Social Media Account Director/VP, Healthcare

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever, eBay, Tinder, and Pinterest to name a few.  

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

 

A snapshot of the role:

Weber Shandwick is looking for a talented Senior Associate (Senior Account Executive-equivalent) who wants to be part of the Corporate Enterprise practice in our London office. The practice is made up of a smart, dedicated and fun team with expertise spanning Corporate Reputation, Public Affairs, Crisis &Issues, Sustainability, Social Impact and B2B.

The ideal candidate will be curious, ambitious, proactive and friendly. The role offers a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll be instrumental in managing the day-to-day running of accounts, pitching to the media and securing coverage, and overseeing research and campaign reporting.

 

What you’ll be doing:

• Support delivery of an exceptional client experience by leading in the development of status reports, materials trackers, media trackers, conference/event trackers and managing logistics for client/team meetings
• Supporting the development of media/campaign strategies and providing knowledgeable recommendations
• Media pitching
• Collaborate with specialist practitioners within the practice and throughout the wider London office to support the delivery of integrated communications campaigns
• Oversee media research and the development of targeted media lists (top-tier, trade, specialist areas)
• Oversee research and development of media audits
• Oversee accurate and timely media monitoring and campaign results reports
• Develop media materials (press releases, pitch emails, reporter backgrounders, social media posts) with minimal oversight
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your client’s objectives
• Attend and lead sections of client meetings and/or teleconferences, overseeing the accurate capturing of meeting notes/actions
• Project management, leading event logistics and liaising with suppliers (e.g. production companies)

 

Ideal experience required:

• A minimum of two years’ experience in Corporate/B2B PR or marketing, ideally three
• An interest in the complex world of Corporate and B2B comms – in fact, an interest in the world full stop. The Corporate Enterprise team is an incredibly curious one, with interests spanning tech, sustainability, education, politics and more. We use this to bring a fresh perspective, helping tell client stories through the lens of so many other industries
• An understanding and proficiency in both media relations and the delivery of an exceptional client experience
• A strong roster of journalist contacts within corporate, B2B  and vertical sector beats at titles covering international, national and trade/vertical sector publications
• Experience using standard PR tools (e.g. ResponseSource, Cision, Gorkana)
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
• A proactive approach to identifying opportunities for the client, practice and team
• Experience leading campaigns and being a day-to-day first point of contact for clients, with a track record of providing sound recommendations
• A proven ability to manage projects to deadline
• Experience mentoring and managing team members effectively
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

 

Who are we:   

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.  

The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017, and 2018.  

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and speciality areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.  

Weber Shandwick is part of the Interpublic Group. Check out more about the team, the work, and what it’s like to work at Weber Shandwick here .

At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships. 

 

Our Values and Behaviors:  

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:  

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias 
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made  
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world 

 

What’s in it for you:  

• JUICE – Our flexible working model 
• 25 days annual leave + birthday and festive period off 
• Personal pension plan
• Early finish Fridays 
• Cycle to work scheme 
• Private dental insurance 
• Gym discounts 
• Health cash plan  
• Group life assurance
• Group income protection
• Flexible life insurance 
• Critical illness insurance 
• Buy & sell Holiday 
• Private pension plan 
• Travel Insurance 
• Private medical 

 

The office:  

We are super excited to show off our new agile office with:  

• A range of small, medium, and large meeting rooms whether you are taking an important call or need a war room for that big pitch 
• Hot desk with dual screens in your team section or with the project team 
• Join us in the library for a bit of peace and quiet 
• Use our break-out areas for an informal meeting or just to catch up
• Take advantage of our café and the great hall to grab a bite to eat with your favourite people 
• Get some fresh air and some Vitamin D on our roof terrace 
• Leave your stuff in your personalised digital locker….with a charger 
• Give in to your hunger and explore Eataly on the ground floor or venture to the amazing Spitalfields market where you are spoilt for choice! 

 

Useful links: 

UK Website  

LinkedIn Life Page 

Office Video  

LinkedIn Company Page  

#LI-LM1

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Unilever, eBay and IBM to name a few.

