Account Director, Client Experience

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

SENIOR ASSOCIATE — MEDIA RELATIONS

Weber Shandwick is currently seeking a Senior Associate to join our Integrated Media team (in Toronto). We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

If you love the thrill of the pitch, building relationships with media and influencers and are culture-obsessed who is constantly immersing yourself in social media and technology trends to drive impact for brands, let’s talk!

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is IABC Canadian Large Agency of the Year (six years running), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly/indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for potential client reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Liaise with clients and support communication efforts, including the preparation of account management materials such as timelines, activity reports, and documentation
• Manage internal and external deadlines, and deliver contact reports, and media monitoring summaries
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

A degree in communications or a related discipline

Salary Range: CAD $55,000 – CAD $65,000 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

The Opportunity

We are seeking an Account Director, Client Experience to join our award-winning team in Toronto. This is a unique opportunity for a seasoned professional to take on an exciting role that blends client strategic oversight and leadership and partnering with integrated media, strategy and creative leaders. You will be instrumental in driving success for a portfolio of leading consumer, travel, and CPG brands, with a specific focus on the Canadian market.

You’ll be responsible for spearheading creative, award-worthy campaigns that resonate with key audiences, ensuring our clients capture cultural relevance and media attention. Your remit includes client strategy, operations, and activation oversight, with opportunities to leverage key opinion former and influencer endorsements and marquee events. The right candidate will play a major role in talent development and building team culture.

Additional responsibilities include aligning programs and experiences with client goals, allocating agency resources to match budgets, managing a variety of work streams, providing strategic counsel to teams, and ensuring timely delivery of remarkable work. You will also be instrumental in developing new business opportunities, media relations strategies, analytics insights, and creative storytelling concepts. Ideally, you bring prior experience in consumer, travel and aviation, and CPG and lifestyle industries.

What You Will Be Doing

• Serve as the strategic lead and primary point of contact for a portfolio of key clients in the consumer, travel, and CPG sectors.
• Ability to turn dynamic in-culture ideas into actionable, high-impact campaigns
• Capacity to lead and inspire account teams while owning key projects
• Skilled in conflict resolution and the ability to manage high-pressure environments with grace
• Develop and execute innovative, integrated communications strategies that drive business results and build brand equity.
• Provide senior-level counsel to clients, offering insights and recommendations on everything from brand positioning to crisis support.
• Proven ability to successfully manage complex, multi-dimensional projects within set parameters and deadlines
• Reliable judgment when working with clients, stakeholders, and vendors
• Genuine passion for consumer, travel and aviation and CPG, with an ability to anticipate both client and team needs in these fast-paced, ever-evolving spaces
• Lead and mentor a team of talented communications professionals, fostering their growth and development.
• Collaborate with integrated agency teams (IATs), including creative, strategy, and media, to deliver holistic solutions for clients.
• Drive new business development, identifying opportunities to expand our client base and grow our presence in the Canadian market.
• Stay at the forefront of industry trends and cultural conversations, bringing fresh thinking and new ideas to our clients and our team.
• Acute attention to detail in ensuring quality, relevance, and creativity in all work delivered
• Confidence instilled in clients, colleagues, and collaborators that drives trust and excitement

What We Are Looking For

• A minimum of 8-10 years of experience in public relations, with a focus on consumer, travel, and/or CPG brands.
• Proven track record of success in developing and executing strategic communications programs that deliver measurable results.
• Deep understanding of the Canadian media landscape and experience working with Canadian media and influencers.
• Experience in the travel and airline industry, with a strong understanding of the unique challenges and opportunities in this sector.
• Demonstrated expertise in consumer brand and CPG industry, with a passion for creating culturally relevant and engaging campaigns.
• Strategic thinker with the ability to see the big picture and translate business objectives into actionable communications strategies.
• Experience working in a highly integrated environment, with a strong understanding of how to collaborate with creative, strategy, and media teams.
• Excellent leadership and team management skills, with a passion for mentoring and developing talent.
• Strong presentation and communication skills, with the ability to articulate a clear and compelling point of view.
• A proactive and entrepreneurial spirit, with a desire to take on new challenges and drive growth.

If you’re passionate about leveraging the intersection of media, and culture to tell compelling brand stories, we’d love to hear from you!

Salary Range: CAD $95,000 – CAD $130,000 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH