this client-facing role, you will be responsible for managing individual content workstreams from strategy to execution. The ideal candidate has a talent for translating complex financial information into clear, compelling content for diverse audiences, including the general public, wealth advisors, and other financial professionals. You will focus heavily on content development, including thought leadership, executive social media programs, website content, and social channels, while integrating modern SEO and AI search strategies. This is a great opportunity for a strategist looking to grow their skills and take ownership of key client deliverables. Agency experience is a plus.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 3–5 years of content strategy experience with a specific focus on the finance industry.
• A proven ability to understand and distill complex financial topics into engaging and accessible content.
• Experience in content development for various formats, including thought leadership articles, executive social media, websites, and social posts.
• Knowledge of SEO and AI search principles and how to apply them to financial content.
• Strong project management skills with the ability to manage a content workstream proactively and autonomously.
• Excellent writing and editing skills, with a keen eye for detail and accuracy.
• Client-facing experience and the confidence to present content strategies and ideas.

What you’ll do:

• Manage the day-to-day execution of content strategies for key financial services clients.
• Develop a range of content, including thought leadership pieces, social media content, and website copy.
• Translate complex financial subjects into clear, accurate, and compelling narratives for various audiences.
• Implement SEO and AI search best practices to increase content visibility and impact.
• Collaborate with designers, account teams, and clients to ensure content is high-quality and strategically aligned.
• Contribute to editorial calendar planning and actively propose new content ideas.

Salary Range: $70,000 USD – $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Director, Content Strategy, Healthcare

Weber Shandwick, New York

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world’s biggest global brands — go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a dynamic and experienced Director, Content Strategy with deep expertise in the healthcare, pharmaceutical, and biopharma sectors. This client-facing role requires a versatile strategist who can develop sophisticated content plans for a variety of audiences, including patients, healthcare professionals (HCPs), investors, and employees. You will be responsible for leading content strategy across both product marketing and corporate communications initiatives. The ideal candidate will have a strong agency background and a proven ability to navigate the complexities of healthcare regulatory guidelines while creating compelling, multi-channel content for thought leadership, websites, SEO, AI Search, and social platforms.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 7+ years of content strategy experience, with a significant portion spent at a marketing or communications agency.
• Specialized expertise in the healthcare sector, particularly with pharmaceutical and biopharma clients.
• Demonstrated experience creating targeted content strategies for diverse audiences, including patients, HCPs, investors, and the scientific community.
• A strong understanding of healthcare regulatory best practices and the nuances of both product and corporate communications in a regulated environment.
• Proven experience integrating SEO, AI Search, and social media strategies into broader content plans.
• A flexible and adaptable skill set, with a portfolio showcasing work across thought leadership, digital content, and multi-channel campaigns.
• Excellent client-facing communication and presentation skills.

What you’ll do:

• Develop and oversee comprehensive content strategies for key healthcare accounts, ensuring alignment with client goals and regulatory requirements.
• Lead the creation of editorial calendars and content plans designed to engage a variety of target audiences across multiple platforms.
• Serve as a subject matter expert on healthcare content, providing strategic counsel to both clients and internal teams.
• Collaborate with cross-functional teams to produce high-quality, impactful content, from long-form thought leadership to social media posts.
• Ensure all content is optimized for discoverability through modern SEO and AI Search best practices.
• Stay ahead of trends in healthcare communications and bring innovative content solutions to the team.

Salary Range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Director, B2B Content Strategy Lead, Enterprise (Freelance)

Weber Shandwick, New York

Weber Shandwick is an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world’s biggest global brands – go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a dynamic and motivated Director, B2B Content Strategy Lead to oversee the entire content strategy and development across multiple workstreams for one of our largest B2B clients in the science and technology sector. This is a freelance position where you will be the central force driving our content engine, from high-level strategy to flawless execution. You will oversee a talented team of content strategists and writers, ensuring creativity, consistency, and strategic alignment across all channels including social media, website content, long-form thought leadership, sponsored content, sales enablement, and email marketing.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 5-7 years of content strategy experience at a marketing or communications agency.
• A proven track record of overseeing multiple, complex B2B content workstreams simultaneously.
• Demonstrated experience developing and executing content strategies for highly technical clients, preferably in the science, energy, or technology industries
• Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
• Excellent leadership skills with experience managing and mentoring a team of writers and strategists.
• A versatile portfolio showcasing expertise across a variety of channels, from social media and video scripting to website development and email marketing.
• A deep understanding of B2B best practices and the ability to apply them to create engaging and effective content.
• Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
• The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines.

What you’ll do:

• Oversee the entire content operation across multiple workstreams, ensuring strategic alignment and creative excellence from ideation through execution.
• Lead the development and management of the master editorial calendar, ensuring a consistent and compelling narrative across all platforms.
• Analyze content performance, manage analytics reporting, and provide strategic recommendations to optimize future content and drive results.
• Guide and mentor a team of content strategists and writers, fostering a collaborative environment and ensuring high-quality output.
• Collaborate with internal CX and design teams to ensure a cohesive and user-centric approach to all content.
• Champion B2B content best practices and introduce innovative ideas to elevate the work.
• Prioritize and streamline the review process for all content, ensuring consistency and quality across all channels.
• Contribute to the strategic vision for the account, identifying new opportunities for impactful storytelling.

Hourly range: $100 USD – $125 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH