Senior Vice President, Strategic Planning

AI & Analytics Intern (Summer 2025)

 

Join our team as an AI & Analytics Intern to drive the integration and formalization of AI best practices across our PR analytics, advisory, and product development teams. You’ll work directly with our analytics and innovation teams, experimenting with the latest AI agents and tools, developing systematic approaches to prompt engineering, and building scalable processes for both core deliverables and novel applications. This unique opportunity places you at the forefront of formalizing AI best practices for analyzing client documents, media conversations, audience personas, and outcome measurement, bridging the gap between cutting-edge AI, academic training in AI, and real-world PR application.

 

The ideal candidate will have a background in computer science, machine learning, or AI-related fields, have hands-on experience testing prompts and workflows across AI platforms, and is curious about ways that AI can be embedded within PR, communications, and analytics work. Interest and experience across at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.) is preferred.

 

Responsibilities:

• Collaborate with analytics and innovation teams to document how AI is incorporated within existing workflows, formalize methodologies, iterate prompts to incorporate feedback from human reviewers, and create step-by-step guides
• Test robustness of AI-powered findings across prompts, platforms, and presets through prompt-based and API interfaces
• Translate the implications and impact of technical nuances and ‘under-the-hood’ model calibrations for non-technical teams
• Generate use case summaries, efficacy benchmarks, and case studies
• Monitor and share information on emerging trends, frontier AI tools, solutions, and agents, particularly those with applications in PR

 

Qualifications:

• Academic training in computer science, large language models (LLMs), or AI-related technical fields
• Demonstrated knowledge and experience with natural language processing (NLP) concepts, APIs, code libraries, model evaluation, and automation tools
• Interest in, and ideally academic classes or experience in at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.)
• Strong interest in collaborating with multi-disciplinary teams focused on AI application and deployment within PR and communication domains
• Basic understanding of data analysis concepts and methodologies
• Exceptional attention to detail in documenting, annotating, and markdowns of scripts, prompts, and technical instructions
• Excellent written and verbal communication skills

 

Requirements:

• Education: The ideal candidate must be a recent college graduate or have demonstrated transferable skills

• Availability: 40 hours a week throughout the duration of your internship. This role will start soon and then run through September

 

Washington DC Salary range: $20.0 – $20.0

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Vice President, Earned Media Strategy

 

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Media Relations with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.

The ideal candidate thrives on the thrill of the pitch, excels at building and nurturing media relationships, and lives and breathes pop culture, trends, and sports. You’ll be a key strategic leader driving brand narratives that break through and resonate culturally.

About You:
You’re a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, news, and sports media — and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling.

Passionate about pop culture, entertainment, and sports — from racing and basketball to soccer, football, and golf — you know where brand and fan conversations intersect. You’ve successfully positioned brands around major cultural moments like the Super Bowl, Ryder Cup, and World Cup, bringing creativity and cultural resonance to the forefront.

Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks, you stay ahead of what’s next. You understand how and where to place top-tier-worthy stories — from thought leadership to breakthrough brand campaigns.

A strategic thinker who thrives in high-pressure environments, you bring calm clarity to complex, integrated programs. As a collaborative leader and mentor, you grow talent, build client trust, and inspire teams to deliver standout earned work rooted in insight and cultural impact.

Responsibilities: 

• Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients
• Build and maintain strong relationships with top-tier media across national, regional, and digital outlets — spanning business, lifestyle, food & beverage, mainstream news, sports, entertainment, and commerce verticals
• Craft compelling, culturally relevant narratives that tap into sports and pop culture trends — including racing, basketball, soccer, football, golf — and major events like the Super Bowl, World Cup, and more
• Oversee earned media campaigns across various formats — from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives
• Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in what’s timely, buzzy, and impactful
• Counsel senior clients, executives and spokespeople on media strategy, positioning, and media training
• Confidently present strategic plans and campaign results in client meetings, inter-agency collaborations, and new business pitches
• Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals
• Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset
• Mentor and lead junior team members, fostering growth, ownership, and earned media excellence

Competencies:

• Business Acumen — Align earned media strategies with client business goals and marketing priorities
• Client Service — Build trust and rapport with senior client stakeholders and agency teams
• Proactivity — Continuously pursues innovative media opportunities and storytelling approaches
• Collaboration — Foster strong relationships internally and externally to drive cohesive campaign execution
• Critical Thinking — Analyze challenges, anticipate media and client needs, and deliver insightful solutions
• Leadership — Effectively mentor and guide teams while managing complex projects and expectations

What We’re Looking For:

• 8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands
• Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, sports, and pop culture media
• Subject matter expertise in CPG, food & beverage, men’s lifestyle, and entertainment; bonus points for experience in the beer industry, global media, and social impact
• Demonstrated success managing earned campaigns featuring Tier A talent, including celebrities, musicians and athletes
• Skilled in developing and executing thought leadership, product launches, brand campaigns, celebrity partnerships, and sports sponsorships and events
• Experienced in media training and counseling senior clients and executives
• Able to integrate earned strategy seamlessly with digital, social, and paid media efforts
• Proven problem-solver with strong judgment under pressure and ability to make decisions with limited information
• Excellent client service skills with confidence advising senior stakeholders and working within large, marketing-driven organizations
• Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts
• Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $125,000 – $165,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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Directeur·rice, Planification stratégique

Le ou la directeur·rice de la planification stratégique travaillera à l’élaboration de stratégies de communication percutantes destinées au marché du Québec. Le ou la candidat·e idéal·e est bilingue et possède un esprit perspicace qui s’imprègne de la culture, aime comprendre ce qui pousse les consommateur·rice·s à agir et cultive une passion pour les idées inattendues permettant de faire progresser les communications dans un marché nuancé. À ce poste, il ou elle participera à tous les éléments de la stratégie de marque et d’entreprise dans divers secteurs, notamment celui des soins de santé. Au cœur de cette fonction figurent la création et l’analyse des données et des tendances du marché, l’élaboration d’études de marché et la conception d’idées et de stratégies efficaces permettant de relever les défis auxquels sont confrontées les marques et les entreprises.

Responsabilités :

• Faire progresser les capacités à diriger des mandats spécifiques au marché – sous la supervision et avec les conseils d’un·e membre expérimenté·e de l’équipe.
• Afficher une prestance professionnelle et mature au sein de l’équipe et dans les relations avec la clientèle et faire preuve de solides techniques de présentation.
• Déceler de façon proactive les défis potentiels liés au plan de recherche et au brief créatif en formulant des recommandations d’amélioration.
• Initier et contribuer à la réalisation du processus stratégique, du plan de recherche au brief créatif. Codiriger des mandats pour la clientèle.
• Exploiter les données, les recherches et les rapports pour en tirer des idées et des enseignements.
• Développer une compréhension approfondie de la dynamique du marché d’un produit ou d’une marque, de l’état d’esprit de la clientèle, des actions de la concurrence et des tendances de l’industrie.
• Déterminer et formuler des idées qui conduiront à un changement de comportement.
• Cultiver des relations étroites avec le personnel, les partenaires internes et la clientèle, notamment en conseillant le personnel subalterne.

Expérience requise :

• Six à dix ans d’expérience en stratégie et planification des communications ou du marketing, idéalement au sein d’un service ou d’un environnement en communications, spécialisé dans la génération d’idées stratégiques au sein du marché québécois.
• Compréhension de la stratégie de marque culturelle et connaissance des relations publiques, du numérique et des médias sociaux.
• Expertise dans le secteur du marketing et des communications.
• Grande aisance dans l’utilisation des techniques et des ressources de recherche et dans la génération d’idées.
• Expérience avérée de l’analytique et de l’analyse de données (non seulement l’extraction de données, mais aussi leur manipulation).
• Aptitudes à faire des présentations claires et convaincantes en français et en anglais.
• Agilité dans le style de travail – capacité démontrée à travailler dans des délais serrés et à collaborer.
• Excellente communication verbale et écrite en français et en anglais, ainsi qu’une capacité à élaborer et à étayer des arguments.

 

Freelance Director, Strategic Planning

The Director, Strategic Planning will work to architect powerful business driving communications strategies for the Québec market. The ideal candidate is a bilingual, insightful thinker who is in-culture, loves to understand what drives consumers to act and is relentless about finding unexpected insights to drive communications forward in such a nuanced market. In this role, you will be involved in all elements of brand and corporate strategy across industries including healthcare. Key to this role will be creating and analyzing data and market trends, shaping market research, and developing impactful insights and strategies that solve brand and corporate challenges.

Responsibilities:

• Advances abilities to lead market-specific engagements – with supervision and guidance from a senior member of the team.
• Acquires professional, mature presence in the team and client relationship, and shows strong presentation skills.
• Proactively identifies potential challenges with the research plan, creative brief, making recommendations for improvement prior to completion.
• Initiates and helps to execute strategic process, from research plan to creative brief, for approval from more senior leads. Co-leads client projects/ assignments.
• Mine data, research, and intelligence reports for insights and implications.
• Develop an immersive understanding of a product or brand’s market dynamics, customer mindset, competitive actions and industry trends.
• Derive and articulate insights that will drive behavior change.
• Cultivate strong relationships with staff, internal partners, and clients including counseling junior staff.

Experience Requirements:

• 6-10 years of experience in marketing/communications strategy and planning ideally within a strategy department/communications environment specializing in strategic insight generation within the Québec market.
• Understanding of cultural brand strategy with familiarity of work within PR, digital and social media.
• Expertise in the marketing and communications industry.
• High level of comfort with research techniques and resources and insight generation.
• Demonstrated experience with analytics and analyzing data (not necessarily just pulling data but also manipulating it).
• Clear and compelling presentation skills in both French + English.
• Agility in working style – demonstrated ability to work against tight timelines and to work collaboratively.
• Excellent verbal and written communication in both French + English with the capability to construct and support arguments.

 

Salary range: $100.00 – $115.00 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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