Group Creative Director
Toronto, Ontario, Canada
Published
07/23/2024
Group Creative Director
Are you a conceptual problem solver? Passionate about ideas that breakthrough in culture? Do you get energized by building solid client relationships? If so, we have an opportunity for you.
Weber Shandwick is looking for a Group Creative Director with an earned-first lens and a diverse agency background to manage several large-scale accounts.
You’ll have the chance to create award-winning work for national and global brands through earned, social, and traditional media for clients across industries, including travel, food and beverage, healthcare, technology and beyond.
You’ll be someone who excels in mentoring and managing a team of senior and junior creatives, leading by example, with a keen eye for organization and detail. You’ll keep our teams motivated and focused on the task at hand – but you’ll still love getting your hands dirty and creating the work alongside them.
You’ll work closely with our strategy and integrated media teams, and client leaders to help propel the work forward and grow our business.
RESPONSIBILITIES
- Develop and deliver creative solutions that strengthen clients’ market distinction and leadership position
- Generate innovative ideas across existing and emerging digital platforms and inspire colleagues to create world-class, pioneering ideas
- Articulate and justify conceptual and design choices
- Build a culture hungry for smart creative by guiding, teaching and mentoring and underscoring the need for continual creative improvement
- Promote and actively contribute to a culture of innovation, excellence and accountability
- Mentor and lead staff to maintain consistent creative quality and award-winning work
- Lead concept, creative development, and presentation of new business development efforts
- Continually develop practices and processes to inspire, innovate, and harness new ways of thinking
BASIC QUALIFICATIONS
- A strong portfolio of work
- 10 years of experience in a creative leadership role
- Demonstrated experience managing the creative development process in a client-services environment
- Advanced knowledge of user-centered experience design, brand development, digital marketing and the creative process
- Strong ability to provide clear creative direction and provide timely, helpful feedback to improve creative processes and to keep work on budget and schedule
- Excellent presentation skills and communication abilities, both internal and client-facing
- Ability to prioritize work and resources across engagements based on short and long-term needs
- Proven mentoring and team-building skills
- A real understanding of what makes for compelling work
- The ability to concept across a broad range of media, in a variety of tones and voices
- Resilient mindset, a cheerful and positive attitude, and respect for others
- A willingness to push creative boundaries
- And most importantly a kind leader who loves what they do and can have fun while doing it!
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Toronto, Ontario, Canada
Copywriter
POSITION PROFILE
We are seeking a Copywriter with strong digital / social expertise to join our creative team. We are looking for someone with the right combination of conceptual approach, self-motivation, and writing skills necessary to create, sell, and execute impactful ideas for our clients. This person will be instrumental in defining the conceptual approach and direction for a variety of brands and assignments across a wide range of communication strategies and channels. They need to be obsessive about big ideas which earn attention and crafting compelling stories. We are looking for a specific type of person, someone who embodies talent and decency in equal measure.
Responsibilities:
- Crafting stories and building brands through campaign level thinking and execution
- Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative concepts
- Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of social media ideas and tactical executions
- Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
- Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of online/offline brand storytelling
- Presenting ideas and production-ready executions to internal and external stakeholders
- In all social media-specific concepts, be sure to understand various execution formats and incorporate creative/copy/layout best practices for various social media networks including Facebook, Instagram, X, Snapchat, LinkedIn and YouTube
- Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
- Ensure all creative adheres to existing brand guidelines and social media best practices
- Responsible for editing and proofing materials during all project phases
- Wear multiple hats: depending on your skills, there will be times when you will have to drive the creative process by playing multiple roles throughout concepting and execution phases
CORE REQUIREMENTS
- 4-5 years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
- Must be self-motivated, hard working, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables
- Ongoing drive to understand emerging techniques, trends and philosophies in marketing, technology, interaction and social media
- Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
- Bonus Skills: blogging, journalism, social community management
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-KG1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Toronto, Ontario, Canada
Vice President, Corporate Issues
The Weber Shandwick Toronto Office is seeking a Vice President, Corporate & Issues.
What we are seeking:
We are looking for a change agent to help us grow our C-Suite Group and support a wide array of high-profile clients with corporate reputation, crisis preparedness and live crisis and issues counsel and support.
The ideal candidate has extensive experience in brand and reputation building communications, managing executive visibility, media strategy, crisis communications and issues management. The candidate will have the opportunity to drive a broad range of corporate reputation campaigns across a variety of clients, while leading a team of practitioners and collaborating with Weber Shandwick’s network to develop strategic and creative client work. Previous agency experience is desired and you will have worked with clients across multiple industries
You will play an important role on our team, leading a broad range of projects and developing new business opportunities. You will be an emerging leader on the team and help mentor and grow the skill sets of emerging talent in our practice. You should be sharp strategist, have strong writing skills, be social and digital analytics savvy, and thrive in a fast-paced, deadline-oriented environment. You can marshal teams and resources effectively and quickly and are entrepreneurial.
