Senior Associate, Earned Media

About the Opportunity    

The Weber Shandwick team is searching for a Senior Vice President, Earned Media to lead our North America Technology Earned Media and West Coast Earned Media teams while driving success for several high-profile, fast-growing clients across our Technology and Corporate Practices.

This is a unique opportunity for a strategic thinker who thrives on shaping the future of earned media in the technology and corporate reputation space. The ideal candidate brings deep expertise in technology communications, corporate and brand reputation management, executive visibility, and earned media strategy.

About you:

Are you deeply tuned into the ever-changing media landscape? Do you love translating your industry perspective into impactful stories that drive measurable business results? Are you committed to building high-performing teams and mentoring rising talent?

If this sounds like you, let’s talk.

We’re looking for a highly collaborative, strategic thinker with an insatiable curiosity about the intersections of media, culture, business, and technology. You have the ability to distill complex problems into clear insights, develop compelling narratives, and build strategies that accelerate clients’ business goals.

This is a role for a media-savvy leader who’s as passionate about coaching teams as they are about delivering impactful results for clients. Join us to lead and inspire a growing community of earned media strategists tasked with shaping some of today’s most dynamic brand stories.

Key Responsibilities

• Strategic Leadership: Develop and champion best-in-class earned media strategies that position clients for success in highly competitive and evolving brand and corporate landscapes.
• Media Expertise: Stay ahead of shifts in the media ecosystem, using your knowledge to craft proactive media strategies and identify opportunities to strengthen client narratives.
• High-Profile Client Support: Partner with key clients across technology and corporate sectors, providing senior-level earned media counsel, strategic narrative development, and impactful storytelling recommendations.
• Team Development: Manage and mentor a team of earned media professionals, creating opportunities for learning growth, fostering collaboration, and building a culture of innovation and excellence.
• Cross-Disciplinary Collaboration: Partner with integrated teams across influence, social, creative, and data/analytics to ensure media efforts are strategically aligned with broader business goals.
• Thought Leadership: Serve as a media authority within Weber Shandwick and the broader industry, demonstrating expertise in media trends, data-driven storytelling, and cultural intelligence.
• Business Growth: Support new business initiatives for both the Technology and Corporate practices, leveraging earned media expertise to pitch and win incremental growth opportunities.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
• Leadership—Experience mentoring, managing, and growing teams
• Strategic mindset—Ability to uncover insights that translate into compelling and impactful earned-media programs;  anticipate and address critical talent gaps and needs
• Strong media relationships—Paired with a deep understanding of how to engage media in ways that drive standout client outcomes

Basic Qualifications 

• 10+ years of experience. Agency experience preferred.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Proven track record of success in the technology sector, including corporate and brand reputation management, executive visibility, crisis communications, and proactive media relations.
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $160,000 – $235,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1

About the Opportunity:    

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.

About you:

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle, entertainment, sports, broadcast, food & beverage, and business outlets, you know how to get stories placed — and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through.

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let’s talk. 

Responsibilities:

• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and lifestyle verticals — including men’s/women’s interest, fitness, food & beverage, wellness, sports, entertainment, and commerce
• Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly

• Approaches client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context

• Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
• Lead the development and execution of earned and integrated media programs from start to finish
• Lead and develop comprehensive earned media strategies  
• Draft high-quality internal and external facing media materials, including briefing documents, Q + A, pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Counsel and interact effectively with clients and leaders at client organizations
• Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentors and develops junior team members through hands-on guidance, feedback, and professional development
• Cultivates and participates in new business opportunities and pitches
• Spotting and executing quick turn and client relevant culture tapping earned storytelling opportunities

 Competencies:

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications:

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

Account Director, Earned Media Strategy

 

About the Opportunity:    

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.

About you:

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier business, broadcast, lifestyle, food & beverage, and entertainment outlets, you know how to get stories placed — and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through.

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let’s talk. 

Responsibilities:

• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and lifestyle verticals — including men’s/women’s, fitness, food & beverage, wellness, sports, entertainment, and commerce
• Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly

• Approaches client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context

• Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
• Lead the development and execution of earned and integrated media programs from start to finish
• Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Counsel and interact effectively with clients and leaders at client organizations
• Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentors and develops junior team members through hands-on guidance, feedback, and professional development
• Cultivates and participates in new business opportunities and pitches

 Competencies:

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications:

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1