Associate/ Senior Associate (China Go Global)

OVERVIEW

Part of The Weber Shandwick Collective (TWSC), we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company’s Most Innovative Companies 2024.

 

 

About The Role:

Our Vice Presidents are strategic partners and trusted advisors to our clients. They help them address business imperatives or issues with the right communications solutions. Our VPs champion a superlative client experience by leading a dynamic, integrated team to develop breakthrough ideas, innovative programs and executional excellence. They advocate the agency’s full breadth of capabilities and expertise across today’s digitally led media landscape. Our VPs also lead business development activities with existing and new clients and mentor junior team members.

 

Key Responsibilities:

• Build, nurture and expand client relationships, serving as a trusted resource and advisor
• Lead the development of strategies as well as cross-community implementation activities for PR and communication programs for client brands and projects
• Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Lead the production of high quality, client-ready work, including but not limited to project strategies and plans, communications proposals, media and influencer engagement tactics, press releases, backgrounders, feature articles, reports, digital and social media content, etc.
• Keep apprised of clients’ brands, products, services, and market and industry developments – their key issues, competitive situation and industry trends
• Facilitate cross-functional team integration by working closely with team members from a variety of functional groups – client experience, creative, data & analytics, planning etc.
• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Manage ongoing team resourcing to ensure successful delivery of client work
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Manage the development of new business proposals and presentations
• Build and own productive relationships with multiple client stakeholders, interagency teams, clients’ business partner organizations and a diverse array of agency colleagues
• Demonstrate financial acumen in the areas of budgeting, billing and staffing
• Mentor and train junior team members

 

Skills and Experience:

• Minimum 10 years professional experience of the communication and integrated marketing role in consumer technology/ smartphone/smart hardware, mobile internet (preferably within a PR agency environment).
• Fluency in English is essential; Chinese language skills would be advantageous.
• Proven success in terms of both team management and business growth.
• Seasoned strategic media relations experience and contacts
• Excellent writer and communicator
• Strategic thinking and planning skills with the ability to solve business problems through innovative communications solutions
• Strong communication skills and organizational skills to handle business in sophisticated environment.
• Proactive leader with a drive to take ownership and inspire others.
• Open-minded and culturally aware, eager to collaborate with diverse teams.

 

Our Values:

• CURIOSITY – We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questions
• INCLUSION – We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE – We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT – We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the world

 

Note from the team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.

 

OVERVIEW

Part of The Weber Shandwick Collective (TWSC), we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company’s Most Innovative Companies 2024.

 

About the Role

We’re seeking an experienced content professional to join our growing China Go Global team in Hong Kong. In this role, you’ll play a key part in shaping English-language content, building strong relationships with top international media (UK and US in particular), and serving as a trusted liaison for clients.

 

Who We’re Looking For

The ideal candidate is a native English speaker with a strong background in copywriting and content creation and strong media relations. You have a keen interest in evolving into a well-rounded marketing communication specialist and are eager to deepen your insights into media strategies and industry trends across the smartphone/smart hardware, mobile internet, and consumer technology.

 

Key Responsibilities

In this role, you will:

• Content Development: Craft compelling content across various platforms and styles, ensuring consistency and effectiveness.
• Media Relations: Develop innovative story ideas and media strategies, identify key journalists and influencers, draft impactful pitches, and drive international media outreach.
• Client Management: Serve as the primary point of contact, fostering strong relationships and ensuring seamless project execution.
• New Business Development: Contribute creative ideas for both new and organic growth opportunities, develop persuasive proposals, and participate in client presentations.

 

Skills and Experience

• Bachelor’s degree or higher in a relevant field.
• 4–8 years of experience in PR, marketing, or media, with a focus on consumer technology communications.
• Previous experience of working in either an agency or with a tier 1 media outlet
• Fluency in English is essential. Chinese language skills would be advantageous
• Experience and an understanding of smartphones, both in terms of content and media relations.
• Expertise in diverse writing styles, with the ability to craft and refine content for various formats, including press releases, social posts, biographies, video scripts, ads, brochures, speeches, and presentations.
• Strong communication skills, a problem-solving mindset, and the ability to quickly adapt and learn.
• Exceptional time management skills and the ability to work efficiently under pressure.
• Proactive leader with a drive to take ownership and inspire others.
• Open-minded and culturally aware, eager to collaborate with diverse teams.

 

What You’ll Gain

This position offers the opportunity to:

• Develop valuable media insights and expertise in key global industries.
• Take a leading role in crafting communication plans for up-and-coming Chinese brands expanding internationally.
• Work in a dynamic, cross-cultural environment that fosters collaboration and innovation.

If you’re ready to make an impact and grow within a global communications landscape, we’d love to hear from you!

 

OUR VALUES

CURIOSITY –We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questions

INCLUSION – We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias

COURAGE – We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made

IMPACT – We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the world

 

Note from the team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.