Weber Shandwick Takes Home 13 HSMAI Adrian Awards 

NEW YORK, Feb. 28, 2012 – Weber Shandwick’s Travel & Lifestyle Practice was honored with an impressive 13 awards at the annual Hospitality Sales and Marketing Association International (HSMAI) gala in New York last night. The practice received five gold, three silver and three bronze Adrian awards and two coveted Platinum Awards, selected from the pool of 74 public relations gold awards. In the past 16 years, Weber Shandwick has earned a record 15 Platinum Awards.

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HSMAI’s Adrian Awards reception and gala is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. The awards honor outstanding achievements in advertising, public relations and digital marketing and this year, there were more than 1,000 entries.

As we continually strive to provide best-in-class service to our clients, it is an honor to be recognized with these prestigious awards. Without the trust and guidance of our clients, and the talented group of professionals committed to client service and innovation, this success would not be possible.

René A. Mack

President of Weber Shandwick’s Travel & Lifestyle practice

The 2011 Weber Shandwick winning client campaigns are:


Platinum Awards

  • Bonjour Montreal: Kathie Lee & Hoda Take Canada (on behalf of the Canadian Tourism Commission)
  • Chicago Sun-Times coverage of the Seafood Festival (on behalf of the New Orleans Convention & Visitors Bureau)


Gold Awards

  • Contest/Sweepstakes-Digital Marketing: Rand McNally’s Best of the Road campaign (Rand McNally)
  • Feature Placement Print-Consumer Magazine or Newspaper: Chicago Sun-Times coverage of the Seafood Festival (The New Orleans Convention & Visitor’s Bureau)
  • Feature Placement-Television: ABC Travel Now segment on Harbour Island, Bahamas (The Bahamas Ministry of Tourism)
  • Feature Placement-Television: Bonjour Montreal: Kathie Lee & Hoda Take Canada (The Canadian Tourism Commission)
  • Feature Placement-Television: Royal Caribbean’s Kathie Lee & Hoda segment (Royal Caribbean)


Silver Awards

  • Marketing Program – Consumer: Royal Caribbean’s Ocean Views campaign (Royal Caribbean)
  • New Opening/ Launch: AirCruise Launch (Travel Holdings, Inc.)
  • Special Events: Canada Premiere’s Virtual Food Tasting (The Canadian Tourism Commission)


Bronze Awards

  • Feature Placement-Newspaper: Story written by Chelle Koster Walton of the Miami Herald (Bahamas Ministry of Tourism)
  • Media Center – Online Press Room: (Bahamas Ministry of Tourism)
  • New Opening/ Launch: Royal Caribbean’s Allure of the Seas Launch (Royal Caribbean)