Senior Manager, Earned Media - Beauty

 

Account Director, Earned Media Strategy – Sports

 

About the Opportunity:
The Weber Shandwick team (as part of The Weber Shandwick Collective) is seeking an Account Director, Earned Media Strategy with exceptional earned strategy, media relations prowess, and a specialized focus and passion for sports, including football and MMA. This opportunity offers you the chance to work on high-profile clients across CPG, Retail, Food & Beverage, helping them earn meaningful attention across culture.

 

About You:
You breathe earned media, live for a great pitch, and have a robust network of relationships within top tier business, broadcast, sports lifestyle, food & beverage and entertainment. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in sports and internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through.

 

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in sports, pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let’s talk.

 

Responsibilities:

• Build and nurture strong relationships with top-tier sports media, including football journalists, national and local broadcasters, correspondents, and key influencers within sports culture, while seamlessly extending this network to encompass business, lifestyle, food & beverage, and entertainment media verticals.
• Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly. Approaches client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
• Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
• Lead the development and execution of earned and integrated media programs from start to finish
• Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Counsel and interact effectively with clients and leaders at client organizations
• Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentors and develops junior team members through hands-on guidance, feedback, and professional development
• Cultivates and participates in new business opportunities and pitches

 Competencies:

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications:

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

This is a hybrid role tied to our New York office.

 

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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About the Opportunity    

The Weber Shandwick team is seeking a Senior Vice President of Earned Media Strategy with exceptional earned strategy and media relations prowess to support several corporate clients in our Healthcare Practice. The ideal candidate will have experience working across sectors in healthcare and brand reputation building communications, executive visibility, and earned media strategy.

 

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for healthcare brands? Do you love the thrill of the pitch and building relationships with media? Then read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. We want someone who is able to frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

 

Responsibilities 

• Builds and maintains excellent relationships with media 
• Understands industry landscape/issues that may directly and indirectly impact a client  
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications 

• 10+ years of experience. Agency experience preferred.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $180,000 – $245,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

#LI-JR1

Senior Vice President, Earned Media Strategy Role: 

Come join the Brand team in our New York office. If you love brand marketing and have a passion for building campaigns for globally known brands, this is the role for you!

 

We Are Seeking:

We are looking for a seasoned Senior Vice President to join our growing earned media Brand group. This role doesn’t come around often and is perfect for someone who can lead a large team, manage multiple brands and clients, and flex across offices in the US and worldwide.

 

The new leader will be responsible for providing subject matter expertise in media relations, nurturing client relationships, acting as the day-to-day senior media counsel for client programs and brand teams, working in lockstep with integrated agency partners and overseeing a high-performing media team with exposure to senior leaders in the agency. We are looking for a storyteller who is inspired by culture, with never-ending curiosity, a desire to always be better, and the ability to motivate and connect with people across different disciplines.

 

We are a company of doers – even at the most senior level.

 

We are looking for someone who can:

• Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
• Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10 or more people
• Deliver and nurture strong existing relationships with reporters across media categories
• Possess a deep understanding of the media landscape and understand what it takes for a brand to breakthrough 
• Craft narratives to place our clients at the forefront of culture
• Solve problems, handle crises, and make quick decisions with incomplete information
• Ideate and shape brand campaigns that tap into culture,  lifestyle and influencer trends
• Draw on our total agency resources (locally, regionally, globally) and bring our clients the best of our network for every project
• Establish a high standard for quality and deliver above expectations, continuing to fulfill the trusted partner role we have built with our clients
• Craft presentations for senior client stakeholders with a persuasive and engaging presentation style
• Actively engage in the culture of the agency to lead by example
• Work with peers to further the mission, goals and culture of the agency
• Balance an intense work ethic with the sense of fun that should be part of the exciting and dynamic work we do

 

The right person for this role has:

• 12+ years of experience in media relations inclusive of agency experience working on integrated communications campaigns
• Deep knowledge of the consumer products space, with experience in – and passion for – telling stories on behalf of lifestyle brands
• Strong selling and negotiating skills, with the ability to bring new/proactive ideas to new and existing clients
• Proven track record of proactively identifying and delivering strategic storytelling opportunities that unlock account growth beyond the current or ‘expected’ remit
• Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
• Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
• Experience managing a large earned media team and the keen organizational skills needed to juggle multiple client needs at once
• Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
• Ability to be both strategic and hands-on, to flex with clients’ needs
• Success leading teams and developing talent
• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
• A willingness to challenge how things have always been done, in a desire to continuously improve
• Excellent written, verbal, and interpersonal communication skills
• Proficient skills in MSOffice (PowerPoint, Excel and Word)
• BA or BS in Communications or related degree

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

This is a hybrid role tied to our New York office.

 

 NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1