Account Director, Influencer Strategy

About the Opportunity:    

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. This role offers the opportunity to work on top-tier brands across multiple consumer categories, helping them earn meaningful attention in culture.

About you:

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle, entertainment, sports, broadcast, food & beverage, and business outlets, you know how to get stories placed — and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through.

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let’s talk. 

Responsibilities:

• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and lifestyle verticals — including men’s/women’s interest, fitness, food & beverage, wellness, sports, entertainment, and commerce
• Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly

• Approaches client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context

• Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
• Lead the development and execution of earned and integrated media programs from start to finish
• Lead and develop comprehensive earned media strategies  
• Draft high-quality internal and external facing media materials, including briefing documents, Q + A, pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Counsel and interact effectively with clients and leaders at client organizations
• Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentors and develops junior team members through hands-on guidance, feedback, and professional development
• Cultivates and participates in new business opportunities and pitches
• Spotting and executing quick turn and client relevant culture tapping earned storytelling opportunities

 Competencies:

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications:

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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It’s not just about the code — it’s about the culture.

A core capability within Weber Shandwick, Weber I/O partners with ambitious leaders to unlock the full power of tech, data and AI. Built for today’s complexity, we deliver solutions where intelligence, innovation and cultural fluency converge — unleashing real outcomes, with velocity.

Our AI Acceleration team translates innovation into actionable approaches, whether reimagining campaigns, reshaping reputation or redesigning workflows.

We’re seeking a seasoned leader to step into a newly-defined role at the Senior Vice President level in North America, working hand-in-hand with our EVP, Global AI Acceleration Lead. If you’re energized by complex client engagements, fluent in emerging technologies, and passionate about agency transformation, keep reading.

What you’ll do

• Serve as AI Acceleration Lead in North America. Lead initial client intake meetings and discovery sessions with a blend of strategic vision and technical understanding. Present AI capabilities clearly and confidently, guiding senior clients and agency leaders through opportunity framing, first-stage ideation and early solution scoping. Field preliminary technical questions about generative AI tools, proprietary platforms and AI service design with fluency and confidence.
• Bring structure to our agentic future. Own agentic workflow mapping and intelligent design interviews (IDIs), transforming service aspirations into actionable and repeatable frameworks. Collaborate with cross-functional teams to evaluate existing and future workflows, pinpoint automation opportunities, and map “agentic” paths to delivery. Convert insights from IDIs and internal stakeholder engagement into architecture-ready documentation and strategic narratives.
• Navigate the tech-product-agency triangle. Act as a strategic integrator between agency leadership, client teams, and our in-house AI and product development squads. Co-develop MVP specs and new service blueprints alongside tech teams—grounded in user insight, AI capability and operational viability. Help pressure-test product hypotheses and co-create narratives for go-to-market internal and external activation.
• Stay grounded in communications. Apply our PR/communications foundation and your experience to inform and evolve the storytelling, delivery models and activation strategies of our AI offerings. Support internal marketing of our offerings and pilots—ensuring they are positioned and understood across the agency ecosystem. Serve as a strategic thought partner in helping clients and teams understand not just “how” AI works, but why it matters and what to do about it.

You’ll thrive here if you

• Are immersed in emerging tech—its possibilities and implications—and can explain it in plain English.
• Are equal parts technologist, strategist and communicator—and can switch between them at speed.
• Have the confidence to lead high-stakes client interactions and the curiosity to dig deep into user needs, pain points and product gaps.
• Can “see the matrix” when it comes to how things work today—and imagine how they could work better with AI tomorrow.
• Enjoy converting ambiguity into structure and helping teams move from abstract conversation to concrete activation.

Must-have chops

• 12–15+ years of experience spanning communications/public relations, innovation, or digital transformation—with clear exposure to AI technologies.
• Strong grasp of Gen AI platforms, process mapping, and product ideation cycles.
• Comfort presenting to senior clients, fielding early-stage technical questions, and guiding discussions toward action.
• Proven experience navigating cross-functional environments, especially with technical and product development teams.
• Familiarity with intelligent agent design, agentic workflows, and/or service blueprints is highly desirable.
• Ability to communicate clearly in decks, meetings, and whiteboard sessions—making complex tech accessible to all levels.

Bonus points

• Experience launching AI-powered communications or marketing services.
• Track record of delivering structured innovation frameworks in a fast-paced agency or consultancy setting.
• Experience orchestrating integrated media strategies for consumer brand campaigns
• You can vibe code a prototype when inspiration strikes

Our team is future-leaning but grounded, legit curious and pragmatic. We celebrate makers and breakers. We ask hard questions, listen to everyone’s POV, make calls and move fast. And we love digging into nascent platforms and figuring out how best to put them to work. If that feels like your energy, let’s talk about how you can help accelerate the agency of the future!

