Director, Paid Media

Resolute is a global agency specializing in paid media, performance marketing, and measurement. Through innovative audience development and precise data segmentation, Resolute helps brands create meaningful connections with their target audiences and communities.

Resolute is built to harness the power of modern media intelligence. As an agile agency led by top-tier paid media experts and backed by the leading earned-first collective, we seamlessly integrate buying power, data, and technology with the precision and adaptability of a boutique firm.

Role and Responsibilities

The Associate, Paid Planning & Buying would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Associates must bring good interpersonal communication skills, collaborative spirit and solution oriented thinking to deliver strategic support to client work.

Media Planning/Buying

• Reviews client media briefs and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing ability to meet brief requirements
• Reviews vendor RFPs and filters/compiles most compelling proposals
• Support in development of holistic media plan recommendations which deliver on client media objectives
• Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
• Support financial management by managing campaign pacing and supporting in monthly billing processes
• Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation
• Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
• Assists with campaign reporting activities based on agreed upon client cadence
• Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
• Manages campaign execution from start to finish in partnership with account lead
• Supports the needs of direct manager and supporting media team members

External Relationship Management:

• Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients
• Participates in internal and external client meetings and presentations as needed
• Works closely with vendors to develop productive working relationships that drive results for clients
• Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications 

• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
• Strong organizational skills, attention to detail and project management ability
• Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media.
• Willingness to explore and execute all forms of media
• Bachelor’s degree required
• 1 year of experience or relevant internship experience

NYC Salary Range: $52,000 – $55,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

Roles and Responsibilities:

The Senior Vice President – Paid Media is a senior management position accountable for all aspects of assigned clients’ paid media programs. The SVP is responsible for managing an integrated paid media team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.

Media Strategy & Planning

• Successfully build, grow and “own” client relationships – understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
• Lead strategic and tactical planning activities – accountable for developing, implementing and maintaining media plans that deliver against client objectives/strategies
• Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
• Manage and be accountable for client budgets and timelines, oversee reports and client billing
• Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
• Keep abreast of current events, media and any industry trends that impact your client’s business Team Leadership
• Manage and develop a team of direct reports – maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them
• Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry
• Work closely with team to set brand strategies and develop media plans
• Accurately, objectively and constructively evaluate performance of direct reports
• Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
• Foster an environment which encourages intelligent risk taking, innovation and creativity Agency Growth & Operations
• Exhibit ambition by driving agency thought leadership and new business
• Actively participate in new business pitches
• Help own the financial aspects of your team – profitability by client, staffing needs, etc.
• Partner with Media and Finance operations as it relates to media billing
• Assist with media operations processes and compliance of team members

Qualifications

• 15+ years of integrated media experience with strong client and team leadership qualities
• Experience planning and buying across online and offline media channels
• Strong analytical skills and understanding of KPI’s and attribution
• Experience working with media management tools (e.g. Mediaocean)

Washington DC Salary range: $152,000 – $215,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1