Account Director, Earned Media Strategy

Senior Manager, Influencer Strategy

Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in New York. We are looking for a candidate with 5+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking: Intellectual curiosity and creativity are a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.
• Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Managers to help manage program and project budgets
• Demonstrate financial acumen in the areas of budgeting, billing and staffing

Influencer Strategy & Execution

• Play a supportive role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
• Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both healthcare and consumer brands
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Develop influencer briefing materials
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third-party agents
• Mine current news cycle for ad-hoc influencer opportunities
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Lead a high-performing team; coach and develop junior team members

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Social Strategy

 

Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a ha’ moment for clients? Do you get excited about sharing data-driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that ‘gets’ marketing but approaches client challenges with an earned first mindset?  

If so, we’re glad you’re here and keep reading! Weber Shandwick is currently seeking a Senior Manager, Social Strategy to join our team in Chicago. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. As a Senior Manager you will work closely with both senior and junior staff members across several teams to provide sound digital counsel and manage day-to-day work. Prepare to manage up, manage down, and work alongside some of the smartest folks you could ever hope to call colleagues. And yes, we like to have fun while we do it. All ultimately in service of helping our clients—some of the world’s leading brands—drive their businesses forward. 

This is a client-facing role so the ability to work with all types of people is really important. 

Who Are We Looking For? 

Hello? Is it you that we’re looking for? The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to gets stuff done while helping to continually improve the processes while they do it. Successful candidates typically have a solid digital communications, marketing or integrated communications background and with a mix of experience across client campaigns. Read: you’ve worked with lots of different types of clients and you’re excited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level of organization (did your friends envy your desk set up and note taking prowess in college?) and want to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly. 

POV: You’re our new Senior Manager, Social Strategy 

 On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, researching the latest trending sounds on Instagram Reels or even helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts at Weber Shandwick. Each day may be a little bit different but every day you will work hard doing something you love with some really cool clients. You will get a chance to help us win some of our next biggest clients and you will have ample opportunities for mentorship, professional development, and teaching all of your colleagues a little something yourself. 

TL;DR – you LOVE social, you speak internet, are a versatile up and coming social media leader and are eager to gain more experience working at one of the largest agencies in the world in our beloved nation’s capital. 

RESPONSIBILITIES 

This is what you can regularly expect your work to look like. 

• Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
• Educate clients and colleagues about emerging trends, platforms and best practices
• Implement digital engagement campaigns for top-tier clients
• Serve as a platform strategist lead for multiple clients and internal functions
• Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
• Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
• Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.  
• Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
• Support new business development efforts in pitch development and presentations 

 

REQUIRED QUALIFICATIONS 

We think you will be most successful with this background but if this isn’t quite you and the role speaks to you, we encourage you to apply. 

• 5-7 years in digital communications and marketing positions in roles focused on social media
• Experience supporting large clients or organizations driving innovative social media programs
• Deep expertise in social media, including content formats, available ad targeting and analytics capabilities
• Experience working closely with several types of teams such as creative, strategy, media planning and PR
• Familiarity and comfort working with senior-level stakeholders and clients
• A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
• Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
• Ability to manage multiple projects at various stages simultaneously
• Ability to work in a fast-paced, highly collaborative, multi-disciplinary team  
• Resilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor) 

SKILLS 

This is what you need to know and be able to do with confidence in this role. 

• Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.
• Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.
• Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)
• Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form content
• A strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don’t have to be an expert, but you need to be comfortable creating client-ready deliverables in both
• A clear communicator and persuasive presenter both virtually and IRL
• Ability to think strategically about the development of social media programs and how to use social platforms effectively
• Demonstrated success translating client needs into workable plans/projects
• Strong organizational, time management and project management skills
• Ability and desire to quickly learn new systems and tools
• Self-motivated, entrepreneurial and endlessly curious 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Illinois Salary range: $81,000.00 – $98,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Associate, Earned Media – Beauty

 

Who You Are:

Are you a savvy media strategist with a passion for beauty PR? Do you thrive in the fast-moving world of pop culture and beauty trends? Do you have strong beauty and lifestyle media contacts on speed dial? Are you a creative storyteller who can craft compelling narratives that earn headlines and keep brands culturally relevant? Then we want to hear from you!

 

Who We Are & What We’re Looking For:

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. We’re more than a leading global PR agency — we’re an engagement agency, operating at the forefront of the evolving media landscape. We’re storytellers, culture shapers, and brand builders, working with some of the biggest names in consumer, beauty, and lifestyle.

 

Our New York office is seeking a dynamic and media-savvy Senior Associate to join our Integrated Media Team, supporting leading beauty brands. The ideal candidate will have excellent media relationships and the ability to develop and execute effective media strategies, while demonstrating a high level of initiative and creativity as they proactively identify new opportunities to elevate their brands. This candidate will be an articulate presenter with exceptional writing and communication skills, proficient in media analysis, and have a solid understanding of PR, social media, and influencer marketing.

 

What You’ll Do:

• Develop a strong understanding of the client’s business and target audience, while working with strategists and creative team members to deliver solutions that meet program objectives
• Lead earned media efforts, consistently securing impactful coverage across top-tier beauty, lifestyle, and consumer outlets
• Support in the development and execution of media strategies that drive visibility, cultural relevance, and brand affinity
• Proactively pitch media, identifying unique storytelling opportunities that align with brand priorities and trends
• Monitor beauty and pop culture trends, ensuring our brands stay ahead of the conversation
• Craft compelling media materials, including press releases, fact sheets, messaging documents, Q&As, and creative pitches
• Support key beauty moments and brand activations, including tentpole events and product launches
• Collaborate with integrated teams, including influencer, social, and creative, to drive multi-channel campaign success
• Maintain day-to-day earned media communications with key client stakeholders, keeping them informed on industry trends and media opportunities
• Track and analyze media coverage, delivering insights that inform future strategy
• Serve as a mentor and role model for team members
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business

 

Competencies

• Business Acumen — align talent strategies to drive business goals
• Client Service — client focus and ability to build trust and rapport across all levels
• Proactivity — exhibit relentless pursuit for new and innovative talent strategies
• Collaboration — build strong relationships at all levels across the organization
• Critical Thinking — ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution — possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

What You Bring:

• 3+ years of PR/media relations experience, preferably in an agency environment with prior beauty, lifestyle, and/or consumer brand experience
• Established relationships with beauty and lifestyle media (print, digital, and broadcast)
• Strong storytelling and media relations skills, with a proven track record of securing press coverage
• Excellent writing, communication, and presentation skills
• Strong attention to detail and ability to manage multiple projects in a fast-paced, deadline-driven environment
• Experience working on integrated campaigns that include social and influencer marketing
• Passion for beauty, pop culture, and media trends
• Ability to work independently and as part of a team to meet deadlines and client expectations
• A collaborative, solutions-oriented mindset

 

This is an exciting opportunity to work on high-profile beauty brands, shaping their earned media strategy and driving cultural impact. If you’re a media-savvy beauty enthusiast looking to make your mark, we’d love to hear from you!

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $64,400.00 – $70,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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