VP/SVP Public Affairs (Tech)

Brussels, Belgium

Published

05/12/2026

VP/SVP, Public Affairs (Technology), Belgium

Brussels

WHAT’S HAPPENING?

The Public Affairs Practice at Weber Shandwick creates world-class work and word’s got out. Our reputation for delivering engaging campaigns that strike up conversations between EU policy makers and companies means we’re working with an enviable client list across a diverse range of sectors including; digital, energy, transport, sustainability, trade and financial services.

Our EU Public Affairs Practice is growing and we’re looking for a VP/SVP to join our Tech team in the Brussels office. This is a great opportunity to have an impact on high-profile clients across a diverse range of sectors and to grow your career at a global, award-winning agency.

WHAT WILL YOU DO?

The VP/SVP, Public Affairs Practice Lead (Tech) will lead and grow Weber Shandwick’s EU Technology Public Affairs and Policy Communications offering in Brussels. The role is responsible for setting the practice vision, driving commercial growth, ensuring excellence in strategic counsel and delivery, and developing high-performing teams.

This leader will be a senior advisor to clients navigating complex EU policy, political and reputational environments – bringing best-in-class capability across EU policy campaigning, government relations, stakeholder engagement, issues management, and integrated communications.

This role focusses on Tech public affairs, including digital and innovation policy; AI and data-related debates; platform, competition, and industrial policy linkages; cybersecurity and resilience narratives; and trust and license-to-operate issues.

Practice Leadership & Strategy

Set the vision and strategic direction for the Brussels Technology Public Affairs practice.

Build and evolve differentiated practice positioning, propositions, and go-to-market narratives aligned with Weber Shandwick’s integrated capabilities.
Establish and embed best practices for EU policy campaigning—including campaign planning, message discipline, stakeholder activation, rapid response, and measurement.

Client Leadership & EU Policy Campaigning

Serve as a senior counselor to C-suite, PA leadership, and in-house EU policy teams—guiding clients through EU policy dynamics and associated reputational risks.

Lead the design and delivery of EU policy campaigns end-to-end, including:

- policy, political and stakeholder diagnostics (barriers/opportunities and risk mapping);
- campaign objectives, theory of change, and target audiences/decision-makers;
- narrative, message architecture and proof points (including executive messaging);
- stakeholder mapping and engagement plans (EU institutions, member states, trade bodies, NGOs, think tanks, third parties);
- coalition building and third-party advocacy activation;
- integrated content, earned media and digital engagement to support policy outcomes;
- issues management, scenario planning and rapid response;
- measurement frameworks and impact reporting (outputs, outcomes, and learning loops).

Lead key client relationships and ensure high client satisfaction, retention, and growth through exceptional counsel and delivery.

Maintain deep understanding of the evolving EU tech policy environment and translate complexity into clear, actionable campaign strategy.

Growth & Business Development

Own new business growth for Tech PA and EU policy campaigning: pipeline generation, qualification, pursuit strategy, pitch leadership, and conversion.

Originate and shape campaign-led proposals that connect policy strategy to communications execution and measurable impact.

Partner with Brussels leadership and EMEA/global teams to win multi-market and cross-discipline opportunities.

Develop scalable offerings (campaign toolkits, rapid response models, stakeholder intelligence and engagement frameworks) that drive revenue and margin.

Contribute to marketing and thought leadership to strengthen Weber Shandwick’s visibility in Brussels as a leading Tech PA and EU policy campaigning adviser.

Team Leadership & Talent Development

Lead, mentor, and inspire a high-performing team of public affairs professionals; create a culture of campaign excellence, learning, and collaboration.

Coach teams on EU policy campaigning craft: strategy, messaging, stakeholder engagement, content, and measurement.

Provide performance management, feedback, and development planning; identify and develop next-generation leaders.

Partner with HR and office leadership on hiring plans, team structure, and capability building aligned to growth goals.

Model agency values and actively contribute to building diverse, inclusive teams and culture.

Operational Excellence & Financial Acumen

Drive strong operational delivery across campaign accounts: clear scopes, staffing plans, timelines, and quality control.

Manage account profitability in partnership with client leaders and finance—ensuring smart resourcing, appropriate pricing, and healthy margins.
Support forecasting, business planning, and practice-level reporting; contribute to wider office performance objectives.

WHAT WE’RE LOOKING FOR

Significant experience in public affairs, government relations, political communications, or strategic communications (agency and/or in-house), with a strong Brussels/EU dimension.

Demonstrated expertise in EU Tech public affairs and EU policy campaigning, with credibility advising senior stakeholders.

Proven track record leading campaign-led advocacy programs with measurable results (stakeholder activation, coalition building, issues preparedness, integrated communications).

Strong commercial acumen with experience winning and growing significant client accounts and leading pitches.

Excellent strategic thinking, writing and editing skills; confident presenter with executive presence.

People leadership experience: building teams, developing talent, and fostering a high-performance culture.

Ability to collaborate across disciplines and geographies in an integrated agency environment.

Fluency in English required; additional European languages (French/Dutch/German, etc.) are a strong advantage.

About Us

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses, and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

Weber Shandwick Brussels truly represents the heart of Europe. We’re lucky to attract some of the best minds in PA, PR & Comms. At Weber Shandwick, you can be yourself and own your impact. We encourage an inclusive work environment where being authentic, caring for each other, and being entrepreneurial is part of our core values. We foster a culture of growth and collaboration, we celebrate the hard work we do, and we care for each other’s wellbeing while doing it. Come work with us and be a part of shaping culture.

