Manager, AI Strategy

SENIOR ASSOCIATE, EARNED MEDIA

Weber Shandwick is currently seeking a Senior Associate to join our Earned Media team in Toronto. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

 

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and immersing themselves in social media, culture and technology trends to drive impact for brands.

 

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is a PRovoke Media’s Canadian Agency of the Year winner, IABC Canadian Large Agency of the Year (five years in a row!), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Work with the Earned Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

 

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• A degree in communications or a related discipline

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

 

Salary range: $55,000 – $63,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Earned Media

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!   
  
If you’ve got a passion for PR, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 

POSITION PROFILE 

Do you love building relationships with journalists? Keeping your finger on the pulse of trends and breaking news? The thrill of the pitch? Landing the perfect story for your client? If so, this is the role for you. 

Our Toronto office is looking for a Senior Manager, Earned Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring up-and-coming talent. The ideal candidate will have experience that encompasses media relations (earned and paid), influencer engagement, event planning and program execution. 

With 5-7 years of experience, you’ll help us create campaigns that drive impactful earned media coverage and activate influencer and social programs that generate meaningful and measurable results.  

 

PRIMARY RESPONSIBILITIES 
 

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention 

• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage 

• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage 

• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite 

• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences 

• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels 

• Oversee client activations and activation teams  

• Counsel, coach and develop junior staff  

• Lead logistics planning for media and other influencer events 

• Support the development of KPIs to maximize media relations impact  

• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions 

• Highlight results, measuring success and promoting wins and key learnings to client 

 

REQUIREMENTS 
 

• Public relations experience of approximately 5-7 years, agency or in-house 

• Experience in retail, technology and/or small business sectors an asset 

• Expertise in media relations and event planning, including:  

• Strong existing media and influencer relationships 

• Working knowledge of and comfort executing new media forms 

• Ability to develop new media and influencer relations and turn those relationships into coverage 

• Drafting media materials, including pitches and press releases 

• Optimizing programs in real-time to maximize success based on preliminary results 

• Amplification of strategies, including paid, owned and earned 

• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources  

• Ability to counsel clients on media relations activities and present plans in a convincing manner 

• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders  

• Strong team leadership abilities  

• Strong written and verbal communication skills in English 

• Strong negotiation, presentation, collaboration and problem-solving skills 

 

Salary range: CAD 79,000.00 – CAD 95,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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What is strategic planning at Weber:

We influence cultural value and help health clients navigate the age of earned: an age where clients have to earn the right to attention by delivering real value for audiences. Nowhere is this more important than in healthcare, where disparities in access to treatment, information, and healthcare services loom large. Our talented team change opinions and behaviours at scale through the right mix of talent, platforms and latest technology to bring insight and creativity to some of the world’s biggest health companies including Sanofi, Roche, and Novartis.

We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Crafting scientific storytelling that brings data to life
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

 

A snapshot of the role: 

Weber Shandwick is excited to be recruiting for a SVP Strategic Planning. This role will sit within the central Strategy team in London and will be a part of the broader Health Collective in the UK and EMEA.

The successful candidate will be the strategic lead for global healthcare clients. In this role, you will lead all elements of strategy, including designing market research, using resources to uncover data and market trends, crafting and selling in strategy, briefing and shaping creative, and developing sophisticated measurement approaches. This senior role will also play a key role in supporting new business growth and leading the strategy for new business pitches.

The successful candidate will partner with the wider team, including specialists from across analytics, creative, integrated media and client experience to deliver impactful client solutions.

 

What will you be doing?

• Evolve our approach to strategy and how it is applied to deliver value and increase the impact of our activities for clients
• Demonstrate the power of strategy for internal stakeholders, ensuring strategy is profitably integrated into client solutions and seen as a key lever for growth across the agency
• Ensure best practice and tools are effectively shared within the Health team and more broadly across EMEA / Global network as appropriate
• Lead the strategy process for key global clients and new business pitches from ideation through to execution (incl. overseeing and developing research design, strategy development, creative briefing and measurement approaches)
• Partner closely with agency leadership across other key disciplines – including data analytics, creative and other key sector / specialism leads (e.g. consumer or sustainability) – to develop our approach and methodology
• Act as internal thought leader for the agency on key trends and issues likely to impact the discipline of strategic planning and ensure the broader health team is well equipped to help clients navigate the cultural shifts
• Deploy strategic capabilities to unlock organic growth among existing clients
• Build a culture within strategy, nurturing the next generation of strategy talent and upskilling the team

 

Who are you?

• An experienced healthcare strategist with deep healthcare/ pharma experience, ideally within a strategy department of a communications / advertising agency
• Possess deep intellectual curiosity about culture, media, and technology, and how they affect human behaviour. Not satisfied with the status quo and always pushing the work to be as good as it can be
• An ambassador for the company, who lives the values of the company, and a leader for the team, who mentors and coaches others
• Deep experience with research techniques and insight generation as well as demonstrated experience with analytics and insights teams
• Excellent at distilling and simplifying compelling insights into craft creative briefs and shaping creative campaigns
• Excellent storytelling skills – be they verbal, written or oral
• Deep business acumen with the ability to identify areas for growth and unlock organic growth  
• Strong experience in leading the strategy for high value, multi-market new business proposals
• Adept at building relationships based on collaboration, trust and respect with your colleagues and clients

 

Who are we:  

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Weber Shandwick is part of the IPG DXTRA family and wider Interpublic Group. Check out more about team, the work, and what it’s like to work at Weber Shandwick here

At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

 

 

What’s in it for you:

• JUICE – Our flexible working model
• 25 days annual leave + Birthday & xmas period off
• Personal pension plan
• Cycle to work scheme
• Private dental insurance
• Gym discounts
• Heath cash plan
• Group life assurance
• Group income protection
• Flexible life insurance
• Critical illness insurance
• Buy & Sell Holiday
• Private pension plan
• Travel Insurance
• Private medical

 

 

 

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