Account Director, Social Strategy

The Detroit office of Weber Shandwick is seeking a Vice President, Content Strategy and Development to join our editorial team, in support of a major automotive client. This role is embedded with the automaker directly; but can be based in any of our office locations. You will be responsible for evolving the automaker’s brand and product focused storytelling, to allow its stories to thrive in a transformed information landscape, with the goal of reaching and engaging audiences – spanning external and internal audiences.

You will be instrumental in defining the internal and external stories and tone of voice for client projects and assignments across a variety of communication strategies and channels. You need to be obsessive about honing your craft and polishing your words. You also must be comfortable editing at any point in the writing process – developmental, structural and line editing, and proofreading. Understanding brand tone, a passion for problem solving, and the ability to tell compelling stories must be in your DNA.

You must work well under pressure, and be collaborative, a self-starter and resilient to ever-changing deadlines.  

What We Are Looking For: 

An external storyteller who can:

• Lead, integrate and collaborate across a matrixed organization to tell stories that change perceptions:
• Be part of and aligned with the company’s editorial leadership and strategy; you’ll participate in development of story angles for multiple channels.
• Flex editorial leadership muscle; keeping an understanding of all news and programs coming the automaker’s brand comms team; and help architect storytelling upstream. 
• Attend all editorial and bi-monthly brand meetings with brand comms leaders
• Offer a deep understanding of what makes a story a story; storymining is critical for the role:
• Explore angles, people, technologies and capabilities in a way that resonate with consumers
• Feel comfortable leading meetings with engineers, designers, manufacturing, and financial comms to enrich stories with context and anecdotes
• Reimagine video storytelling by collaborating with editorial and content leadership on vehicle reveal content, episodic possibilities, and more
• Work directly with content leadership and EIC to devise story choreography, medium, more
• Editorialize the product launch
• Focus language on messaging, formatting, content optimized for AI discoverability
• Serve as a copyeditor for materials drafted by the brand bomms teams

An internal storyteller who can:

• Deliver smart brevity at scale
• In today’s multi-platform, information-heavy world, employees need concise, memorable content to better advocate for this automaker
• Develop fresh content for the internal eco-system
• This goes beyond the content in a press release, for an internal audience
• Can include rich content gleaned from cross-functional collaboration (interviewing engineers, designers, etc.)
• Create quick-turn internal launch kits
• Partner with content and editorial leadership to codify a kit – visuals, short scripts, and talking points for every brand and product moment
• Gauge narrative recall
• Explore ways to measure internal retention and engagement
• Stay connected
• Attend bi-monthly brand meetings with Brand and Product comms leaders, leaders of editorial and content teams

Qualifications

• 7-9 years of writing/editing experience (public relations, internal communications, social media, etc. journalism experience preferred)
• Must be self-motivated, hard-working, well organized, and resilient to ever-changing timelines, requests, and deliverables
• Experience working in the automotive industry is preferred (not mandatory)
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced

Salary range: $113,000.00 USD – $145,000.00 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

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Senior Associate, Client Experience

The Detroit office of Weber Shandwick is looking for an account specialist to join our automotive practice to drive key client business. In this role, you will be responsible for thinking across channel and discipline to manage integrated engagements that are strategically rooted in our clients’ business and brought to life through unique activations and opportunities.

Responsibilities

CLIENT AND WORK

Our client (major automaker) is seeking a motivated, detail-oriented Senior Associate to support storytelling and media engagement across its Design Comms function. This role offers a unique opportunity to work at the intersection of design, innovation, and brand storytelling — helping to shape how the automaker’s cutting-edge design and technology come to life for internal and external audiences.

The ideal candidate is a creative communicator with strong organizational, event planning and writing skills, a passion for storytelling, and an interest in automotive design. This position requires collaboration across various teams to help facilitate site visits at the Design campus in Michigan, identify great design stories and support the company’s broader technology and innovation narrative.

Key Responsibilities

• Visitor and Content Facilitation: Manage and facilitate requests for visits to the automaker’s design center, including senior executive visits as well as media programs – ensuring alignment with design, communications, and security protocols.

• Content Capture Approvals: Coordinate and manage necessary approvals for photography, video, and content capture at Design facilities.

• Story Development: Actively story mine for interesting and relevant stories that highlight the automaker’s Design’s creativity and connect to the automaker’s overarching technology and innovation narrative.