Note from the talent team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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What’s Happening?

Weber Shandwick Brussels creates world-class work and word’s got out…Our reputation for delivering engaging campaigns that strike up conversations between policy makers and companies means we’re working with an enviable client list across a diverse range of sectors including; technology, healthcare, energy, sustainability, financial services and food and agriculture.

Our Sustainability team is looking for an Account Director, Public Affairs to join us in our Brussels office. This is a great opportunity to have an impact on high-profile clients and to grow in a global, award-winning agency.

What you’ll be doing

Focusing predominantly on Sustainability policies, with close collaboration across our technology, services and health portfolios;
Managing a client portfolio, being the client’s primary contact and ensuring quality and timeliness in the delivery of Public Affairs strategies and services against budget;
Working alongside the team lead to grow the existing client portfolio, including identifying potential new clients and leading in the development of new business proposals;
Managing accounts, leading on day-to-day client work, translating client needs into project plans, advising and supporting clients, ensuring that results are achieved and client’s overall objectives are met;
Manage account resourcing and line managing 1 or 2 junior team members;
Under the leadership of senior staff, planning and implementing thought leadership campaigns, outreach programmes and organisation of events;
Contributing to marketing and business development efforts;
Supporting in attracting and developing junior staff, including line management responsibilities.

What We’re Looking For

5-7 years of relevant working experience. Previous experience in other EU Public Affairs agencies or in EU institutions is a bonus
An excellent understanding of the EU institutions and political dynamics surrounding sustainability policy
Strong business acumen and appreciation of the commercial impact of policy decisions
An entrepreneurial approach to client servicing and business development – with proven track record of business growth
A good network in Brussels within Sustainability policy
Capability as an advisor, including first class communication and writing skills
Ability to solve problems and exercise excellent judgment with the ability to think ‘outside of the box’
Understanding of agency financials and experience budgeting projects
Dynamic team player and able to work in a high-performance environment
Excellent interpersonal skills and ability to offer high-level advice on the spot

About us

Weber Shandwick Brussels truly represents the heart of Europe. We’re lucky to attract some of the best minds in PA, PR & Comms. At Weber Shandwick, you can be yourself and own your impact. We encourage an inclusive work environment where being authentic, caring for each other, and being entrepreneurial is part of our core values. We foster a culture of growth and collaboration, we celebrate the hard work we do, and we care for each other’s wellbeing while doing it. Come work with us and be a part of shaping culture.

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Manager – EU PUBLIC AFFAIRS – BELGIUM

WHAT’S HAPPENING?

Our EU Public Affairs Practice is growing and we’re looking for a Manager to join our Tech team in the Brussels office. This is a great opportunity to have an impact on high-profile clients across a diverse range of sectors and to grow your career at a global, award-winning agency.

WHAT WILL YOU DO?

As a Manager, you will be a central pillar in our Tech & Services portfolio, responsible for translating policy developments into strategic client counsel and executing high-impact advocacy campaigns. Your role will be focused on three key areas:

Strategic Counsel & Client Leadership: Serve as a trusted advisor to clients, providing proactive analysis of the EU policy landscape. You will lead the execution of tactical plans and manage integrated internal teams to ensure the delivery of high-quality, impactful work.

Advocacy & Stakeholder Management: Design and manage political engagement programs and advocacy campaigns. This includes everything from mapping key policymakers and stakeholders to leading direct outreach, managing political events, and collaborating with think tanks and research organizations.

Content & Communication: Develop the core materials that shape policy debates. You will be responsible for drafting position papers, messaging, and detailed briefings for both clients and policymakers.

In addition to your client-facing work, you will play a key role in our team’s growth by mentoring and training junior colleagues, and helping to expand our network of political abd business contacts.

WHO ARE WE LOOKING FOR?

We are looking for a proactive and analytical professional who can cut through the noise and identify what truly matters to clients. You are a strong writer and communicator with the project management skills to turn strategy into reality.

4-5 years’ experience working in EU Public Affairs, either in an agency or in-house. Previous experience in European Institutions is a significant plus but not required.

Deep understanding of the EU policy-making process and key moments for impactful engagement

Knowledge of the EU digital and tech policy landscape, with awareness of topics such as AI, cybersecurity, privacy, semiconductors, data access, and governance.

Ability and interest in learning and developing expertise to work across different policy areas like sustainability and energy.

Detail-oriented mindset with the ability to work self-sufficiently and manage projects effectively.

An interest in mentoring and desire to contribute to a collaborative team culture.

Brussels, Belgium

Join our Public Affairs Team

Join our Public Affairs team in Brussels

About the job

Our Public Affairs (Technology and Sustainability practice) team is looking for great talent! Whether you are an experienced consultant or an independent expert seeking freelance opportunities, we would like to hear from you.

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.

Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses such as HSBC, Unilever, Ebay and IBM to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

Developing data driven insights and strategy to drive measurable impact
Creating impactful campaigns that tap into culture
Creating channel and platform agnostic campaigns that grow organically
Delivering integrated campaigns that are earned-first but deliver for paid and owned

Interested?

If you are passionate about EU public affairs and want to be part of a growing team, we encourage you to apply or get in touch.