Midweight Creative (Health)

Who is Weber Shandwick? 

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

Weber Shandwick is looking for a talented Senior Associate to join our Digital team.

This is a client facing role where you will be exposed to a varied client portfolio and will play a key part in the delivery of high-profile communications campaigns across multiple markets.

As a leading global PR firm, we can offer you real opportunities for development and somewhere to cultivate your passion.  

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

• Serve as key supporting strategist for digital/integrated clients, assisting in the development and execution of digital and social media programs
• Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, client documentation and project management support
• Draft and manage cross-functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables
• Oversee digital and social content production from concept to execution, including social editorial calendar creation, creation of social media ad mockups, etc.
• Manage social content publishing models for clients, including educating (and selling) clients on content creation/syndication, paid promotion and social and digital platforms
• Understand interactive elements of complex digital/social media engagement campaigns, collaborating with traditional and digital media teams
• Identify ways in which to measure success against campaign goals and achievable outcomes

SELF LEADERSHIP AND TEAM EFFECTIVENESS

• Contribute to the work plan of junior team members and help guide their work
• Serve as a role model to team members, producing high quality work and continually updating the manager on activity progress
• Proactively contribute to an inclusive team culture and consistently display behaviours that support integration

GROWTH AND BUSINESS DEVELOPMENT

• Leverage understanding of the client’s business to share ideas to help grow the account organically
• Participate in meetings to support new business development/organic business growth opportunities as directed, including research, updating trackers and timelines
• Develop new business acumen through supporting the development of pitch materials and shadowing elements of a pitch

BUSINESS ACUMEN

• Grow understanding of financial aspects of accounts by supporting budget tracking and invoicing, maintaining fee and out-of-pocket trackers, and submitting purchase orders
• Support a healthy account and business through accurate time entry
• Maintain a thorough understanding of clients’ business and industry
• Familiarity with SOW in order to flag any out-of-scope client requests to the manager

Minimum Criteria:

• At least two years’ experience in a similar role, ideally within social or digital
• Experience interacting with clients on a day-to-day basis
• Ability to manage projects, meet deadlines, and prioritise tasks effectively
• Strong written and verbal communication skills

Ideal Experience Required:

• Ideally you will possess many of the above skills and attributes
• Previous experience in a similar role at an intermediate level
• Excellent project management, digital and social skills
• Good written and verbal communication skills
• Commercially savvy
• Should be proficient in managing at least three specialist areas – social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development

Join us and help make an impact.

Together, we’ll set the bar, cheer each other on and multiply your potential.

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the Talent Team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, unfortunately, you have not been successful on this occasion and we wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships

#LI-LM1.

Who is Weber Shandwick? 

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

Weber Shandwick is looking for a talented Associate who wants to be part of the Corporate Enterprise practice in our London office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

The ideal candidate will be curious, ambitious, proactive and friendly. The role offers a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll be instrumental in supporting marcomms account teams managing the day-to-day running of account, pitching to the media and securing coverage, research, and reporting on campaigns.

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

• Serve as key team member to creatively support delivery of a range of marketing and communication objectives on a busy energy account.
• Support development of press releases, media strategies, reactive media statements, talking points, FAQs, memos and other deliverables as needed; Support monitoring and triaging of client issues
• Support development of customer engagement strategies and development of associated collateral (social media content, brochures, case studies etc) to support lead generation objectives.
• Ability to contribute ideas during campaign ideation sessions and explore innovative ways to make campaigns engaging and resonant.
• Confidence in managing many evolving projects and deliverables, prioritising to meet varied deadlines.
• Strong understanding of social analytics
• Full analytical fluency in all social/digital platforms
• Provide input during development of projects based on insights and knowledge of client preferences
• Prepare for and participates in client meetings, including accurately capturing notes, agenda action items, call recaps, updating trackers, timelines and status documents

SELF LEADERSHIP AND TEAM EFFECTIVENESS

• Serve as role model to team members, producing high quality work and continually updating manager on activity progress
• Actively seek to build own knowledge, contributes to inclusive team culture and consistently displays behaviors that support integration

GROWTH AND BUSINESS DEVELOPMENT

• Leverage understanding of client’s business to share ideas to help grow the account organically
• Participate in meetings to support new business development/organic business growth opportunities as directed, including capturing notes, recaps, research, updating trackers and timelines (proactive/reactive pitches)
• Attuned to culturally relevant insights and happenings for clients and begin to bring forward these insights to inform growth activity

BUSINESS ACUMEN

• Develop and demonstrate a solutions-oriented mentality, including the pursuit of multiple approaches when faced with a challenge
• Develop a relationship mindset and seek opportunities to get to know peers within and outside of department to imagine how to work together to deliver the best possible work
• Develop a strong understanding of the client’s business and target audience; Continue to maintain a keen interest in current industry trends
• Support a healthy account through timely and accurate tracking of time
• Listen for client cues that impact the business and escalates to manager as appropriate
• Review SOWs and understand deliverables
• Have awareness of billability targets and utilization – take actions to meet targets
• Review time-runs for accuracy

