Account Director, Social Strategy

Senior Content Strategist

TORONTO, ONTARIO, CANADA

We are seeking a dynamic and motivated writer, editor, and senior content strategist to work with a team of integrated media specialists, social media managers and graphic designers, on behalf of some of the world’s most iconic brands. 

This person will work with account team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, be familiar with digital storytelling across earned, owned, and paid media.

 The Ideal Candidate Would Have:

• 5-7 years of editorial experience at an agency, media or online publishing company
• A proven track record of working under daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• A keen sense of news value and editorial judgment across industry, especially in the Consumer Goods space
• Subject matter expertise in the Consumer Goods industry is a preferred
• Experience writing, reporting and interviewing
• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
• Ability to develop creative story ideas and an eagerness to execute them
• Be able to write sharp, engaging copy on a variety of topics, in a variety of voices for different audiences and in a variety of content types
• Knowledge of multimedia storytelling
• A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
• Can communicate effectively with clients and internal team members
• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).

What You Will Do:

• Analyze client objectives and audiences to determine content channels, and types.
• Create editorial workflows, develop content calendars, and report on content results.
• Generate and help produce story and content packages (blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
• Edit and help oversee editorial calendars — both for websites and social channels.
• Edit stories from freelancers and others for publication on the web.
• Develop and write short-form copy for social posts across multiple channels.
• Produce content in CMS such as WordPress.
• Manage analytics and reporting on web content.
• Contribute story ideas – from pitch to execution – for multiple digital platforms.
• Coordinate with other departments and teammates, such as art, media buying, social media and more.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 79,000.00 – CAD 95,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

Senior Manager, Social

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it! 
 
If you’re a dynamic leader with a passion for social media, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 
 
POSITION PROFILE 
 
We are currently seeking a Senior Manager to join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES 
 

• Understanding and applying best-in-class social (organic and paid) practices and platform capabilities 
• Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals 
• Managing always-on social accounts, including creating and managing social media content calendars and execution 
• Conducting landscape and social listening research to identify content, creative and strategic opportunities 
• Overseeing social content development including working with the in-house content team 
• Leading day-to-day social media client relationships, including presenting recommendations and building trusted partnerships
• Mentoring and overseeing junior team members, providing guidance, feedback and development opportunities
• Developing and leading end-to-end social-first influencer campaigns 
• Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
• Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
• Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Assisting in digital education and training programs for the wider agency 
• Educating agency on best practices in the social media and digital space, proactively sharing knowledge and updates 
• Assisting with new business proposals 

REQUIREMENTS 

• 5-7 years related professional experience 
• Strong understanding of the social media, digital marketing and influencer landscape 
• Experience working across both consumer and corporate sectors, with the ability to adapt strategies for distinct audiences
• Agency experience a plus
• Strong analytical and strategic mindset
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Experience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc.
• Experience preferred with influencer management tools, such as Lefty, Upfluence, Traackr, Tagger or CreatorIQ
• Experience preferred with social listening tools, such as Talkwalker, Brandwatch, Meltwater, Hootsuite, or other widely adopted services
• Experience preferred in setting up paid campaigns on major platforms (Meta, LinkedIn and TikTok)
• Experience with all major social platform analytics (organic and paid)
• A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred
• This is a hybrid role tied to our Toronto office. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 79,000 – CAD 95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

Title: VP, AI + You
Level: Vice President
Group: Weber I/O
Reports to: EVP, I/O

It’s not just about the code — it’s about the culture.

This mantra is at the heart of Weber I/O, the industry-first unit fusing analytics, data science, performance media, experiential tech and AI advisory to power client advantage.

And it’s the grounding behind AI + You, a learning and activation program to accelerate AI fluency across the agency.  AI + You is how we’re rewiring our daily rituals, turning emerging tech into instinctive, next-gen workflows that supercharge our work.

Game to join our crew, to amplify and advance the momentum we’ve got cooking with AI + You programming? Keep reading.

What you’ll do

• Chart and evolve the learning + activation roadmap. Plan and deliver rich, multi-dimensional AI education and inspiration programming for North America staff. Think less traditional L&D/classroom vibe, more engaging/backstage pass feel.
• Design practical curriculum and content. Collaborate with subject-matter experts to co-create program components that help individuals/teams move quickly from curiosity to confidence. Includes producing live training sessions, deconstructing best practice work, instigating Teams discussions, coordinating virtual office hours and beyond. (New form factors welcome!)
• Roll-out sessions and rally engagement. Draft internal comms, liaise with I/O colleagues and communications team to announce programming, drive attendance/participation. Monitor engagement, sentiment and impact so we can scale what sticks, sunset what doesn’t.
• Keep Halo at the core. Ensure our new and improved secure AI workspace, Halo, is known as the safest—and easiest — place for colleagues to employ AI to elevate their work. Curate top use-cases, gather user feedback, share insights to inform fast-moving and longer-term roadmap and employee learning programs
• Flex and pivot at the speed of tech. Monitor new platforms, tools and workflows to contribute to discussions about the applications and implications of AI on our work.
• Support I/O strategic initiatives (≈20%). Jump into other I/O priorities including new service pilots, market visibility programs and innovation sprints when extra lift is needed.

You’ll thrive here if you

• Are immersed in emerging tech—its possibilities and implications—and can explain it in plain English.
• Believe that utilizing secure, responsible AI is a competitive edge—and have ideas for proving it daily.
• Think “application” before “theory,” transforming complex tools and workflows into how-to’s that colleagues can tailor to a range of tasks/deliverables
• Flex from big-room storytelling to nuts-and-bolts project plans without losing momentum (or sense of humor!)
• Treat change as your natural habitat, pivoting with curiosity and discipline as new platforms, ways of working and priorities emerge

Must-have chops

• 8-10+ years leading innovation, employee engagement, learning or change-management programs—ideally in communications, marketing or a tech-forward environment.
• Hands-on familiarity with Gen AI platforms and a clear POV on responsible use.
• Demonstrated success building integrated content ecosystems that boost engagement and adoption (i.e. immersive workshops, live and virtual trainings, office hours, demos, community channels, etc.)
• Credibility to partner with senior leaders and entry-level AI natives alike, and excitement to collaborate with and inspire doers at every level.
• Fluency in measurement and storytelling with data, turning insights into action.
• Bonus: experience introducing proprietary tech platforms at scale.

Our team is future-leaning but grounded, legit curious and pragmatic. We celebrate makers and breakers. We ask hard questions, listen to everyone’s POV, make calls and move fast. And we love digging into nascent platforms and figuring out how best to put them to work. If that feels like your energy, let’s talk about shaping the next chapter of AI + You.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1