Vice President, Media Relations
Chicago, Illinois, United States
Published
08/01/2024
Weber Shandwick is looking for a Vice President, Media Relations with Consumer and Food PR experience to join our consumer team in Chicago.
We Are Seeking:
We’re seeking a dynamic Vice President with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands.
With a minimum of 8-10 years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You’ll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.
Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.
What You Will Be Doing:
- Crafting and telling compelling stories
- Creating and guiding smart earned-led media strategies across various programs
- Building and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reporters
- Developing a deep understanding of our client’s business and target audiences. and working in close collaboration with our Creative, Insights and Client Experience teams
- Assisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthy
- Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
- Allocating agency resources in accordance with our client’s budget
- Bringing a client-focused attitude that results in work being performed to the highest quality standards
- Presenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projects
- Proactively looking for and telling impactful stories for clients that further business objectives
- Providing ongoing insights to colleagues and clients on specific reporters and the state of the media
- Participating in RFPs and contributing to the development of agency brand POVs
What We’re Looking For:
- Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 8-10 years of experience and increased responsibility overseeing earned media strategy development and execution
- Knowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferred
- Experience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not required
- Proven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brands
- Several close relationships with top-tier food and lifestyle media at the national level and a history of successful placements
- A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
- Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
- BA or BS in Public Relations, Communications, Journalism or related field
- Proven aptitude to solve problems, handle crises, and make quick decisions with incomplete information
- Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategy
- Working in and/or with large, marketing-oriented companies
- Effective team supervision and leadership
- Excellent communication skills; verbal and written
- Ability to media train senior clients
- Can integrate earned media strategy seamlessly with digital, social and paid
- Strong presentation skills and the ability to craft strategy for new business presentations
- Ability to effectively balance and prioritize multiple projects and deliverables
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Senior Associate, Media Relations
SENIOR ASSOCIATE – MEDIA RELATIONS
Weber Shandwick is currently seeking a Senior Associate of Earned Media Strategy to join our Integrated Media team.
We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. Do you love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in social media, culture and technology trends to drive impact for brands? If so, this role is for you.
With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.
Responsibilities include but not limited to:
- Help develop and execute innovative and award-winning integrated PR campaigns
- Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
- Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
- Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
- Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
- Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
- Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
- Participation in office-wide initiatives, seminars and meetings to further professional learning and development
Key Qualifications:
- Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
- Interest in corporate, financial services and B2B-focused brands
- Digitally savvy, with a good understanding of the overall media and social media landscape
- Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
- Familiarity with media and/or influencer databases, journalist-led tools and resources
- A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
- Strong written, verbal communication, presentation, collaboration and problem-solving skills
- A degree in communications or a related discipline
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $62,400 – $70,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-SK1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Dallas, Texas, United States
Vice President, Media Relations
Weber Shandwick is looking for a Vice President, Media Relations with Consumer and Food PR experience to join our consumer team in Dallas.
We Are Seeking:
We’re seeking a dynamic Vice President with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands.
With a minimum of 8-10 years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You’ll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.
Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.
What You Will Be Doing:
- Crafting and telling compelling stories
- Creating and guiding smart earned-led media strategies across various programs
- Building and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reporters
- Developing a deep understanding of our client’s business and target audiences. and working in close collaboration with our Creative, Insights and Client Experience teams
- Assisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthy
- Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
- Allocating agency resources in accordance with our client’s budget
- Bringing a client-focused attitude that results in work being performed to the highest quality standards
- Presenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projects
- Proactively looking for and telling impactful stories for clients that further business objectives
- Providing ongoing insights to colleagues and clients on specific reporters and the state of the media
- Participating in RFPs and contributing to the development of agency brand POVs
What We’re Looking For:
- Senior lifestyle/CPG/Food+Beverage media strategist with a minimum of 8-10 years of experience and increased responsibility overseeing earned media strategy development and execution
- Knowledge and expertise in food, women’s and men’s lifestyle, entertainment and sports is preferred
- Experience in other verticals such as corporate, social impact, tech or healthcare is a bonus, but not required
- Proven ability to garner earned-first coverage (especially in food and lifestyle outlets) and conversation on behalf of brands
- Several close relationships with top-tier food and lifestyle media at the national level and a history of successful placements
- A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
- Management of earned media campaigns including thought leadership, product launches, business campaigns, celebrity partnerships, etc.
- BA or BS in Public Relations, Communications, Journalism or related field
- Proven aptitude to solve problems, handle crises, and make quick decisions with incomplete information
- Exceptional client service record with ability to counsel and interact effectively with senior management at client organizations with flawless earned media strategy
- Working in and/or with large, marketing-oriented companies
- Effective team supervision and leadership
- Excellent communication skills; verbal and written
- Ability to media train senior clients
- Can integrate earned media strategy seamlessly with digital, social and paid
- Strong presentation skills and the ability to craft strategy for new business presentations
- Ability to effectively balance and prioritize multiple projects and deliverables
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Boston, Massachusetts, United States
Manager, Media Relations
Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Boston Consumer Practice.
We Are Seeking
We are seeking a strong Manager to join our Media Relations team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Manager, you will have the opportunity to work on various top tier brands in various consumer categories.
What You Will Be Doing
- Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
- Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
- Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
- Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
- Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
- Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
- Support creative ideation on a consistent basis
- Serve as a role model to team members
- Participation in office-wide initiatives, seminars and meetings to further professional learning and development
- Actively participate in agency development and assist with new business
Competencies
- Business Acumen– align talent strategies to drive business goals
- Client Service– client focus and ability to build trust and rapport across all levels
- Proactivity – exhibit relentless pursuit for new and innovative talent strategies
- Collaboration– build strong relationships at all levels across the organization
- Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
- Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues
Basic Qualifications
- Bachelor’s Degree in Marketing, Communications, Public Relations
- 4 to 5 years’ relevant experience
- Media relations experience
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-RJ1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.