Minimum Criteria:

• At least one or two year’s experience in a similar role, ideally within PR or communications
• Relevant sector experience within Corporate or B2B communications
• Experience interacting with clients on a day-to-day basis
• Ability to manage projects, meet deadlines, and prioritise tasks effectively
• Strong written and verbal communication skills

Ideal Experience / Attributes:

• An interest in the complex world of B2B, Corporate Communications, and Marketing
• A proactive approach to identifying opportunities for clients, the practice, and the wider team
• Demonstrated ability to deliver an exceptional client experience
• Exceptional writing skills with the ability to distil complex information into compelling copy
• Attentive to detail and committed to high-quality work
• Fluency in Microsoft programs and digital/social media platforms, tools, and solutions
• Eagerness to learn, develop, and grow within the agency environment
• Collaborative mindset and ability to contribute positively to a team
• Ideally, you will possess many of the above skills and attributes

Join us and help make an impact. 

Together, we’ll set the bar, cheer each other on and multiply your potential.

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the Talent Team:

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-LM1

CREATIVE DIRECTOR, ART

Weber Shandwick, one of the world’s leading marketing and communications agencies, is seeking a creative, passionate and unique thinker to join our Toronto office as a Creative Director, Art (this means you have a background in art direction and graphic design).

The right candidate is a highly conceptual and strategic thinker with a strong repertoire of storytelling skills that can deliver earned first creative ideas, agnostic of platform. Big ideas that drive conversation and coverage must be at the core of your work.

You can lead design initiatives when needed, and help set the tone for a growing and innovative team of art directors and designers, working on some of Canada’s biggest brands. The right candidate will have an art direction and graphic design background, a keen eye for design and materials and be able to execute flawlessly, in addition to the ability to communicate your vision to collaborators. You should be able to adapt your work for any platform in service of telling a great story, from social to digital to out-of-home to print.

You’ll have the chance to work closely with the brightest minds across the North American Weber Shandwick network, solving provocative client challenges as you develop in your creative career.

You must be comfortable presenting and engaging directly with clients, representing agency work with confidence and finesse. In addition, you will work a minimum of four days in office each week at our Toronto office on King Street East at Parliament Street. 

PRIMARY RESPONSIBILITIES

• Ideate and execute earned and social first creative activations.
• Creatively interpret strategy vision of client’s business.
• Liaise with client teams to ensure alignment with client objectives.
• Establish and set quality standards for art directors and graphic designers who you will manage.
• Develop refined, production-heavy concepts and executions with a focus on social and digital media. Use experience in social media to incorporate creative/design/layout best practices for Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube and others.
• Ensure all visual design adheres to existing brand guidelines.
• Be extremely comfortable creating iterative digital executions, such as resizes of campaign assets for various channels — and overseeing others in this task.
• Wear multiple hats: contingent on your skills, there will be times when you must drive the creative/design process by playing the role of producer, re-toucher, illustrator, photographer, etc.
• From concept to execution, bring an enthusiasm for solving design and marketing challenges throughout the life of a project, and amid stakeholder revisions.
• Display an understanding of digital and interactive design principles; we do not produce many websites or mobile apps, but need someone who can speak to and define those UX/UI needs when necessary.
• Present your work comfortably and confidently in client meetings.
• Join client meetings, brainstorms and planning sessions for ongoing projects.
• Build and maintain strong rapport with creative team colleagues, client leads and project managers.
• Cultivate an inclusive culture and champion the contributions of your colleagues.
• Have a proficient grasp on generative AI as it concerns art direction, renders, and mocks.

BASIC REQUIREMENTS

• 10+ years’ experience in Creative Director role on the agency side.
• A background in art direction and graphic design.
• Experience in big ideas, brand activations, and social content.
• Experience delivering creative campaigns for PR (earned, owned and paid strategies)
• Experience in digital (social, content, video, media, influencer)
• Ability to work quickly, efficiently, and accurately within all required aspects of the Adobe Creative Suite (Photoshop, InDesign, Illustrator), as well as presentation software (eg: PowerPoint).
• Be curious, self-motivated, hard-working, well-organized, thick-skinned and resilient to ever-changing timelines, requests, and deliverables.
• Be culture-obsessed and a heavy consumer of media.
• Experience with social media platforms and a working knowledge of their best practices
• Ongoing drive to learn and incorporate new and emerging techniques, trends and philosophies in design, technology, and social media.
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced).

ADDITIONAL QUALIFICATIONS

• Education in graphic design is preferred.
• Bonus skills: illustration, photography, retouching, filmmaking, etc. Any artistic passion points are always a plus.
• Experience managing junior creatives is a plus.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 140,000 – CAD 160,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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