VP (Associate Director) - Consumer PR

London, England, United Kingdom

Published

05/08/2026

Who is Weber Shandwick? 

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

Developing data driven insights and strategies to drive measurable impact

Creating impactful campaigns that tap into culture

Creating channel and platform agnostic campaigns that grow organically

Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

We are looking to appoint an experienced Vice President (Associate Director level) to join the leadership team within our Consumer practice. This is a fantastic opportunity to join a successful team and take the next step up in your career at an award-winning global agency.

To be successful in this role you will be highly organised and an excellent communicator. You will have a natural motivation to deliver award-winning creative work that is original, thought-provoking and conversation starting. Alongside this, your strong leadership skills will help to develop talent within the team, delivering quality work that sets industry benchmarks. In this role, you must be able to demonstrate how you create exciting, ground-breaking consumer PR and social ideas to deliver outstanding results.

As a Vice President, you will have a proven track record of overall responsibility for managing a large team and budget, the ability to be one step ahead, to plan and anticipate, as well as having a great eye for detail. A key requirement for this role will be your ability to build strong client relationships and drive new business. You will be responsible for working closely with clients and account teams to lead strategic planning and overseeing innovative communication campaigns.

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

Serve as key integrated team member on client and inter-agency teams
Counsel and interact effectively with senior management at client organizations

Craft and tell compelling stories

Lead story mining sessions with subject matter experts and client executives develop news-making story angles that drive coverage results

Build and maintain excellent relationships with national and regional technology reporters

Counsel junior members of the team to effectively work with the media

Allocate agency resources in accordance with our client’s budget

Bring a client-focused attitude that results in work being performed to the highest quality standards

LEADERSHIP AND TALENT DEVELOPMENT

Mentor, coach and develop direct reports to deliver high performance while supporting personal and professional development goals

Actively participate in the hiring and onboarding of talent; Support and develop processes to enhance inclusive hiring practices for team

Establish interpersonal relationships within and outside of department, with focus on building inclusive culture and mentoring colleagues outside of personal relationships

Promote the development and advancement of underrepresented groups in team through professional development trainings

Participate in trainings build own cultural competency and ability to lead, coach and develop diverse teams

Actively participate in office or agency DEI initiatives to attract and retain diverse talent

GROWTH AND BUSINESS DEVELOPMENT

Identify new areas of growth with existing clients and introduce specialists to expand assignments; Actively participate in new business pitches

BUSINESS ACUMEN

Responsible for executional leadership of multiple client programs and budgets

Manage ongoing team resourcing/staffing to ensure successful delivery of work product

Collaborate with project management to support development of staff plans and new scopes of work and updates on scope management

Develop and advance industry/sector leadership

Work with legal on development of client contracts

Consistently partner with finance team on all client business matters (contracts, SOW, out of scope, overservice, client profitability, etc)

Minimum Criteria:

To be considered for this role, you must have an established track record of working at an equivalent level on consumer campaigns in an agency environment.

Ideal Experience Required:

Ideally you will possess many of the above skills and attributes in addition to:

Extensive Consumer PR experience to at least SAD/Associate Director level, gained within an agency

Strong senior client counsel / internal stakeholder counsel experience, strategic communications and business development experience

Proven writing experience that is adaptable across channels

Strategic, multichannel experience – ability to understand audiences and plan campaigns

International experience is highly desirable

Ability to manage a team – strong leadership and management skills are essential

Crisis communications/issues management experience

Passionate about storytelling and developing original and compelling content for clients

Strong interest and POV on the changing landscape of PR and how people learn about and engage with brands

Join us and help make an impact.

Together, we’ll set the bar, cheer each other on and multiply your potential.

At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

#LI-LW1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Manager - Public Affairs

Who is Weber Shandwick? 

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

Developing data driven insights and strategies to drive measurable impact
Creating campaigns that lead to impactful change
Creating channel and platform agnostic campaigns that grow organically

What’s happening?

Weber Shandwick Scotland is excited to be seeking a talented Manager to join our Public Affairs team. This role can be based in Glasgow or Edinburgh.

Working across a portfolio of leading businesses, you will be delivering campaigns that help our clients to navigate an unprecedented time of political change and uncertainty.

This role will offer great exposure to our clients in Scotland and the UK. The ideal candidates will be passionate about politics, and interested in the Scottish and UK political landscape, and have a desire to work on the cutting edge of the way politics impacts global businesses.

