Director, Analytics
Washington, District of Columbia, United States
Published
10/02/2025
We are recruiting an experienced Director of Analytics passionate about using AI and analytics to inform and empower effective communications campaigns for clients. The ideal candidate will have worked in an analytics team within a PR agency or similarly matrixed work environments, has demonstrated experience in business development, and skilled in social listening and earned media analyses. This person will work closely with the analytics team lead to translate client asks into smart measurement research and translate best-in-class analytics findings into actionable insights that inform client’s communication strategies. This person would have the opportunity to work with clients across healthcare, tech, and sectors focusing on social and earned listening, corporate reputation, issue management, public affairs, and cross-channel media analyses.
Day to day responsibilities include managing and leading delivery of earned and social listening, leveraging AI-powered tools to power new insight discovery, overseeing production client deliverables that integrate insights from various analyses, helping new business development, and managing work responsibilities of more junior team members. Other responsibilities include the formalization of solutions across high frequency client asks, developing AI best practices and workflows, formalization of reasoning platforms to enable clear translation of data findings into accessible insights for different audiences, and proactive outreach to non-analytics staff to share solutions and resolve client challenges.
Responsibilities:
- Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, and answer questions from internal and external stakeholders
- Manage workloads of teams to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
- Test and deploy AI-powered analytical tools to analyze client and publicly available data
- Participate in new business and organic client growth through proactive stakeholder engagement, client outreach, and solutions mapping.
- Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
- Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners
- Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.
Qualifications
- Demonstrated expertise and experience translating data and research into strategic insights and recommendations
- 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
- Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
- Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
- Experience analyzing and synthesizing data from first-party and third-party sources
- Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Salary range: $110,000 – $140,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
Market Research Intern (Spring 2026)
Market Research Intern (Spring 2026)
An internship at KRC Research in Washington, DC is a perfect opportunity to become immersed in the field of opinion research and gain invaluable hands-on business experience. KRC interns work directly with project teams assisting with research design, execution, and analysis. All KRC Research internships are paid and include extensive training opportunities. We highly value our interns and their contributions. In fact, the vast majority of our entry level staff started their career at KRC as interns.
For more details from previous interns, take a look at the following blog posts, and please review our website for information about the qualitative, quantitative, and analytics research.
- An Intern Answers the Questions that She Asked in Her Own KRC Interview
- The KRC Internship Experience: An Insider’s Perspective
About KRC Research
KRC Research is a leading global strategic market research firm. KRC specializes in qualitative and quantitative public opinion research and analytics to drive strategy, start conversations, and measure success. Our work spans the healthcare, corporate, consumer, technology, and financial industries as well as non-profit and government sectors. We work with other agencies within The Weber Shandwick Collective (including Weber Shandwick, Powell Tate, and United Minds) and direct-to-KRC clients. KRC is headquartered in Washington, DC with staff across the U.S.
Qualifications
- Strong preference for those who are a recent college graduate, graduate student, or current college senior.
- Must be able to work a minimum of 30+ hours per week, with a strong preference for those who can work full-time (40 hours per week). This internship will begin in January and go through May.
- Must have superior analytical and writing skills, be a proactive communicator, and possess a keen eye for detail.
- Strong preference for those with previous internship/work experience. (Experience in opinion research is not required.)
- Should have an interest in market research including work with data, analytics, or data visualization.
To Apply
- Please submit each of the following: the online application, a resume, and a cover letter.
Washington DC Salary range: $20.00 – $20.00
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
Senior Data Engineer
About the Role
Weber Shandwick is seeking a talented Senior Data Engineer to join our team in Washington, DC. You will be joining a team of business strategists, data scientists and data engineers to build innovative data solutions and would work at the intersection of Data Engineering and Applied Generative AI.
The Senior Data Engineer will design, build, test, implement and maintain data solutions that support clients’ Enterprise Analytics. The incumbent will work with multiple technology partners to provision and maintain a data infrastructure used for media analyses. The role will work closely with business analysts and data scientists to ensure the platform meets business demands.
Key Responsibilities
- Data Engineering:
- Design, develop, and maintain scalable data pipelines and ETL processes.
- Optimize SQL queries and database performance for analytical and operational workloads.
- Implement data quality, governance, and security best practices.
- Applied AI:
- Collaborate with data scientists to productionize AI/ML models, including Generative AI solutions.
- Integrate Gen AI solutions into business workflows, ensuring reliability and scalability.
- Platform & Tooling:
- Leverage cloud platforms (preferably GCP) for data engineering and AI workloads.
- Develop dashboards, reports, or visualizations (Qlik experience is a plus).
- Automate data workflows and implement CI/CD for data pipelines and AI services.
Required Qualifications:
- 3+ years of experience as a Data Engineer using proven, industry-leading cloud platforms such as AWS, GCP, and Azure
- Proficiency coding in Python for data processing, automation, and AI/ML workflows.
- Advanced SQL skills for complex data manipulation, optimization, and analytics.
- Knowledge of orchestration tools (e.g., Airflow, Dagster, Prefect).
- Experience developing sophisticated data pipelines using AWS EMR, Apache Spark, etc.
- Creative-minded individual, enjoys open-ended problems and challenging the status quo
- Excellent written and spoken communication skills
- Ability to conduct independent work and manage projects from beginning to end
Preferred Qualifications:
- Relevant GCP or AWS certifications
- Experience with social media data and APIs
- Working knowledge of BI platforms such as Tableau, Power BI, Qlik, etc.
