Senior Vice President, Integrated Media Strategy

Title: VP, AI + You
Level: Vice President
Group: Weber I/O
Reports to: EVP, I/O

It’s not just about the code — it’s about the culture.

This mantra is at the heart of Weber I/O, the industry-first unit fusing analytics, data science, performance media, experiential tech and AI advisory to power client advantage.

And it’s the grounding behind AI + You, a learning and activation program to accelerate AI fluency across the agency.  AI + You is how we’re rewiring our daily rituals, turning emerging tech into instinctive, next-gen workflows that supercharge our work.

Game to join our crew, to amplify and advance the momentum we’ve got cooking with AI + You programming? Keep reading.

What you’ll do

• Chart and evolve the learning + activation roadmap. Plan and deliver rich, multi-dimensional AI education and inspiration programming for North America staff. Think less traditional L&D/classroom vibe, more engaging/backstage pass feel.
• Design practical curriculum and content. Collaborate with subject-matter experts to co-create program components that help individuals/teams move quickly from curiosity to confidence. Includes producing live training sessions, deconstructing best practice work, instigating Teams discussions, coordinating virtual office hours and beyond. (New form factors welcome!)
• Roll-out sessions and rally engagement. Draft internal comms, liaise with I/O colleagues and communications team to announce programming, drive attendance/participation. Monitor engagement, sentiment and impact so we can scale what sticks, sunset what doesn’t.
• Keep Halo at the core. Ensure our new and improved secure AI workspace, Halo, is known as the safest—and easiest — place for colleagues to employ AI to elevate their work. Curate top use-cases, gather user feedback, share insights to inform fast-moving and longer-term roadmap and employee learning programs
• Flex and pivot at the speed of tech. Monitor new platforms, tools and workflows to contribute to discussions about the applications and implications of AI on our work.
• Support I/O strategic initiatives (≈20%). Jump into other I/O priorities including new service pilots, market visibility programs and innovation sprints when extra lift is needed.

You’ll thrive here if you

• Are immersed in emerging tech—its possibilities and implications—and can explain it in plain English.
• Believe that utilizing secure, responsible AI is a competitive edge—and have ideas for proving it daily.
• Think “application” before “theory,” transforming complex tools and workflows into how-to’s that colleagues can tailor to a range of tasks/deliverables
• Flex from big-room storytelling to nuts-and-bolts project plans without losing momentum (or sense of humor!)
• Treat change as your natural habitat, pivoting with curiosity and discipline as new platforms, ways of working and priorities emerge

Must-have chops

• 8-10+ years leading innovation, employee engagement, learning or change-management programs—ideally in communications, marketing or a tech-forward environment.
• Hands-on familiarity with Gen AI platforms and a clear POV on responsible use.
• Demonstrated success building integrated content ecosystems that boost engagement and adoption (i.e. immersive workshops, live and virtual trainings, office hours, demos, community channels, etc.)
• Credibility to partner with senior leaders and entry-level AI natives alike, and excitement to collaborate with and inspire doers at every level.
• Fluency in measurement and storytelling with data, turning insights into action.
• Bonus: experience introducing proprietary tech platforms at scale.

Our team is future-leaning but grounded, legit curious and pragmatic. We celebrate makers and breakers. We ask hard questions, listen to everyone’s POV, make calls and move fast. And we love digging into nascent platforms and figuring out how best to put them to work. If that feels like your energy, let’s talk about shaping the next chapter of AI + You.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $145,000 – $180,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Senior Manager – B2B Marketing, Digital

Weber Shandwick – Baltimore

 

Weber Shandwick is seeking a talented Senior Manager, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns.

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk!

 

RESPONSIBILITIES

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles
• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
• Serve as a lead business marketing strategist for key clients and internal teams
• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects 
• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing 
• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy

 

QUALIFICATIONS

• 6-8 years’ experience within the digital communications and marketing industry with a strong understanding of integrated strategies  
• Previous experience with a digital marketing or digital agency strongly preferred
• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
• Strong experience with both large-scale and start-up business environments preferred

• Proven expertise in B2B and/or integrated digital campaigns
• Background in demand gen, lead gen, sales enablement, ABM and email marketing
• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot)
• Experience working with creative and/or technical teams
• Outstanding written and verbal communication skills
• Familiarity and comfort working with senior-level clients as well as integrated agency teams

 

 

More on the Essentials:

• Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.
• Communication: Speak, write and edit succinctly and compellingly.
• Storytelling:Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next.
• Management: Meet deadlines and deliver results. Work fast and work well.
• Interpersonal:Collaborate well, whether it’s in our team, with client or network teams
• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.
• Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
• Detail-Oriented:Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark:Understand what sets you apart.
• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success.

 

What else we’re looking for:

• Experience in integrated digital marketing strategy and execution
• Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands
• Understanding of performance marketing tactics focused on results
• Background in demand gen, lead gen and social media marketing
• Experience in conducting research of various types such as; market landscape, persona, competitor and content research
• Experience in development of project plans, calendars, and workflow processes
• Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
• Strong understanding of digital analytics, measurement and performance-driven insights
• Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
• Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $79,000 – $95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1