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across energy, automotive, sports sponsorship, and entertainment & lifestyle. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first yet deliver for paid and owned

 

A snapshot of the role:

Weber Shandwick is looking for a talented Account Director to join the Corporate Enterprise team based in the London office.

The practice is made up of smart, dedicated, and fun team members with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. You will enjoy working on a portfolio of well-known global brands, executing integrated campaigns involving earned media, strategy, creative, analytics and digital. You’ll lead the day-to-day running of accounts, provide counsel, manage budgets, and lead and inspire your team to deliver flawless execution of activities.

 

What will you be doing?

• Provide high-level strategic counsel to clients, being able to proactively identify and assess problems, define logical and effective strategies, and implement solutions on their behalf
• Be a highly trusted senior point of contact for clients, responsible for leading a team to deliver an exceptional client experience
• Lead multi-disciplinary teams in the development of both over-arching strategy and creative campaign ideas
• Act as a facilitator, bringing in specialist practitioners within the practice and throughout the wider London office to support in the delivery of integrated communications campaigns
• Lead market co-ordination for UK, international and global campaigns
• Oversee the flawless execution of media/campaign strategies of multiple accounts simultaneously
• Demonstrate proficiency in understanding communications and business goals, and the ability to link team efforts to these in order to demonstrate value and impact for clients
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives
• Work effectively with finance colleagues to support the client lead in client budgeting and resource management, including forecasting, hours allocation for team members, project and plan budgeting, managing servicing levels
• Lead in the development and presentation of new business pitches

Who are you?

• Significant previous experience in comms or marketing is essential
• Strong experience working on corporate topics and campaigns for clients, with experience of sectors including tech, FMCG, energy, financial services and sustainability
• A strategic and growth mindset for our clients’ businesses and a nose for hunting opportunities
• Interested in the complex sustainability landscape, regularly reading media coverage on emerging topics and conversations
• Proficiency in both media relations and the delivery of an exceptional client experience
• A comprehensive roster of journalist contacts within corporate, business and/or sustainability at titles covering international, national and trade/vertical sector publications A proven ability to manage large and multi-market teams to deliver work of the highest quality
• Experience working with multiple disciplines and specialists to deliver integrated campaigns
• Mastery in copywriting a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
• Familiarity with quantitative analytics and an ability to set and evaluate campaign metrics
• Strong presentation skills and a desire and experience being involved in new business pitching
• Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel

 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

 

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

 

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

#LI-LW1

 

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

 

What’s Happening?

Join our dynamic team where innovation meets expertise. Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Account Manager to join our team and support some of our most exciting clients, both globally and locally.

With us, you’ll be at the forefront of change, driving powerful communication strategies that propel our clients to the lead of their fields. This is an unmatched opportunity to grow professionally, expand your horizons, and make a significant impact on the world.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.

What will you be doing?

• Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conducts and manages the flow of research and materials development necessary to analyse client issues.
• Functions across disciplines with a knowledge of social media strategies and tactics.
• Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understands industry issues that directly and indirectly affect the client.
• Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proofs and edits client-related documents.
• Develops and builds relationships with media
• Brainstorms and brings to life compelling ideas for clients and media.
• Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

Behaviours

• Always professional in conduct both with clients and team members
• Displays a can do, will do attitude with teams
• Celebrates team effort
• Invested in the development of junior team members and displays leadership through constructive and fair critique

 

Who are you?

• Experience in a relevant field.
• Intermediate/progressing level of expertise.
• Excellent project management and organisational skills.
• Ability to translate client needs into effective project plans.
• Strong collaboration skills.
• Advanced written and verbal communication skills.
• Strong negotiation and persuasion abilities.
• Ability to deliver campaigns across multiple platforms.
• Intermediate level in account management duties, including client reporting, measurement and evaluation, and data analysis.
• Ability to effectively build external relationships.
• Basic commercial awareness and business acumen.

 

 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
• Flexible public holidays (from 2023)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#LI-LM1