- Experience working in a consulting company or agency
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Washington DC Salary range: $110,000 – $130,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
Vice President, Business Development – KRC Research
Vice President, Business Development – KRC Research
Are you passionate about growing businesses, building relationships, and driving impactful insights? At KRC Research, we’re looking for a results-oriented Vice President to lead our business development efforts and play a pivotal role in growing our portfolio of clients. In this role, you’ll partner with some of the most influential organizations across industries to deliver cutting-edge research solutions that solve their biggest challenges. Backed by the resources of Interpublic Group (IPG), KRC Research provides an exciting environment for entrepreneurial thinkers who are ready to lead with vision, creativity, and a relentless drive for success.
About the Role
This is a leadership role for a bold, entrepreneurial business development professional who thrives on driving growth, deepening client relationships, and unlocking new opportunities. While a strong foundation in market research is required, the primary focus of this position is on building a robust sales pipeline, generating substantial new business revenue, and expanding KRC Research’s reach.
As Vice President, you’ll have the opportunity to shape the future of KRC Research, grow a high-performing team, and leave a lasting impact on the trajectory of the business. This role calls for an individual with a sales-driven mindset, a passion for delivering client success, and the ability to translate insights into action.
What You’ll Be Doing
Driving Business Development (Primary Focus)
- Own revenue generation: You’ll lead efforts to secure new business, from identifying leads to delivering winning pitches that generate significant revenue.
- Lead KRC’s growth strategy: Develop and execute a sales strategy to expand into new industries, markets, and service offerings.
- Grow existing accounts: Work with current clients to identify new needs and proactively introduce innovative solutions to deepen partnerships and increase revenue.
- Mentor and inspire: Help coach and develop team members to build their business development skills, fostering a culture of entrepreneurial thinking across the organization.
- Collaborate across IPG: Leverage relationships and resources within the global IPG network to expand KRC’s footprint and offer integrated client solutions.
Building Strategic Partnerships
- Act as a trusted advisor to senior clients, partnering with them to solve complex business challenges through intelligent, data-driven insights.
- Proactively identify industry trends and opportunities to position KRC Research as a leader in addressing emerging client needs.
- Build enduring relationships with C-suite executives, offering value beyond research to inform strategic decision-making.
Providing Research Expertise
- Partner with internal teams to design customized, innovative research solutions that deliver actionable and measurable insights for clients.
- Ensure all research engagements meet the highest standards of excellence, from methodology to final deliverables.
- Serve as a bridge between client goals and internal teams, ensuring results align with strategic objectives.
Championing Team Growth and Collaboration
- Lead and inspire a talented team of researchers and strategists, fostering an environment where innovation, collaboration, and inclusivity thrive.
- Work closely with leadership across IPG’s agencies to develop cross-functional solutions that exceed client expectations.
- Contribute to thought leadership, marketing, and new service development initiatives to elevate KRC’s profile in the market research field.
What We’re Looking For
Qualifications
- Bachelor’s degree in business, market research, or a related field (advanced degrees preferred).
- 10+ years of experience in market research or a related field, with significant focus on business development and sales.
- Demonstrated success in growing revenue streams, securing high-value partnerships, and expanding into new markets.
- Strong understanding of quantitative and qualitative research methods and their application to real-world business solutions.
- Exceptional written and verbal communication skills, with the ability to craft compelling pitches and proposals.
- Advanced problem-solving skills to address client challenges and identify actionable opportunities.
- Entrepreneurial mindset with a proven ability to thrive in fast-paced, results-driven environments.
- Authorization to work in the U.S.
Desired Attributes
- Sales-Driven Mindset: You thrive on meeting revenue targets, seizing opportunities, and building lasting client partnerships.
- Collaborative Leadership: You foster strong team dynamics while empowering others to drive results.
- Executive Presence: You inspire confidence in clients and internal teams alike with your ability to clearly articulate ideas and guide complex discussions.
- Passion for Innovation: You’re eager to redefine what’s possible in market research, introducing new ideas and approaches to drive success.
Why Join KRC Research?
At KRC Research:
- You’ll work with incredible clients: From Fortune 500 brands to global nonprofits, you’ll partner with organizations solving some of today’s most complex challenges. Recent work has included helping clients navigate reputation management and establish thought leadership in AI.
- You’ll shape the future of the business: Your expertise and drive will directly shape KRC’s growth, positioning the firm for long-term success.
- You’ll be part of a collaborative, inclusive team: Innovation thrives when diverse talent works together. At KRC, we’re committed to fostering an inclusive workplace where everyone’s voice is valued.
- You’ll have the resources of IPG: As part of Interpublic Group, one of the world’s largest marketing and communications networks, KRC offers unparalleled access to tools, technology, and expertise to help you succeed.
About KRC Research
KRC Research is a leading market research firm specializing in translating complex data into actionable insights that help brands grow, protect their reputation, and achieve their business goals. By leveraging our deep expertise and the resources of IPG, we deliver impactful solutions that empower clients to stay ahead of the curve in an ever-changing landscape.
Our firm is rooted in a culture of collaboration, innovation, and excellence, paired with a strong commitment to diversity, equity, and inclusion. KRC Research is proud to be an Equal Opportunity Employer, and we encourage qualified applicants from all backgrounds to apply.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Salary range: $100,000.00 – $150,000.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.