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

Lead and support teams across a range of public affairs and issues management campaigns on behalf of corporate, coalition and trade association clients, across energy, transport and other highly regulated industries
Start to develop a thorough understanding of how to design and implement public affairs campaigns on behalf of corporate and trade association clients, with an emphasis on highly-regulated industries
Build client relationships by providing counsel to multiple clients, driving execution of tactical plans and managing internal integrated teams to ensure high quality deliverables
Successfully manage client expectations ensuring adherence to timelines, budgets and quality standards; Manage clients, team resources and deliverables around major campaigns and programs
Serve as key participant in client meetings and presentations; craft, present and execute integrated engagement strategies for major campaigns
Conduct and manage the flow of research and materials development necessary to analyze client issues
Monitor parliaments, governments and policy developments for client risks and opportunities
Understand policy and industry issues that directly and indirectly affect the client
Compose client materials (briefings, messaging documents, written outreach, stakeholder maps)
Proof and edit client related documents

SELF LEADERSHIP AND TEAM EFFECTIVENESS

Mentor and trains junior team members
Consistently display behaviors that support integration

GROWTH AND BUSINESS DEVELOPMENT

Participate in brainstorms and planning
Contribute to new business pitch content creation and organic business growth efforts (proactive/reactive)

BUSINESS ACUMEN

Continue to grow financial acumen by managing budgets, assisting with account budget and time entry analyses, and supporting account invoicing
Work more closely with manager and finance to better understand any client issues that may impact the business
Begin working with legal on vendor agreements

Minimum Criteria:

To be considered for this role, you must have experience developing and delivering effective public affairs and issues management campaigns in the Scottish political landscape.

Ideal Experience Required:

Ideally you will possess many of the above skills and attributes in addition to:

Experience of affecting policy change either in-house or in a consultancy environment
Experience of managing projects independently
With a passion for politics, you know how to make a strong case that will win the argument, and have a track record of developing and delivering effective campaigns
Unafraid to ask questions and to challenge clients’ and colleagues’ perspectives when necessary
An active interest in politics and current affairs
Able to analyse complex information and understand how it relates to the political agenda

Join us and help make an impact.

Together, we’ll set the bar, cheer each other on and multiply your potential.

#LI-JG1

Berlin, Germany; Frankfurt, Germany; Köln, Germany; München, Germany

Initiativbewerbung / Open Application

Unsere Offices: Berlin, Köln, Frankfurt am Main, München

Du hast keine freie Stelle gefunden, die deinem Profil und Bedürfnissen entspricht? Deine offene Bewerbung ist bei uns mehr als willkommen! Wir sind immer auf der Suche nach tollen PR-Berater:innen, Kreativen, Designer:innen, Social Media Expert:innen und alle, die es werden wollen. Vielleicht entsteht bald eine interessante Stelle in einem unserer vier Offices in Berlin, Köln, Frankfurt am Main oder München, die deinen Qualifikationen entspricht und wir kommen ins Gespräch.

UNSER PROFIL:

Wir sind eine der weltweit führenden Kommunikationsagenturen mit Niederlassungen in über 80 Ländern. In Deutschland arbeiten 160 Kolleg:innen unabhängig von einer Practice- und Standortstruktur übergreifend in agilen Teams zusammen. Wir beraten unsere Kund:innen an den Schnittstellen von Wirtschaft, Gesellschaft und Politik umfassend und bieten je nach Problemstellung und Herausforderung individuell zusammengestellte Teams aus unseren Kompetenz- und Skill-Clustern.

DAS BIETEN WIR:

Einen unbefristeten Arbeitsvertrag.
28 Tage Urlaub im Jahr sowie zusätzlich Heiligabend, Silvester, an deinem Geburtstag und einem standortbezogenen Brauchtumstag frei.
Hybrides Arbeiten und flexible Arbeitszeitenregelung.
Möglichkeiten zur temporären Remote-Arbeit aus dem EU-Ausland.
Subvention deines Deutschlandtickets sowie Bike-Leasing via Jobrad.
Unbegrenzter Zugang zu LinkedIn Learning.
Mental Health Initiativen wie die freie Nutzung unserer externen Mitarbeitendenberatung (EAP), mit der dir psychologische Expert:innen zu jeder Zeit zur Verfügung stehen.
Zahlreiche Mitarbeiterrabatte bei ausgewählten Shopping-Partner:innen.
Regelmäßig interne Workshops & Trainings.

Wir verpflichten uns zur Gleichberechtigung aller Mitarbeitenden und sorgen für ein diskriminierungs- und belästigungsfreies Arbeitsumfeld. Alle Einstellungsentscheidungen sind durch die Stellenanforderungen, die individuellen Qualifikationen und den geschäftlichen Bedarf begründet. Alle entsprechend qualifizierten Bewerber werden ungeachtet ihrer ethnischen Herkunft, ihrer Hautfarbe, ihrer Religion, ihres Geschlechtes, ihres Alters, ihrer sexuellen Orientierung, ihrer nationalen Herkunft oder einer Behinderung gleichermaßen für eine Anstellung berücksichtigt.