Senior Vice President, Earned Media Strategy

About the Opportunity     

The Weber Shandwick team is seeking an (Freelance) Account Director, Earned Media with exceptional earned strategy and media relations prowess to support a large-scale consumer/beauty client. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing themselves in pop culture/trends.  

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story.  

Responsibilities  

• Possesses superlative AP Style writing skills 

• Builds and maintains excellent relationships with media  

• Understands industry landscape/issues that may directly and indirectly impact a client   

• Endlessly curious about our client’s business and their competitors 

• Proactively and reactively crafts and tells compelling stories on behalf of clients 

• Leads the development of and is responsible for the execution of earned and integrated media programs 

• Develops strategies/plans and writes media materials 

• Brings a client-focused attitude that results in work being performed to the highest quality standards 

Competencies 

• Business Acumen– align talent strategies to drive business goals 

• Client Service– client focus and ability to build trust and rapport across all levels 

• Proactivity – exhibit relentless pursuit for new and innovative talent strategies 

• Collaboration– build strong relationships at all levels across the organization 

• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs 

• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues 

Basic Qualifications  

• 7+ year of public relations experience   

• Experience leading projects from start to finish, working with integrated teams across various disciplines. 

• Earned strategy and media relations experience with a focus on beauty PR 

• Experience supporting events is a plus 

• Bachelor’s degree  

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

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About the Opportunity    

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support Brand (range of CPG, Retail, Consumer Health and Food & Beverage) clients. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Director, you will have the opportunity to work on various top tier brands in various consumer categories.

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

Responsibilities 

• Possesses superlative AP Style writing skills
• Builds and maintains excellent relationships with media 
• Understands industry landscape/issues that may directly and indirectly impact a client  
• Endlessly curious about our client’s business and their competitors
• CPG, Retail, Lifestyle, Consumer Health, F&B knowledge and curiosity
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and writes media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications 

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Title: SVP, Integrated Media Strategy 

Location: New York

Company: The Weber Shandwick Collective 

About Us: 

The Weber Shandwick Collective is a leading global communications and marketing solutions firm that partners with clients to drive impact and create meaningful connections. We are committed to pushing the boundaries of creativity and innovation, and we are seeking a dynamic and experienced Integrated Media Lead Growth Lead for North America to join our team. 

We are at a pivotal moment where we have built capabilities and gathered talent which is creating distance between us and competitors in the marketplace. We have the answers to many of the questions clients are asking: how do we shift strategic investment to influencer marketing? How can we systematically drive cultural relevance for our brands? We are seeking a senior and dynamic marketer who will continue to help us continue our success.  

Position Overview: 

As an Integrated Media Strategist, you will play a pivotal role in shaping and driving the integrated media strategy across our diverse portfolio of clients. You will design and oversee integration across earned media, social media, influencer marketing, and paid media. With close ties to our analytics, insights, and the product development teams who manage our tech stack. This is a leadership role that requires strategic vision, cross-functional collaboration, and a deep understanding of the evolving media landscape. 

Strategic Leadership: 

• Collaborate with executive leadership to set the strategic direction for integrated media services within North America.  
• Lead cross-functional teams across influencer, social and earned media. Including dedication to one or more anchor account(s) on complex, integrated assignments.  
• Collaborate with other departments and holding company partners to leverage cross-functional expertise and deliver holistic integrated media strategies that align with client objectives and drive measurable results. 
• Stay abreast of industry trends and emerging technologies to ensure our media strategies remain cutting-edge and effective. 
• Foster and maintain strong relationships with existing clients, ensuring their evolving needs are met and exceeded. 

Team Leadership: 

• Manage and mentor a cross-functional team of influencer, social and earned media specialists, fostering a culture of collaboration, innovation, and excellence. 
• Provide guidance and support to team members, encouraging professional growth and development. 
• Oversee resource allocation and project management to ensure efficient and effective delivery of services. 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred. 
• Minimum of 8+ years of experience in integrated media, with a proven track record of leadership. 
• Strong understanding of the media landscape, including earned media, social media, influencer marketing, and paid media. 
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels. 
• Demonstrated ability to lead and inspire cross-functional teams in a fast-paced environment. 
• Strong analytical skills and experience with performance measurement and optimization. 
• Proven ability to develop and maintain strong client relationships. 

Why Join Us? 

Be part of a leading global communications firm with a commitment to innovation and creativity. You’ll work with a diverse and talented team of professionals who are passionate about driving impact. 

You’ll have an opportunity to shape the future of integrated media strategies for top-tier clients across North America. 

Competitive salary and benefits package, with opportunities for professional growth and development. 

If you are a strategic thinker with a passion for integrated media and a track record of leadership and innovation, we invite you to apply for the Deputy Integrated Media Lead, North America position at the Weber Shandwick Collective. Join us in shaping the future of communications and marketing. 

 NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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