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Social & Influencer Strategy Intern (Fall 2025)

 Are you the go-to meme guru in the group chat? Does your daily routine include scrolling, strategizing, and somehow always predicting the next trend on social?

Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a-ha’ moment for clients?

If you’ve ever thought, “This TikTok would be so much better if only brands knew how to play it right,” then we need your social-savvy mind on our team. We’ve got a seat at the table—and sometimes a square on Microsoft Teams—with your name on it.

If you’re nodding along with excitement, we’re glad you’re here, so keep reading! We are seeking a Social & Influencer Strategy Intern to join our Washington, DC office this fall.

If you’ve got a talent for spotting trends before they’re trending and your vibe screams ‘extremely online’ yet somehow also professional, then we’d love to have you on our team!

This is the right opportunity for a creative and social media-savvy individual ready to dive headfirst into the fast-paced world of social media and influencer strategy at one of the largest agencies in the world, right here in the nation’s capital.

As the newest member of our collaborative team, you’ll bring your ✨passion✨ for all things social and make a real impact. You’ll work closely with both senior and junior staff across multiple teams, providing smart digital counsel while supporting day-to-day tasks for leading brands, nonprofits and government agencies alike. We promise you are going to learn a ton, and we’ll have fun while we do it—all in service of helping our clients move their businesses forward. We hope you’ll teach us something too—sound good?

 

What You’ll Do All Day:

• Create: Craft internal and external communications with clients and influencers that are clear, engaging, and strategic.
• Research: Discover top influencers and identify the best fits for our clients and their brands.
• Engage: Share bold, innovative ideas in brainstorms and team meetings.
• Hustle: Communicate directly with influencers, handling everything from initial outreach to negotiations and content development.
• Monitor: Track influencers’ performance and ensure positive online sentiment, reporting on final campaign metrics and insights.
• Learn: Explore new social media trends, keep clients informed, and develop your skills by working with some of the best in the industry.

 

Who Are We Looking For?

We’re searching for a proactive team player with an insatiable curiosity for social media and desire to learn the ropes at an agency. The ideal candidate is an incredible multi-tasker who doesn’t shy away from a challenge, knows how to write, and has a deep love of all things internet. Bonus points if you already have some professional experience in social and influencer strategy under your belt.

 

Successful candidates will have exceptional project management skills (does your desk look like one of those restocking videos with next-level organization?), a versatile understanding of a range of industries, and a high level of enthusiasm that drives results.

 

What We’re Looking For From You:

• Thinking: Out-of-the-box? More like no boxes at all. We’re looking for innovative thinkers.
• Social Savvy: You’re familiar with all the latest social platforms (and some old-school ones, too) and understand what brands are doing—and should be doing—on them.
• Communication: You speak, write, and edit in a clear and compelling manner. Could you write this job description better than we did? Good—that’s what we want.
• Management: You meet deadlines, multi-task like a pro, and keep things running smoothly.
• Detail-Oriented: Clear, precise, and on-point—always.
• Technical: You know your way around Word, PowerPoint, Excel, and Outlook. You know the ins and outs of social platforms like TikTok, Instagram, LinkedIn, Facebook, X, and YouTube, and always keep your eye out for emerging platforms. Experience with CreatorIQ and Adobe Creative Suite? Even better!
• Dynamic: You excel in fast-paced environments and are ready to take on whatever comes your way.
• Spark: You understand what makes you stand out—and you bring it.

 

What You’ll Get From Us:

• Support: As you navigate a hybrid workplace, you’ll have regular check-ins and touchpoints with your teams to ensure you feel connected.
• Mentorship: You’ll be paired with a mentor to help guide you through your internship.
• Learning & Development: Gain new skills with access to trainings, LinkedIn Learning, and more.
• Career Growth: There’s potential for this internship to lead to a full-time position.
• A Paycheck: Yes, you’ll be paid! Interns work 40 hours a week and are compensated hourly.
• Inclusive Environment: We are committed to fostering an inclusive environment, ensuring that everyone has a voice and can bring their unique perspectives to the table.

 

Requirements:

• Recent or soon to be college graduate or demonstrated transferable skills.
• Understanding of social media and influencer strategy.
• Resilient mindset, deep curiosity, and a healthy sense of humor (heavy on the humor).
• Availability: 40 hours a week from September to December.

 

If you’re ready to bring your creativity, hustle, and passion for social media to one of the world’s largest communications agencies, we’d love to hear from you!

TL;DR: You’re a rising star in social media who loves the work, speaks internet fluently, and wants to gain more experience in a collaborative, fast-paced agency environment.

 

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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