General Application - Canada

Senior Manager, Earned Media

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!   
  
If you’ve got a passion for PR, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 

POSITION PROFILE 

Do you love building relationships with journalists? Keeping your finger on the pulse of trends and breaking news? The thrill of the pitch? Landing the perfect story for your client? If so, this is the role for you. 

Our Toronto office is looking for a Senior Manager, Earned Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring up-and-coming talent. The ideal candidate will have experience that encompasses media relations (earned and paid), influencer engagement, event planning and program execution. 

With 5-7 years of experience, you’ll help us create campaigns that drive impactful earned media coverage and activate influencer and social programs that generate meaningful and measurable results.  

 

PRIMARY RESPONSIBILITIES 
 

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention 

• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage 

• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage 

• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite 

• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences 

• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels 

• Oversee client activations and activation teams  

• Counsel, coach and develop junior staff  

• Lead logistics planning for media and other influencer events 

• Support the development of KPIs to maximize media relations impact  

• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions 

• Highlight results, measuring success and promoting wins and key learnings to client 

 

REQUIREMENTS 
 

• Public relations experience of approximately 5-7 years, agency or in-house 

• Experience in retail, technology and/or small business sectors an asset 

• Expertise in media relations and event planning, including:  

• Strong existing media and influencer relationships 

• Working knowledge of and comfort executing new media forms 

• Ability to develop new media and influencer relations and turn those relationships into coverage 

• Drafting media materials, including pitches and press releases 

• Optimizing programs in real-time to maximize success based on preliminary results 

• Amplification of strategies, including paid, owned and earned 

• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources  

• Ability to counsel clients on media relations activities and present plans in a convincing manner 

• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders  

• Strong team leadership abilities  

• Strong written and verbal communication skills in English 

• Strong negotiation, presentation, collaboration and problem-solving skills 

 

Salary range: CAD 79,000.00 – CAD 95,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

 

SENIOR ART DIRECTOR

Weber Shandwick, one of the world’s leading marketing and communications agencies, is seeking a creative, passionate and unique thinker to join our Toronto office as a Senior Art Director. You’ll help set the tone for a growing and innovative team of art directors, designers and writers, working on some of Canada’s biggest brands.

The right candidate will have a graphic design background, a keen eye for design and be able to execute flawlessly, in addition to the ability to communicate your vision to collaborators. You should be able to adapt your work for any platform in service of telling a great story through imagery, from social to digital to out-of-home to print.

You will also be asked to think ‘earned first,’ in other words, develop ideas that are designed to travel organically through media and get people talking.

You’ll have the chance to work closely with the brightest minds across the North American Weber Shandwick network, solving provocative client challenges as you develop in your creative career. 

You must be comfortable presenting and engaging directly with clients, representing agency work with confidence and finesse. In addition, you will work a minimum of four days in office each week at our Toronto office on King Street East at Parliament Street.

 

RESPONSIBILITIES 

• Develop refined, production-heavy concepts and executions with a focus on social and digital media. Use experience in social media to incorporate creative/design/layout best practices for Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube and others.
• Develop strong video, print and digital design for a wide range of assignments, including branding, layout, storyboarding, mockups, infographics, presentations, print collateral and signage.
• Ensure all visual design adheres to existing brand guidelines.
• Be extremely comfortable creating iterative digital executions, such as resizes of campaign assets for various channels — and overseeing others in this task.
• Wear multiple hats: contingent on your skills, there will be times when you must drive the creative/design process by playing the role of producer, re-toucher, illustrator, photographer, etc. 
• From concept to execution, bring an enthusiasm for solving design and marketing challenges throughout the life of a project, and amid stakeholder revisions.
• Display an understanding of digital and interactive design principles; we do not produce many websites or mobile apps, but need someone who can speak to and define those UX/UI needs when necessary.
• Work collaboratively with colleagues across teams and potentially manage junior designers and art directors.
• Present your work comfortably and confidently in client meetings.
• Join client meetings, brainstorms and planning sessions for ongoing projects.
• Build and maintain strong rapport with creative team colleagues, client leads and project managers.
• Cultivate an inclusive culture and champion the contributions of your colleagues. 
• Have a proficient grasp on generative AI as it concerns art direction, renders, and mocks.

 

BASIC QUALIFICATIONS

• 5+ years of art direction and/or design experience in a related agency department or industry (advertising, digital, social media, content or public relations).
• Ability to work quickly, efficiently, and accurately within all required aspects of the Adobe Creative Suite (Photoshop, InDesign, Illustrator), as well as presentation software (eg: PowerPoint).
• Be curious, self-motivated, hard-working, well-organized, thick-skinned and resilient to
  ever-changing timelines, requests, and deliverables.
• Be culture-obsessed and a heavy consumer of media.
• Experience with social media platforms and a working knowledge of their best practices
• Ongoing drive to learn and incorporate new and emerging techniques, trends and philosophies in design, technology, and social media.
• Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced).

 

ADDITIONAL QUALIFICATIONS

• Education in advertising design and conceptual thinking is preferred.
• Bonus skills: illustration, photography, retouching, filmmaking, etc. Any artistic passion points are always a plus.
• Experience managing junior creatives is a plus.
• Knowledge of or strong interest in consumer electronics a plus.

 

NOTE: If you are selected for an interview, please come prepared to discuss and showcase your art direction portfolio and walk through your conceptual/strategic creative approach to assignments (show us how your brain works). Use whatever work or case studies necessary to best represent these areas of expertise.

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 74,000.00 – CAD 105,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

We are always looking for great talent!  If you don’t see an open role listed that interests you at this time, please send us your resume and we’ll keep in touch about future openings. 

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.