Vice President - Consumer

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, IKEA and Unilever to name a few. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, retail, consumer tech, and consumer health. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Generating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

Join our dynamic team where innovation meets expertise. Weber Shandwick Manchester is looking for an experienced, ambitious and energetic Account Director to join our team and support some of our most exciting clients, both globally and locally.

You will have the unique opportunity to shape the narrative for leading companies in the consumer space. You’ll be joining a talented team that creates cultural value and helps brands navigate the ever-changing age of communications: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.  

What will you be doing?

• Build client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serve as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conduct and manages the flow of research and materials development necessary to analyse client issues.
• Function across disciplines with a knowledge of social media strategies and tactics.
• Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understand industry issues that directly and indirectly affect the client.
• Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proof and edits client-related documents.
• Develop and builds relationships with media
• Brainstorm and brings to life compelling ideas for clients and media.
• Lead teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

Who are you?

• Already working as a Senior Manager or Account Director in a PR agency.
• Proven experience within media relations planning for consumer clients.
• Exceptional written and verbal communication skills
• Excellent project management and organisational skills.
• Ability to translate client needs into effective project plans.
• Strong collaboration skills.
• Strong negotiation and persuasion abilities.
• Ability to deliver campaigns across multiple platforms.
• Ability to effectively build external relationships.

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Flexible public holidays
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-JG1

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA, Unilever, Tinder, IBM, and Pinterest, to name a few.  

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, tech, health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

 

A snapshot of the role:

Weber Shandwick is looking for a talented Senior Associate to join the Corporate team in our Manchester office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, FMCG, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

The ideal candidate is someone with around two-three years’ experience, and who is curious, ambitious, proactive and friendly. The role offers a portfolio of diverse and well-known brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll support the day-to-day running of accounts, support in the development of campaign and media strategies, and manage the flawless execution of activities, from content development to media outreach to reporting

While we’re looking for a corporate practitioner, the beauty of our agency is that there is plenty of opportunity to grow your skills in different areas – whether that’s diving into digital and design, or an appetite to engage more in public affairs. We’re keen for this role to deliver as many new opportunities for the candidate as possible!

 

What you’ll be doing:

• Develop and oversee the execution of media/campaign strategies
• Manage the day-to-day running of accounts, including client/internal meetings, materials (e.g media lists, status updates), media monitoring and reporting
• Strong client management and engagement, ensuring the whole team provides an exceptional client experience
• Overseeing all facets of media programmes and materials, and a play substantial role in media pitching
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives
• Supporting the development of new business pitches

Ideal experience required:

• A minimum of two years’ experience in Corporate PR or marketing
• An interest in the complex world of Corporate comms – in fact, an interest in the world full stop. The corporate team is an incredibly curious one, with interests spanning tech, retail, FMCG, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries
• Proficiency in both media relations and client management
• A comprehensive roster of journalist contacts with corporate, technology, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications
• Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc.
• Solid presentation skills and a desire and experience being involved in new business pitching
• Be an excellent communicator and possess strong writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content
• A proactive approach to identifying opportunities for the client, practice and team
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies
• Monthly social events organised by the Manchester office’s ‘Culture Club’

The office:  

We encourage employees to spend 2-3 days in the office each week, with Tuesday and Thursday as our traditional ‘anchor days’ where the majority of the team will be in. It’s a great time to join as at the end of this month, we will be moving to a brand new office space set in the heart of Spinningfields, offering the perfect place to collaborate, be creative, get your head down and spend time with your colleagues. It includes:

• A beautiful residential office in a vibrant co-working space
• A plethora of work spaces – from break out areas, to small meeting rooms to beautiful board rooms – and even a studio!
• An on-site gym, coffee shop, an award-winning bar, bike storage, coworking community and member events
• Take advantage of our fully stocked in-office drinks fridge
• Plenty of great food and shopping options nearby means you are spoilt for choice!
• Our UK network means there is often the chance to visit our offices in London, Glasgow and Edinburgh as/when needed

#LI-LM1

 

Who is Weber Shandwick?  

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.  

Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA and Pinterest to name a few.   

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism,  tech,  health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture   
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

 

What’s happening?

Weber Shandwick is looking for a talented Manager who wants to be part of the Corporate practice in our Manchester office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, FMCG, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.  

The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. The role offers a portfolio of diverse and well-known brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll lead the day-to-day running of accounts, provide counsel, support in the development of campaign and media strategies, and manage the flawless execution of activities.  

While we’re looking for a corporate practitioner, the beauty of our agency is that there is plenty of opportunity to grow your skills in different areas – whether that’s diving into digital and design, or an appetite to engage more in public affairs. We’re keen for this role to deliver as many new opportunities for the candidate as possible!  

 

What will you be doing?

• Be responsible for the delivery of an exceptional client experience by acting as a primary day-to-day contact for clients, who will come to you for valued counsel and recommendations 
• Develop and oversee the execution of media/campaign strategies 
• Manage the day-to-day running of accounts, including client/internal meetings, materials (e.g media lists, status updates), media monitoring and reporting 
• Overseeing all facets of media programmes and materials, and a play substantial role in media pitching 
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives 
• Supporting the development and presentation of new business pitches 

Who are you?

• Previous experience in Corporate PR, ideally in an agency environment 
• An interest in the complex world of Corporate comms – in fact, an interest in the world full stop. The corporate team is an incredibly curious one, with interests spanning tech, retail, FMCG, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries   
• Proficiency in both media relations and the delivery of an exceptional client experience 
• A comprehensive roster of journalist contacts with corporate, technology, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications 
• Experience working with multiple disciplines and specialists to deliver integrated campaigns 
• Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc. 
• Strong presentation skills and a desire and experience being involved in new business pitching 
• Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel 
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content 
• A proactive approach to identifying opportunities for the client, practice and team 
• Attentive to detail and quality 
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies
• Monthly social events organised by the Manchester office’s ‘Culture Club’  

The office:  

We encourage employees to spend 2-3 days in the office each week, with Tuesday and Thursday as our traditional ‘anchor days’ where the majority of the team will be in. It’s a great time to join as at the end of this month, we will be moving to a brand new office space set in the heart of Spinningfields, offering the perfect place to collaborate, be creative, get your head down and spend time with your colleagues. It includes:

• A beautiful residential office in a vibrant co-working space
• A plethora of work spaces – from break out areas, to small meeting rooms to beautiful board rooms – and even a studio!
• An on-site gym, coffee shop, an award-winning bar, bike storage, coworking community and member events
• Take advantage of our fully stocked in-office drinks fridge
• Plenty of great food and shopping options nearby means you are spoilt for choice!
• Our UK network means there is often the chance to visit our offices in London, Glasgow and Edinburgh as/when needed

#LI-LM1