Senior Manager, Analytics

Media Analytics Intern (Fall 2025)

Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic fall intern in Washington, DC, to work with our Analytics practice. 

Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.

The intern assigned to our analytics team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using diverse data sets to solve strategic business and communications problems. Our strategy Analytics interns typically meet the following profile:

 

• Data Strategists: business analysts with basic understanding of statistics, digital analytics, and data visualization with a focus on how to use data to tell stories and build business cases

 

General Responsibilities:

• Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
• Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
• Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Participate in strategic brainstorming sessions when invited by account leads or supervisors
• Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel

 

Basic Qualifications:

• Education: Bachelor’s degree
• Availability: 40 hours a week throughout the duration of your internship. Our internship program runs from September – December.

 

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.

 

• Interest in data-based storytelling or data journalism
• Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
• Strong verbal and written communication, organizational, time-management, and critical-thinking skills
• Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
• Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to solve strategic business and communications problems
• Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
• Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies

 

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

AI & Analytics Intern (Summer 2025)

Join our team as an AI & Analytics Intern to drive the integration and formalization of AI best practices across our PR analytics, advisory, and product development teams. You’ll work directly with our analytics and innovation teams, experimenting with the latest AI agents and tools, developing systematic approaches to prompt engineering, and building scalable processes for both core deliverables and novel applications. This unique opportunity places you at the forefront of formalizing AI best practices for analyzing client documents, media conversations, audience personas, and outcome measurement, bridging the gap between cutting-edge AI, academic training in AI, and real-world PR application.

The ideal candidate will have a background in computer science, machine learning, or AI-related fields, have hands-on experience testing prompts and workflows across AI platforms, and is curious about ways that AI can be embedded within PR, communications, and analytics work. Interest and experience across at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.) is preferred.

Responsibilities:

• Collaborate with analytics and innovation teams to document how AI is incorporated within existing workflows, formalize methodologies, iterate prompts to incorporate feedback from human reviewers, and create step-by-step guides
• Test robustness of AI-powered findings across prompts, platforms, and presets through prompt-based and API interfaces
• Translate the implications and impact of technical nuances and ‘under-the-hood’ model calibrations for non-technical teams
• Generate use case summaries, efficacy benchmarks, and case studies
• Monitor and share information on emerging trends, frontier AI tools, solutions, and agents, particularly those with applications in PR

Qualifications:

• Academic training in computer science, large language models (LLMs), or AI-related technical fields
• Demonstrated knowledge and experience with natural language processing (NLP) concepts, APIs, code libraries, model evaluation, and automation tools
• Interest in, and ideally academic classes or experience in at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.)
• Strong interest in collaborating with multi-disciplinary teams focused on AI application and deployment within PR and communication domains
• Basic understanding of data analysis concepts and methodologies
• Exceptional attention to detail in documenting, annotating, and markdowns of scripts, prompts, and technical instructions
• Excellent written and verbal communication skills

Requirements:

• Education: The ideal candidate must be a recent college graduate or have demonstrated transferrable skills
• Availability: 40 hours a week throughout the duration of your internship. This role will start soon and then run through September

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

Job Title: VP, Analytics

Location: New York, New York, United States

Salary: $141,170-$170,00/year

IPG DXTRA, Inc. (d/b/a Weber Shandwick) is seeking a VP, Analytics to work with Analytics & Intelligence teammates and manage a team to create visually compelling reporting and insights that allow client to easily evaluate paid, earned, social and owned media relative to business objectives, and mentor junior team members. This position will be based in our New York City office on a hybrid schedule.

Primary Responsibilities:

• Work with Nexus, Product and Data Science team to develop client-facing marketing analysis solutions and products, while seeking opportunities for business growth.
• Develop report structure, data visualization and insights to deliver strategic recommendations, both internally and client-facing. Identify, analyze, and interpret trends or patterns in complex data sets.
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms, and use that knowledge to continuous inform and enhance the work.
• Work with team of business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis.
• Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
• Define and develop audience insights and build consumer profiles including demographic, firmographic, and psychographic information using third party databases such as MRI-Simmons, GWI and Nielsen.

Requirements:

• Bachelor’s degree in Business Analytics, Environmental Studies or Sustainable Development, plus 3 years of experience in the position offered or as an insights and strategy analyst at a PR agency.
• All required experience must have included:
  • Developing corporate reputation strategies and marketing insights focused on sustainability, environment, technology, and CPG groups;
  • Identifying, analyzing, and interpreting trends or patterns in complex data sets;
  • Managing or working with business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling;
  • Developing and applying strategic measurement frameworks for performance assessment and optimization across paid, earned and owned channels;
  • Defining and developing audience insights and building consumer profiles including demographic, firmographic, and psychographic information using databases MRI-Simmons, GWI and Nielsen; and
  • Using digital marketing analytics tools and platforms Brandwatch, Cision, Talkwalker, and Quid. #LI-DNI

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-IGNORE