• Communications Support: Assist in developing and executing communications strategies for Design in partnership with the Global Design Communications team.

• Brand Support: Provide communications and logistics support to a couple of the automaker’s vehicle brands, as requested.

• Project Coordination: Support the planning and execution of design-related media opportunities, events, and internal activations.

Required Skills & Qualifications

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field

• 2-3  years of relevant experience in communications, events or media relations, roles

• Exceptional attention to detail and organizational skills

• Strong writing, research, and story development abilities

• Demonstrated interest in design, creativity, and innovation

• Ability to manage multiple projects and priorities with oversight in a fast-paced environment

• Willingness to learn, take initiative, and collaborate across teams

• Strong interpersonal and communication skills

• Interest or experience in event planning and coordination

Salary range: $58,700.00 USD – $65,000.00 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

 

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Title: VP, AI + You
Level: Vice President
Group: Weber I/O
Reports to: EVP, I/O

It’s not just about the code — it’s about the culture.

This mantra is at the heart of Weber I/O, the industry-first unit fusing analytics, data science, performance media, experiential tech and AI advisory to power client advantage.

And it’s the grounding behind AI + You, a learning and activation program to accelerate AI fluency across the agency.  AI + You is how we’re rewiring our daily rituals, turning emerging tech into instinctive, next-gen workflows that supercharge our work.

Game to join our crew, to amplify and advance the momentum we’ve got cooking with AI + You programming? Keep reading.

What you’ll do

• Chart and evolve the learning + activation roadmap. Plan and deliver rich, multi-dimensional AI education and inspiration programming for North America staff. Think less traditional L&D/classroom vibe, more engaging/backstage pass feel.
• Design practical curriculum and content. Collaborate with subject-matter experts to co-create program components that help individuals/teams move quickly from curiosity to confidence. Includes producing live training sessions, deconstructing best practice work, instigating Teams discussions, coordinating virtual office hours and beyond. (New form factors welcome!)
• Roll-out sessions and rally engagement. Draft internal comms, liaise with I/O colleagues and communications team to announce programming, drive attendance/participation. Monitor engagement, sentiment and impact so we can scale what sticks, sunset what doesn’t.
• Keep Halo at the core. Ensure our new and improved secure AI workspace, Halo, is known as the safest—and easiest — place for colleagues to employ AI to elevate their work. Curate top use-cases, gather user feedback, share insights to inform fast-moving and longer-term roadmap and employee learning programs
• Flex and pivot at the speed of tech. Monitor new platforms, tools and workflows to contribute to discussions about the applications and implications of AI on our work.
• Support I/O strategic initiatives (≈20%). Jump into other I/O priorities including new service pilots, market visibility programs and innovation sprints when extra lift is needed.

You’ll thrive here if you

• Are immersed in emerging tech—its possibilities and implications—and can explain it in plain English.
• Believe that utilizing secure, responsible AI is a competitive edge—and have ideas for proving it daily.
• Think “application” before “theory,” transforming complex tools and workflows into how-to’s that colleagues can tailor to a range of tasks/deliverables
• Flex from big-room storytelling to nuts-and-bolts project plans without losing momentum (or sense of humor!)
• Treat change as your natural habitat, pivoting with curiosity and discipline as new platforms, ways of working and priorities emerge

Must-have chops

• 8-10+ years leading innovation, employee engagement, learning or change-management programs—ideally in communications, marketing or a tech-forward environment.
• Hands-on familiarity with Gen AI platforms and a clear POV on responsible use.
• Demonstrated success building integrated content ecosystems that boost engagement and adoption (i.e. immersive workshops, live and virtual trainings, office hours, demos, community channels, etc.)
• Credibility to partner with senior leaders and entry-level AI natives alike, and excitement to collaborate with and inspire doers at every level.
• Fluency in measurement and storytelling with data, turning insights into action.
• Bonus: experience introducing proprietary tech platforms at scale.

Our team is future-leaning but grounded, legit curious and pragmatic. We celebrate makers and breakers. We ask hard questions, listen to everyone’s POV, make calls and move fast. And we love digging into nascent platforms and figuring out how best to put them to work. If that feels like your energy, let’s talk about shaping the next chapter of AI + You.

NYC Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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