Our team:
The Weber Shandwick C-Suite Advisory team focuses on: Organizational Preparedness, Response, and Resiliency; Social Impact, ESG, & DE&I; Enterprise & Executive Leadership Strategy (incl. Geopolitical, Public Diplomacy, Public Health); Organizational Transformation & Employee Engagement; Corporate Marketing; Capital Market Insights and Financial Communications. It also collaborates closely with Weber-Shandwick teams and other parts of The Weber Shandwick Collective. The nature of our work requires an ability and eagerness to juggle multiple responsibilities and work with multi-office teams. You will have the opportunity to play a leading role in launching a new advisory business and the growth and expansion of this team and offering.
What you will be doing:
Client Support:
- Develop and grow positive relationships with clients, maintaining the company’s reputation in terms of delivery and quality
- Provide strategic counsel to clients where possible, being able to assess problems and define logical and effective solutions for clients
- Lead the delivery of high-profile accounts across multiple markets
- Brief and inform account teams. Communicate expectations/goals to the team on an ongoing basis, helping to keep the team motivated by communicating clear tasks and actions
- Work successfully with partner agencies as part of a client integrated agency team, both internally at WS and externally
- Work effectively with finance colleagues to deliver accurate quotations for all client projects or new business work
- Write well-structured, persuasive content and help train other team colleagues to do the same
- Contribute innovative ideas for the client and new business work, inspiring ideation amongst team members
- Lead and support a range of issues and crisis communications situations for companies and organizations, including brand safety, product safety issues and recalls, adverse events, pricing and access issues, workplace culture, litigation, regulatory compliance issues, misinformation campaigns, DEI-related matters, investigative reporting, and more
- Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed
- Oversee and execute proactive media outreach and reactive media relations strategies in connection with issues and crisis management strategies as needed
- Provide regular counsel to clients and colleagues
- Keep client programs on schedule and ensure all deadlines are met within budget parameters
- Provide media and crisis training to clients
- Develop and deliver client presentations
New Business and Marketing:
- Help drive the growth of the C-Suite Group overall
- Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches
Team Management:
- Take an active role in helping manage the team and problem solve
- Work with peers to further the mission, goals and culture of the C-Suite Group and the agency
- Promote team cooperation by actively seeking the opinions and views of team members of all levels
- Train and motivate emerging talent and help create opportunities for their growth
Qualifications:
- Bachelor’s degree in relevant field and/or 8-10 years of relevant experience in an agency/strategic consulting firm, political office, or corporate PR background desired.
- Agency experience (preferred)
- Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations
- Skilled crisis and issues media relations strategist and practitioner with top-tier media relations experience
- Experience working on Corporate reputation campaigns across industries
- You are both a creative and a strategic thinker, and a natural team leader
- Familiarity with the latest digital trends in social media strategy, tools, and analytics
- Experience with corporate reputation, brand safety/protection through integrated communications programs
- Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment
- Exercises exceptional judgment when working with clients, colleagues and vendors.
- Communicates clearly, analytically and persuasively, both orally and in writing
- Pays close attention to detail and quality of work product
- Adept at solving problems and resolving conflicts
- Capable of mobilizing and motivating teams, anticipating needs and instilling confidence
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-SK1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Toronto, Ontario, Canada
Senior Strategist
We are seeking a new Senior Strategist to join our team. The ideal candidate is someone who has previous strategy experience, a strong interest and aptitude in social media platform work, and a foundation of integrated digital media skills. You’ll be expected to work within an integrated team, working with account, creative and analytics functions to ensure flawless strategic execution of the client business objectives.
Position Description
- Work both independently and collaboratively to develop campaign briefs and strategies, as part of cross-functional teams
- Stay up to date on the digital latest trends, creating reports and guiding the team on activating against those trends
- Help turn research-based observations into inspiring insights and creative brief
- Have a deep understanding of social media platforms within an understanding of how to best execute on each individually
- Develop crisp and compelling content for client decks and pitches
- Perform business analysis, data mining, and visual storytelling
- Actively contribute to client meetings, creative brainstorms and strategy sessions
- Cultivate relationships with key decision-makers across the business, including creative and digital strategists, research/analytics experts, and account teams
Qualifications
- 4-5 years of relevant work experience
- Strong understanding of the overall media and social landscape, with an emphasis on digital experience
- Knowledge of social platforms, including paid amplification and campaign optimization
- Strong knowledge of broad set of audience, insights and analytics tools such as YouGov, MRI, GWI, WARC, etc.
- Detail-oriented, multi-tasker with excellent time-management skills
- Strong written, verbal communication and presentation skills
- Demonstrated ability to construct an argument supported by evidence
- An active curiosity about brands and culture
- Ability to quickly understand and translate complex business or policy issues
- Strong time management, project management and organizational skills
- Meaningfully contribute to a civil, fast paced, inclusive and positive work environment
- Enough poise to work with multiple creative and account management colleagues across diverse experience levels and disciplines
- Proactive, self-starter who can work well both independently and as part of a team
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.