Influencer Strategy Intern (Summer 2025)

Senior Manager, Client Experience

We’re looking for a bold, creative, and media-savvy Senior Manager to join our Consumer Practice in Chicago. If you love building smart, culture-driven campaigns—and thrive on bringing big ideas to life—this is your next move.

You’ll work across food, beverage, and lifestyle brands, driving earned-first storytelling that breaks through. If you’re fluent in today’s media landscape, obsessed with what’s trending, and excited to make things happen for clients, keep reading.

What You’ll Do:

• Lead day-to-day execution of integrated campaigns across top lifestyle brands
• Craft earned-first strategies that generate buzz and business results
• Build and nurture client relationships—earning trust with smart counsel and standout service
• Drive media relations efforts, identifying story opportunities and securing top placements
• Collaborate with cross-functional teams on digital, social, and paid integrations
• Manage timelines, deliverables, and team resources across multiple projects
• Contribute to creative brainstorms, strategic planning, and campaign development
• Stay tapped into culture to help brands connect with diverse and engaged audiences

What We’re Looking For:

• 4-6 years of experience in communications, preferably in an agency setting
• Strong background in consumer, lifestyle, travel, fashion, sports or CPG communications
• Proven track record of leading earned media campaigns—product launches, thought leadership, creative storytelling, and more
• Excellent communication skills—clear writing, confident presenting, and strategic thinking
• A collaborative mindset with strong project and people management skills
• Ability to juggle multiple priorities in a fast-paced environment
• A passion for media, culture, and crafting stories that resonate
• Experience writing including key messages, press releases, blog posts, and pitches

Bonus Points If You:

• Thrive working with brands at all stages—from startups to global icons
• Love finding new ways to tell brand stories across platforms
• Bring energy, curiosity, and a “let’s make it happen” attitude to the work

Ready to bring your spark to our team? Apply now and let’s make some noise together.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $81,000 – $98,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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About the Opportunity    

The Weber Shandwick team is seeking a Vice President of Earned Tech Media Strategy with exceptional earned strategy and media relations prowess to support several clients in our Technology Practice. The ideal candidate will have experience working in the technology sector including corporate and brand reputation building communications, executive visibility, and earned media strategy.

About you: Are you constantly monitoring the evolving media landscape, with a proven track record of crafting and securing compelling stories for enterprise technology clients? Do you have a passion for emerging technology? Then read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. We want someone who is able to frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

Responsibilities 

• Builds and maintains excellent relationships with technology media 
• Understands tech industry landscape/issues that may directly and indirectly impact a client  
• Have a close pulse on media trends and the ability to develop earned strategies around the new ways information travels through people, outlets and algorithms
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications 

• 7-10 years of experience. Agency experience preferred.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Tech earned strategy and media relations experience
• Bachelor’s degree 

Salary range: $131,000 – $170,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Account Director, Influencer Strategy 

Responsibilities: 

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. 
• Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
• Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients. 
• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Analytics and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results 
• Provide expert counsel to clients and colleagues on social/digital/influencer best practices
• Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients 
• Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships.
• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
• Lead a high-performing team; mentor and develop junior team members 

Qualifications: 

• 8+ years of experience, preferably within an agency environment
• Strong understanding of the overall media and social landscape, with an emphasis on digital  experience
• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners. 
• Passion for tracking and understanding new trends in culture 
• Deep expertise in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Strong understanding of marketing funnel analytics & KPIs
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills
• Experience leading a team is an asset 

Is this you? 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. 

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. 

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. 

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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